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  1. MicroShift’s role as a Shimano replacement is not without pressure

    MicroShift's mountain bike shifter test machine.

    to offer its first cassettes.   Then you add Shimano changing its cable-pull ratio for mountain bike 10-speed, now different from road 10 and 11-speed, and pile on mountain bike single-, double- ...

    Posted November 6, 2013 in Product/Tech

  2. VP Components targets Shimano’s hold on pedal sales

    Erik Saunders, VP's brand manager in the U.S.

    in the U.S., said dealers should take a look at its 2014 seven-model line of VX mountain bike pedals. ...

    Posted November 5, 2013 in Product/Tech

  3. Promax updates factory to keep ahead of growing business

    TAICHUNG, Taiwan (BRAIN) — Johnny Lin has been busy since returning to the family business in 2010. As Promax’s general manager he is just finishing up a new wing of the factory devoted to CNC machines and he is already designing an expansion onto a neighboring lot the company hopes ...

    Posted November 4, 2013 in International

  4. Kenda to open Munich sales and marketing office

    Kenda's Jake Scott

    TAICHUNG, Taiwan (BRAIN) — Kenda is planting roots in Germany in order to raise the profile of the Taiwanese tire maker in Europe. Kenda’s headquarters are near Taichung, Taiwan, ...

    Posted November 15, 2012 in International

  5. Trek plans Jens Voigt farewell tour during this week's USA Pro Challenge

    The company built two special edition Farewell Jens bikes. They feature a chrome finish and custom graphics, ...

    Posted August 18, 2014 in North America

  6. All Frothed Up: Why your brother's bike was faster

    Tom Ritchey welded up this 650B in 1980.

    company prefer 27.5. At Taichung Bike Week, the company was non-partisan, showing a wheel labeled ...

    Posted November 26, 2012 in Opinion/Analysis

  7. Flexibility key for San Marco's new saddle

    A mock-up of a custom colored San Marco ERA saddle

    cover materials and optional silicon corner guards. To choose colors, bike product managers can log ...

    Posted November 14, 2012 in Product/Tech

  8. Zwift indoor riding program to feature Pinarello bikes

    NEW YORK (BRAIN) — The Zwift indoor riding software system will feature Pinarello bikes, the companies announced this week. Zwift may add other bike brands in the future. Zwift users will be able to virtually ride Pinarello Dogma F8 road bikes or Il Bolide time trial bikes ...

    Posted December 18, 2014 in North America

  9. Hydraulic road disc brake systems inch forward

    TAICHUNG, Taiwan (BRAIN) — Since showing its first set of hydraulic road disc brakes on Colnago’s C59 road bike at this year’s Taipei Cycle show, Formula has been fielding a nearly endless stream ...

    Posted November 15, 2012 in Product/Tech

  10. The 650b freight train

    TAICHUNG, Taiwan (BRAIN) — Six-Fifty-Bee? Twenty-Seven-Five? Whether the industry knows ...

    Posted November 26, 2012 in Product/Tech

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