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  1. Abus appoints Mathias Lundblad as GM for North America

    "Abus has targeted Canada and the United States as key markets in our evolution from a leading brand ...

    Posted August 19, 2015 in North America

  2. New Saris Cycling Group digital advertising drives consumers to brick-and-mortar stores

    MADISON, Wis. (BRAIN) — Saris Cycling Group is working with OwnerIQ, a Boston-based digital advertising company, on a new program that targets interested online shoppers with messages intended to drive them to SCG's nearby brick-and-mortar dealers. Visitors to the Saris, CycleOps and PowerTap ...

    Posted August 18, 2015 in North America

  3. E-bikes in spotlight once again as Eurobike 2015 gears up

    A bird’s-eye view of the Demo Day grounds Tuesday.

    millimeters of travel as the Trail Racer, but uses a different carbon layup and larger leg diameter. Target ...

    Posted August 25, 2015 in International

  4. Reynolds Cycling expands relationship with DWL Bicycle Company

    for successful growth in the target markets and lead to improved supplier relationships with strategic ...

    Posted July 27, 2015 in International

  5. Compass sells CamelBak to Vista Outdoor

    Corp., its former subsidiary that was spun off in an IPO in 2013.  ...

    Posted July 27, 2015 in Industry News

  6. Rapha takes first step into eyewear with Classic Glasses

    relevant design and product function for performance target this gap in the market currently trending more ...

    Posted July 21, 2015 in New Products

  7. Kryptonite expands European distribution via Shimano

    dealers in key target markets to have greater access to our products and services, which we know have high ...

    Posted July 29, 2015 in International

  8. Kona goes deeper into road, mountain for 2016

    with premier product into our base products that target the entry-level customer." 

For the gravity ...

    Posted August 7, 2015 in North America

  9. Fox Factory grows sales in 2014 despite dip in bike business

    in Fox’s bike business. “We had identified wheels as a target-adjacent product category, and are very ...

    Posted March 4, 2015 in North America

  10. Shimano targets trail/enduro riders with new shoe line and pack

    IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday. New pack The $90 Enduro RacePack includes a tool and pump organizer, eyewear holder, zippered fleece pocket, reflective details ...

    Posted July 10, 2014 in Product/Tech