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  1. MicroShift’s role as a Shimano replacement is not without pressure

    MicroShift's mountain bike shifter test machine.

    to offer its first cassettes.   Then you add Shimano changing its cable-pull ratio for mountain bike 10-speed, now different from road 10 and 11-speed, and pile on mountain bike single-, double- ...

    Posted November 6, 2013 in Product/Tech

  2. VP Components targets Shimano’s hold on pedal sales

    Erik Saunders, VP's brand manager in the U.S.

    in the U.S., said dealers should take a look at its 2014 seven-model line of VX mountain bike pedals. ...

    Posted November 5, 2013 in Product/Tech

  3. Promax updates factory to keep ahead of growing business

    TAICHUNG, Taiwan (BRAIN) — Johnny Lin has been busy since returning to the family business in 2010. As Promax’s general manager he is just finishing up a new wing of the factory devoted to CNC machines and he is already designing an expansion onto a neighboring lot the company hopes ...

    Posted November 4, 2013 in International

  4. Kenda to open Munich sales and marketing office

    Kenda's Jake Scott

    TAICHUNG, Taiwan (BRAIN) — Kenda is planting roots in Germany in order to raise the profile of the Taiwanese tire maker in Europe. Kenda’s headquarters are near Taichung, Taiwan, ...

    Posted November 15, 2012 in International

  5. BRAIN to canvass Atlanta market by bike

    ASI director of marketing Kaitlyn Phillips with one of the Fuji bikes provided for the Dealer Tour riders

    and Buckhead, stopping in on Smyrna Bicycles, Peachtree Bikes, Atlanta Cycling and Performance Bikes along ...

    Posted March 2, 2015 in North America

  6. Velo introduces new saddle selection system

    for sale through the IBD channel. The selection system takes into account type of bike; frequency ...

    Posted February 11, 2015 in Product/Tech

  7. Outerbike opening this week in Moab

    Outerbike 2013. Photo: Whit Richardson.

    bike demo's. The event also runs shuttles up to more far flung trails in the area. New this year ...

    Posted September 30, 2014 in North America

  8. All Frothed Up: Why your brother's bike was faster

    Tom Ritchey welded up this 650B in 1980.

    company prefer 27.5. At Taichung Bike Week, the company was non-partisan, showing a wheel labeled ...

    Posted November 26, 2012 in Opinion/Analysis

  9. Flexibility key for San Marco's new saddle

    A mock-up of a custom colored San Marco ERA saddle

    cover materials and optional silicon corner guards. To choose colors, bike product managers can log ...

    Posted November 14, 2012 in Product/Tech

  10. Hydraulic road disc brake systems inch forward

    TAICHUNG, Taiwan (BRAIN) — Since showing its first set of hydraulic road disc brakes on Colnago’s C59 road bike at this year’s Taipei Cycle show, Formula has been fielding a nearly endless stream ...

    Posted November 15, 2012 in Product/Tech

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