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  1. Under Armour buys MapMyFitness for $150M

    Plank, the founder and CEO of Under Armour. MapMyFitness co-founder and CEO Robin Thurston, said, "The combination of Under Armour's powerful commitment to athletes and innovation and our ...

    Posted November 14, 2013 in Industry News

  2. MapMyFitness apps sync with MyFitnessPal

    AUSTIN, Texas (BRAIN) — MapMyFitness apps can now sync their data with MyFitnessPal, a web- and app-based program that tracks diet, exercise and weight changes. MapMyFitness, now owned by Under Armour, is compatible with hundreds of fitness tracking devices, including Garmin, Polar, ...

    Posted January 27, 2014 in Product/Tech

  3. Boulder's Pro Peloton reopens under new ownership

    BOULDER, Colo. (BRAIN) — After being shuttered for most of the summer, Boulder's Pro Peloton is open for business again. ...

    Posted August 18, 2014 in Retail News

  4. 2XU opens second retail store, hires USA president

    compression apparel and accessories, has also appointed its first president of 2XU USA. Former Nike and Under Armour executive Scott Taylor will spearhead 2XU's aggressive growth plans in the coming years, ...

    Posted June 9, 2014 in Retail News

  5. SRAM X1 brings 1-by-11 drivetrain under a grand

    MSRP on the X1 cassette is $132 less than SRAM’s top-end XX1.

    CHICAGO, IL (BRAIN) — SRAM puts 1-by-11 within reach of more mountain bikers with the new X1 group, its first such offering to hit a price point less than $1,000. ...

    Posted May 2, 2014 in Product/Tech

  6. Contour returns to market under new owners

    PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and improved its distribution. The Seattle brand had repo ...

    Posted April 3, 2014 in Industry News

  7. Left behind, a mystery bike tool's purpose is finally discovered

    various Schwinn products. He was also involved in safety and testing. He initially worked under ...

    Posted October 22, 2014 in North America

  8. Saris supplying some Seattle Uber drivers with bike racks

    Under Uber's terms of service , the passenger is responsible for making sure the rack ...

    Posted October 15, 2014 in North America

  9. Custom bike builder gets serious about bottle opener accessory

    opener, which attaches to the steerer tube under the stem. Ahrens has the product made in the U.S., mostly ...

    Posted October 16, 2014 in Product/Tech

  10. Squirt manufacturer settles claim against former distributor

    with the result. "By ensuring that only genuine Squirt wax lube will be sold under the Squirt name, ...

    Posted September 29, 2014 in North America

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