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  1. Rick Vosper: Further To Bike Ads, And The Elephant In The Room

    a lot worse than to target those mass-market consumers with ads letting them know how much more fun ...

    Posted April 17, 2012 in Opinion/Analysis

  2. Zixtro Seeking U.S. Distributor

    Zixtro’s line generally targets causal riders and commuters. “We’ve invested significant amounts of time ...

    Posted January 20, 2011 in North America

  3. B-Cycle: Boon or Boondoggle?

    you pay the initial $50 annual fee. The target audience is way bigger than tourists looking ...

    Posted May 24, 2011 in Opinion/Analysis

  4. Bay Area Nonprofit Shop to Open Oct. 2

    bikes. “I think a lot of them come from Target. They don’t have mechanics to put these bikes together, ...

    Posted September 26, 2011 in Retail News

  5. Honey Stinger Introduces New Program

    in Honey Stinger’s targeted cycling, running and triathlon markets, but participants in all athletic ...

    Posted December 15, 2010 in North America

  6. Bill Could Squelch Sales at Maine Bike Shops

    targets cyclists, while bikeways are typically used by runners, joggers with baby strollers and dog walkers, as well as others. “I don’t know why they’re targeting us,” he said. “We’re already paying taxes ...

    Posted April 11, 2011 in North America

  7. Magura Direct, Bike Cooperative Partner

    to specific consumers, but The Bike Cooperative programs allow us to target and communicate to consumers more ...

    Posted December 2, 2010 in North America

  8. CycleFest Fundraiser Generates $75,000

    so generously to help us reach our fundraising targets at the CycleFest. The funds raised ...

    Posted December 1, 2010 in North America

  9. Big wheels loom large

    percent, respectively. Rather than enthusiasts, these categories target recreational cyclists, who are more ...

    Posted March 14, 2012 in Studies/Reports

  10. Specialty Retail Isn’t Dead Just Yet…..St

    experienced cycling industry type with a new product idea targeted at specialty bike retailers.  He’s also ...

    Posted November 29, 2010 in Opinion/Analysis