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  1. SRAM updates XX1 group with new options

    The new SRAM DirectMount Badge.

    CHICAGO (BRAIN) — SRAM's top level single-chainring offroad group, XX1, is now coming with a black finish, and includes several new options, including a carbon crank protector boot and a cover for unused front derailleur mounts. The complete group includes an XX1 ...

    Posted January 8, 2015 in Product/Tech

  2. SRAM launches mid-priced GX mountain bike drivetrains

    The 11-speed GX rear derailleur.

    that slots in between that of its X5 and X1 groups and which promise wider gear range options than comparable Shimano groups. The drivetrain groups have a wide range of options: 10- or 11-speed cassettes, ...

    Posted April 2, 2015 in Product/Tech

  3. BTI mails 2015 catalog, releases list of new brands

    Primal, Proviz, Quad Lock, SportCrafters, SQlab, Thule, Velo, WaspCam, Woho, Wolf Tooth Components, and Xventure. For 2015 the BTI catalog features a new depth of bike transport options from Thule ...

    Posted February 10, 2015 in North America

  4. Devinci launches US demo program

    CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest. The Canadian bike brand based in Chicoutimi, Quebec, and its sales agent, Evergreen Sports Group, are investing in a demo fleet and van that will attend mountain bike events and festivals from April through ...

    Posted April 22, 2015 in North America

  5. Taipei Cycle set for another sold-out edition; D&I Award winners honored

    and multiple-D&I winners this year included Tern and Thule, with three honors each, and WTB, which nabbed two ...

    Posted March 17, 2015 in International

  6. Boom Nutrition adds three new sales agencies

    and the Tri Marketing Group (Texas, Oklahoma, Alabama and Louisianna).    More information ...

    Posted April 10, 2015 in North America

  7. MRP hires Adam Micklin and Troy Jungheim

    GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team.  Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales. Also, Troy Jungheim, who was previously ...

    Posted April 20, 2015 in North America

  8. Apparel maker 7mesh names brand ambassadors

    Peter Reid.  photo credit: Matthew Clark/stirlandraephoto.com

    "We're excited to be working with a great group of people right out of the gate," said Brian ...

    Posted April 20, 2015 in North America

  9. Specialized and Shimano score multiple wins in BikeRadar reader voting

    group: Shimano XTR Di2   ...

    Posted April 13, 2015 in International

  10. Dorel Sports restructures apparel division

    the headquarters for Cycling Sports Group. This includes customer service, warranty, finance and IT — all of which ...

    Posted April 21, 2015 in International

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