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  1. MicroShift’s role as a Shimano replacement is not without pressure

    MicroShift's mountain bike shifter test machine.

    to offer its first cassettes.   Then you add Shimano changing its cable-pull ratio for mountain bike 10-speed, now different from road 10 and 11-speed, and pile on mountain bike single-, double- ...

    Posted November 6, 2013 in Product/Tech

  2. VP Components targets Shimano’s hold on pedal sales

    Erik Saunders, VP's brand manager in the U.S.

    in the U.S., said dealers should take a look at its 2014 seven-model line of VX mountain bike pedals. ...

    Posted November 5, 2013 in Product/Tech

  3. Promax updates factory to keep ahead of growing business

    TAICHUNG, Taiwan (BRAIN) — Johnny Lin has been busy since returning to the family business in 2010. As Promax’s general manager he is just finishing up a new wing of the factory devoted to CNC machines and he is already designing an expansion onto a neighboring lot the company hopes ...

    Posted November 4, 2013 in International

  4. Outerbike opening this week in Moab

    Outerbike 2013. Photo: Whit Richardson.

    bike demo's. The event also runs shuttles up to more far flung trails in the area. New this year ...

    Posted September 30, 2014 in North America

  5. Kenda to open Munich sales and marketing office

    Kenda's Jake Scott

    TAICHUNG, Taiwan (BRAIN) — Kenda is planting roots in Germany in order to raise the profile of the Taiwanese tire maker in Europe. Kenda’s headquarters are near Taichung, Taiwan, ...

    Posted November 15, 2012 in International

  6. Ridley and KHS show new bikes at Winter PressCamp

    maker Swagman and performance apparel brand Alé — alongside veteran Campers including Ridley Bikes and Capo Cycling. Highlights from BRAIN’s first day of meetings:   Ridley Bikes The Belgian road race and cyclocross specialist came to PressCamp Winter to debut its new aero bike, show off ...

    Posted January 28, 2015 in North America

  7. Yuba embarks on 20-city Sun Belt tour promoting e-cargo bikes

    the opportunity to ride our e-bikes and learn for themselves what all the hype is about," said Ben Sarrazin, founder of Yuba Bicycles. Yuba will have elBodaBoda and elMundo electric cargo bikes available ...

    Posted January 12, 2015 in North America

  8. All Frothed Up: Why your brother's bike was faster

    Tom Ritchey welded up this 650B in 1980.

    company prefer 27.5. At Taichung Bike Week, the company was non-partisan, showing a wheel labeled ...

    Posted November 26, 2012 in Opinion/Analysis

  9. Praxis adds staff, international distributors

    Marketing in central Europe; SUR Bikes in Spain and Portugal; Marleen Wholesalers in New Zealand; and Gin ...

    Posted December 29, 2014 in International

  10. Flexibility key for San Marco's new saddle

    A mock-up of a custom colored San Marco ERA saddle

    cover materials and optional silicon corner guards. To choose colors, bike product managers can log ...

    Posted November 14, 2012 in Product/Tech

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