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  1. SRAM X1 brings 1-by-11 drivetrain under a grand

    MSRP on the X1 cassette is $132 less than SRAM’s top-end XX1.

    CHICAGO, IL (BRAIN) — SRAM puts 1-by-11 within reach of more mountain bikers with the new X1 group, its first such offering to hit a price point less than $1,000. ...

    Posted May 2, 2014 in Product/Tech

  2. Abbey Tools offers five-piece socket set for suspension fork top caps

    The sockets are short (1 inch/25mm for all sizes) to reduce the chance of them coming off of the top cap under ...

    Posted December 3, 2015 in New Products

  3. ZC Rubber launches Arisun tire brand in US

    of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S. Most of the 100 million tires and 130 million bike tubes ZC Rubber makes a year are sold on China's domestic bike market under its ...

    Posted November 24, 2015 in North America

  4. Box Components introduces new logo as it transitions to full-line components

    move toward becoming a full-line component supplier, we will add new components under one of the five ...

    Posted November 23, 2015 in North America

  5. Contour returns to market under new owners

    PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and improved its distribution. The Seattle brand had repo ...

    Posted April 3, 2014 in Industry News

  6. Polar updates M400 multi-sport watch with Training Load and Recovery Status features

    or under-training, and adjust training intensity and duration according to daily and weekly targets. The M400 also ...

    Posted December 2, 2015 in New Products

  7. Seattle Bicycle Show

    This is a once-a-year chance to see the region’s biking community under one roof. ...

    Posted October 23, 2015

  8. DZR updates H20 SPD-compatible waterproof shoe

    membrane sandwiched between moisture-wicking mesh to provide total protection, keeping water out from under ...

    Posted November 11, 2015 in New Products

  9. Defense technology company plans heads-up-display glasses for cycling

    company in Israel. Elbit is traded on Nasdaq under the ESLT symbol.  "We have more than 30 years ...

    Posted November 19, 2015 in Product/Tech

  10. Hess: Electra to grow international sales under Trek

    Skip Hess with Electra's Townie Go e-bike

    under Electra management, he said. But the major play for the two companies, and what helped drive ...

    Posted January 6, 2014 in North America