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  1. Fox Factory sales up 16% in first half

    Easton and Race Face sales contribute to increase; company raises its fiscal year guidance. SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. said Wednesday that its sales in the first half of its fiscal year were up 15.8 percent, to $165 million. Sales of bicycle products were up 16.7 ...

    Posted August 5, 2015 in North America

  2. Gates grows business in stationary bike market

    Stages' new CarbonGlyde drivetrain.

    DENVER (BRAIN) — Gates Corp. is expanding its business in the stationary bike market, gaining spec for its Carbon Drive belts on models from such brands as Stages Indoor Cycling, Schwinn Fitness and FreeMotion Fitness. "Gates sees a great opportunity to grow sales ...

    Posted July 1, 2015 in Product/Tech

  3. Outdoor PressCamp signs up brands for first event

    and targeted media attention at each respective event. Both events are owned by Efficient Collaborative ...

    Posted December 14, 2015 in North America

  4. Shimano targets trail/enduro riders with new shoe line and pack

    IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday. New pack The $90 Enduro RacePack includes a tool and pump organizer, eyewear holder, zippered fleece pocket, reflective details ...

    Posted July 10, 2014 in Product/Tech

  5. Electric Bike Expo organizers hope to draw 1,500 consumers to inaugural Phoenix event

    and online marketing campaign. It's also running an advertising campaign on Facebook that targets ...

    Posted January 8, 2016 in North America

  6. Cervélo debuts C Series for endurance riding

    Cervélo C5

    TORONTO, Canada (BRAIN) — Cervélo is launching its first all-new series in a decade, and it's targeted to the endurance road rider. The first model in the series is the C5. Cervélo said the C Series is the company’s most versatile platform, “occupying a sweet spot between ...

    Posted December 15, 2015 in New Products

  7. New Rock Shox Pike DJ model targets dirt jumpers

    COLORADO SPRINGS, Colo. (BRAIN) — The Rock Shox Pike DJ is a new version of the Pike, designed specifically for dirt jumping. The Pike Dj features a 35mm chassis and will be available in 100mm and 140mm travel.  ...

    Posted May 30, 2014 in New Products

  8. Polar updates M400 multi-sport watch with Training Load and Recovery Status features

    or under-training, and adjust training intensity and duration according to daily and weekly targets. The M400 also ...

    Posted December 2, 2015 in New Products

  9. Rick Vosper: Haunted by the Ghosts of Dead Cyclists, Part Three

    and Gen Xers who are currently the target audience for 95 percent of all bicycle advertising ...

    Posted January 7, 2016 in Opinion/Analysis

  10. Giant USA targets sub-$500 bike consumers with new campaign

    Sales director calls it "a long-range strategic change." NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31. The company is calling the campaign ...

    Posted March 19, 2014 in North America

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