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  1. Verve Cycling signs with Aspekt for marketing and PR

    WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S. InfoCrank was introduced at 2014 fall trade shows, officially launched in April at Sea Otter and has been shipping globally ...

    Posted July 14, 2015 in North America

  2. Hutchinson implements grassroots strategy, focuses on IBDs to strengthen U.S. sales

    TAIPEI, Taiwan (BRAIN) — With a new general manager and a ground-up grassroots plan in place, French tire company Hutchinson is focusing on growing its North American market in 2014. Hutchinson is one of the world's oldest tire manufacturers, founded in France in 1890. ...

    Posted March 6, 2014 in International

  3. Nimbleness and a strong global team central to WTB's success

    WTB's booth at the 2013 Taipei Cycle Show

    TAIPEI, Taiwan (BRAIN) ― Sharing the same birthplace in California's Marin County, WTB and mountain biking are, in many ways, childhood best friends. As the sport has matured over the past 30 years, WTB has been by its side, creating the first components specifically ...

    Posted March 5, 2014 in International

  4. Long-standing customer base key to BETO’s success

    TAICHUNG, Taiwan (BRAIN) — In 1980, BETO founder Lopin Wang moved from Taipei, Taiwan, to San Jose, Calif., where he worked for four years in a factory that supplied parts to Apple and Atari. It was the early days of Silicon Valley, and Wang said the experience shaped him during ...

    Posted March 4, 2014 in International

  5. Asahi quickly shifts focus to quality over quantity

    Asahi workers painting a carbon frame in its factory in Tainan City

    TAINAN CITY, Taiwan—Asahi’s factory in Tainan City at the southern end of Taiwan has the capacity to paint and assemble up to 200,000 units annually, but the company is currently turning out just 30,000 a year. ...

    Posted March 4, 2014 in International

  6. Awise carbon braking tech trickles down from electronics

    Awise Fiber Tech's Bobby Yin and Lynn Huang

    PINGTUNG CITY, Taiwan (BRAIN) — It’s one of those companies that operates slightly under the industry radar—an OE vendor producing carbon frames, stems, wheels, handlebars and other items for well-known consumer brands. ...

    Posted March 4, 2014 in Product/Tech

  7. New BRAIN issue looks at global pricing control, PeopleForBikes’ new cycling study and ‘hub’ retailing

    from us.” In our monthly Life Cycle section on the urban/recreational market, Vanderpool checks ...

    Posted March 2, 2015 in Industry News

  8. Ridley to show updated Fenix road bike and new all-road model at PressCamp

    The Fenix SL in action at the 2015 Paris-Roubaix.

    and better equipped for the toughest of road cycling." Ridley is referring to its new all-road ...

    Posted June 22, 2015 in New Products

  9. Latest BRAIN issue includes annual industry statistics package

    at Gates' new price point belt drive, ASI's purchase of the Phat Cycle cruiser brand and coverage of the recent Taipei Cycle Show in Taiwan. The April 1 BRAIN issue also contains regular features like ...

    Posted April 20, 2015 in North America

  10. April 15, 2015

    at Gates’ new price point belt drive, ASI’s purchase of the Phat Cycle cruiser brand and coverage of the recent Taipei Cycle Show in Taiwan. The April 1 BRAIN issue also contains regular features like ...

    Posted April 20, 2015

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