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  1. Under Armour buys MapMyFitness for $150M

    Plank, the founder and CEO of Under Armour. MapMyFitness co-founder and CEO Robin Thurston, said, "The combination of Under Armour's powerful commitment to athletes and innovation and our ...

    Posted November 14, 2013 in Industry News

  2. MapMyFitness apps sync with MyFitnessPal

    AUSTIN, Texas (BRAIN) — MapMyFitness apps can now sync their data with MyFitnessPal, a web- and app-based program that tracks diet, exercise and weight changes. MapMyFitness, now owned by Under Armour, is compatible with hundreds of fitness tracking devices, including Garmin, Polar, ...

    Posted January 27, 2014 in Product/Tech

  3. Silca Seat Roll neatly stores essentials under saddle

    INDIANAPOLIS (BRAIN) — Silca’s Seat Roll is made from Martexin waxed duck canvas for a supple appearance and water resistance equivalent to leather. It can be re-waxed every few years to refresh waterproofing. Three pockets can ...

    Posted October 12, 2015 in New Products

  4. POC promotes Ford to managing director of North America

    protective mouthwear licensee of Under Armour. He joined Bite Tech following a stint as account executive ...

    Posted March 13, 2015 in North America

  5. Nuun launches its caffeinated sports drink tablets in Canada under new name

    SEATTLE (BRAIN) — Nuun and Company's caffeinated sports drink tablets, sold under the Energy name in the U.S., have been certified by Canadian authorities. In Canada, the tablets are being sold under the Boost name and are now available through its Canadian distributor, Red Pine Outdoor ...

    Posted July 30, 2015 in North America

  6. Tifosi adds creative director and sales management

    of senior marketing director for Eye King, covering eyewear brands such as Under Armour, Crocs, and Hobie ...

    Posted January 21, 2015 in North America

  7. ZC Rubber launches Arisun tire brand in US

    of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S. Most of the 100 million tires and 130 million bike tubes ZC Rubber makes a year are sold on China's domestic bike market under its ...

    Posted November 24, 2015 in North America

  8. Box Components introduces new logo as it transitions to full-line components

    move toward becoming a full-line component supplier, we will add new components under one of the five ...

    Posted November 23, 2015 in North America

  9. Pioneer lowers MSRP of Power Meter Kit to hit under $1K price point

    LONG BEACH, Calif. (BRAIN) – Following a recent price reduction, Pioneer is offering an even lower price point for its dual-leg crank-based power meter. Last fall, the consumer electronics company introduced a Power Meter Kit that ...

    Posted April 2, 2015 in New Products

  10. Defense technology company plans heads-up-display glasses for cycling

    company in Israel. Elbit is traded on Nasdaq under the ESLT symbol.  "We have more than 30 years ...

    Posted November 19, 2015 in Product/Tech