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  1. Giant USA targets sub-$500 bike consumers with new campaign

    Sales director calls it "a long-range strategic change." NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31. The company is calling the campaign ...

    Posted March 19, 2014 in North America

  2. Fox 2013 sales climb 15% to $272 million

    SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales for the year increased 15 percent, or $36.1 million, to $272 million, and its fourth-quarter sales were also up 15 percent to $65 ...

    Posted February 4, 2014 in Industry News

  3. Eliel enters cycle clothing market aided by its own California factory

    said Eleil is targeting the higher end of the custom road clothing market. "We are a little bit ...

    Posted July 23, 2015 in North America

  4. Kozo Shimano invests in Wren Sports

    Kozo Shimano.

    VALLEJO, Calif. (BRAIN) — Kozo Shimano, the former president of Shimano American Corp., has joined Wren Sports as an investor. “I am thrilled to have Kozo come on board as an investor in Wren Sports,” said Kevin Wren, the founder and managing partner of Wren Sports. ...

    Posted June 11, 2015 in North America

  5. Compass Diversified to buy hemp food brand

    to owning Camelbak, Compass owns approximately 41 percent of the common stock of Fox Factory Holding Corp ...

    Posted June 9, 2015 in North America

  6. Mavic sales flat in first quarter

    HELSINKI (BRAIN) — Mavic sales in the first quarter of 2015 were about flat compared with last year, the brand's parent company, Amer Sports Corp., announced Thursday. Mavic's first-quarter sales total was 40.4 million euros ($43.7 million), up 4 percent over the same period last year ...

    Posted April 23, 2015 in International

  7. Apparel startup Soulforce targets riders of all sizes

    Soulforce's Authentic jersey is available in S through 5XL.

    LAKEWOOD, CO (BRAIN) — Soulforce Cycling co-owner Mike Holmes knows firsthand how difficult it can be to find comfortable performance cycling apparel if you don’t cut the trim body profile of a Cavendish or Cancellara. ...

    Posted December 24, 2013 in Product/Tech

  8. Sport Chalet brings on Cappello Capital as exclusive financial advisor

    of Cappello Capital Corp. “We are very impressed with Sport Chalet's strategic initiatives developed ...

    Posted September 23, 2013 in Retail News

  9. Scott: ’27-plus’ adds up to huge benefit for off-road riders

    Scott Genius LT Plus

    and two Scale Plus aluminum hardtails.  The bikes are on target to arrive at Scott’s U.S. warehouses ...

    Posted July 20, 2015 in North America

  10. February conference targets charity ride, endurance event organizers

    ATLANTA, GA (BRAIN) — With charity rides and other cycling-based fundraisers booming, the Run Walk Ride Fundraising Conference is dedicating a breakout program to the field at its upcoming conference in February.  ...

    Posted December 13, 2013 in North America