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  1. Industry Stepping up for DealerCamp

    LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events says registration for DealerCamp is on track for a filled event, with more than a dozen strong brands on board and many targeted retail shops already signed up to attend. This mid-summer expo and demo event for bicycle suppliers and retailers takes ...

    Posted April 28, 2010 in North America

  2. Trek Grows Mountain Bike Line

    targeted at the trail rider that wants to tackle technical terrain with bigger wheels. --Lynette ...

    Posted August 16, 2009 in Product/Tech

  3. Big Wheels Turning for Women at Sea Otter

    their bike with total control, low standover height is a key ingredient. Specialized reached its target ...

    Posted April 15, 2010 in North America

  4. Brands Realign Programs to Reach Dealers

    Wendy Tewnion. Apparel is an important target area for many manufacturers this year. The category ...

    Posted July 30, 2010 in North America

  5. Specialized Shows 2011 Lineup to Dealers

    In women’s road, the endurance-focused Ruby and Amira, targeted for competitive riders, receive a few tweaks ...

    Posted July 14, 2010 in North America

  6. Fallbrook to Manufacture NuVinci Hubs

    being done by Aftermarket Technology Corp—Fallbrook’s current licensed manufacturer. ATC has agreed ...

    Posted February 12, 2008 in North America

  7. BRAIN Launches Staff-Written Blog

    The blog also offers web advertisers another targeted means to reach readers with tailored ads placed ...

    Posted February 3, 2009 in North America

  8. New MTB Web Site Launches

    IRVINE, CA (BRAIN)—Vital Media Network has launched a new Web site callled VitalMTB.com. Targeting hardcore mountain bike riders, Vital MTB's editorial mix will cover all segments of the sport, with an emphasis on the fast-growing gravity disciplines. Like Vital BMX and Vital MX, Vital MTB ...

    Posted July 10, 2009 in North America

  9. Eurobike 2010 Setting Dates Earlier

    Markus Hefter, told Bicycle Retailer & Industry News last April that Munich had no plans to target ...

    Posted July 10, 2009 in North America

  10. Taiwan Factory Tours

    target markets. Rikulau differs from the norm in the Taiwanese bicycle industry, which is mostly ...

    Posted November 24, 2009 in Opinion/Analysis

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