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  1. MicroShift’s role as a Shimano replacement is not without pressure

    MicroShift's mountain bike shifter test machine.

    to offer its first cassettes.   Then you add Shimano changing its cable-pull ratio for mountain bike 10-speed, now different from road 10 and 11-speed, and pile on mountain bike single-, double- ...

    Posted November 6, 2013 in Product/Tech

  2. VP Components targets Shimano’s hold on pedal sales

    Erik Saunders, VP's brand manager in the U.S.

    in the U.S., said dealers should take a look at its 2014 seven-model line of VX mountain bike pedals. ...

    Posted November 5, 2013 in Product/Tech

  3. John Rezell to release two cycling books next week

    EUGENE, Ore. (BRAIN) — John Rezell, former editor of VeloNews and current special projects manager for Bike Friday, will release three ebooks on Monday. Two of the books chronicle Rezell's years covering bicycle racing in the U.S. from 1989-2000. "A More ...

    Posted January 22, 2015 in New Products

  4. Promax updates factory to keep ahead of growing business

    TAICHUNG, Taiwan (BRAIN) — Johnny Lin has been busy since returning to the family business in 2010. As Promax’s general manager he is just finishing up a new wing of the factory devoted to CNC machines and he is already designing an expansion onto a neighboring lot the company hopes ...

    Posted November 4, 2013 in International

  5. Newest BRAIN has coverage from Taiwan to Texas

    In Austin, BRAIN editors and guests visited shops during a three-day bike-powered Dealer Tour. On the way, ...

    Posted December 1, 2014 in Retail News

  6. December 1, 2014

    to Taichung, Taiwan, the newest issue of Bicycle Retailer takes a look at the cycling industry from several perspectives. In Austin, BRAIN editors and guests visited shops during a three-day bike-powered Dealer Tour. ...

    Posted November 30, 2014

  7. Shop owners, how often do you ride a bike?

    4-7 days a week 32% (58 votes) 1-3 days a week 30% (53 ...

    Posted March 30, 2015

  8. Kenda to open Munich sales and marketing office

    Kenda's Jake Scott

    TAICHUNG, Taiwan (BRAIN) — Kenda is planting roots in Germany in order to raise the profile of the Taiwanese tire maker in Europe. Kenda’s headquarters are near Taichung, Taiwan, ...

    Posted November 15, 2012 in International

  9. GT recalling 2015 Fury Elite and Fury Expert bikes

    both wheels on the recalled bikes.  This year, the Consumer Product Safety Commission said ...

    Posted May 28, 2015 in Recalls

  10. Summer starts early after more than 100 Rodale employees bike to work

    Inc.'s company-wide Summer Hours started Friday, one week ahead of schedule. During Summer Hours, ...

    Posted May 15, 2015 in North America

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