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  1. Outdoor PressCamp signs up brands for first event

    and targeted media attention at each respective event. Both events are owned by Efficient Collaborative ...

    Posted December 14, 2015 in North America

  2. Electric Bike Expo organizers hope to draw 1,500 consumers to inaugural Phoenix event

    and online marketing campaign. It's also running an advertising campaign on Facebook that targets ...

    Posted January 8, 2016 in North America

  3. Cervélo debuts C Series for endurance riding

    Cervélo C5

    TORONTO, Canada (BRAIN) — Cervélo is launching its first all-new series in a decade, and it's targeted to the endurance road rider. The first model in the series is the C5. Cervélo said the C Series is the company’s most versatile platform, “occupying a sweet spot between ...

    Posted December 15, 2015 in New Products

  4. Giant USA targets sub-$500 bike consumers with new campaign

    Sales director calls it "a long-range strategic change." NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31. The company is calling the campaign ...

    Posted March 19, 2014 in North America

  5. Polar updates M400 multi-sport watch with Training Load and Recovery Status features

    or under-training, and adjust training intensity and duration according to daily and weekly targets. The M400 also ...

    Posted December 2, 2015 in New Products

  6. Rick Vosper: Haunted by the Ghosts of Dead Cyclists, Part Three

    and Gen Xers who are currently the target audience for 95 percent of all bicycle advertising ...

    Posted January 7, 2016 in Opinion/Analysis

  7. Fox 2013 sales climb 15% to $272 million

    SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales for the year increased 15 percent, or $36.1 million, to $272 million, and its fourth-quarter sales were also up 15 percent to $65 ...

    Posted February 4, 2014 in Industry News

  8. Interbike/BRAIN Turkey Pedal returns for third year

    to Camp Pendleton Marine Corps Base and back. Ride participants are encouraged to bring one or more ...

    Posted October 9, 2015 in North America

  9. Intel acquires smart sunglass maker Recon

    SANTA CLARA, Calif. (BRAIN) — Intel Corp. has acquired Recon Instruments, the maker of the Recon Jet smart sport sunglass. California-based Intel had previously invested at least $4 million in Recon, which began shipping the glasses in April . The company said the acquisition gives ...

    Posted June 17, 2015 in North America

  10. Apparel startup Soulforce targets riders of all sizes

    Soulforce's Authentic jersey is available in S through 5XL.

    LAKEWOOD, CO (BRAIN) — Soulforce Cycling co-owner Mike Holmes knows firsthand how difficult it can be to find comfortable performance cycling apparel if you don’t cut the trim body profile of a Cavendish or Cancellara. ...

    Posted December 24, 2013 in Product/Tech

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