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  1. GT Seeks Spark with New Brand Strategy

    LES DEUX ALPES, France (BRAIN)—GT unveiled a new strategy aimed at revitalizing the once influential brand to nearly 50 international journalists last week in Les Deux Alpes, a quaint ski resort town in the heart of the French Alps. GT’s parent company, Dorel Industries, has ...

    Posted August 1, 2010 in North America

  2. Specialized Dealers: It’s a Buyers Market

    resorts. They came by the busload, checking in with Specialized staff before heading to rooms in The Cliff Lodge. Lunch was available near the resort’s high-speed tram and tents were up and ready for today’s ...

    Posted July 13, 2009 in North America

  3. Media Questions Ironman Policy

    rights to the images. Instead they shot aerials and had two photographers stay overnight in a resort ...

    Posted November 30, 2010 in North America

  4. OR Demo Is All-Inclusive Event

    at the Snowbasin Ski Resort. Show organizers worked hard to be more inclusive this year of all aspects ...

    Posted January 20, 2010 in North America

  5. Brands Showcase New Product at PressCamp

    DEER VALLEY, UTAH (BRAIN)—Marketing and product managers from two-dozen brands spent Wednesday showing off new product to a steady stream of editors during the first day of PressCamp set at Deer Valley Resort’s Black Mountain Lodge. The second-year event opened Tuesday evening ...

    Posted June 23, 2010 in North America

  6. USA Cycling Hires New Media Director

    and public relations team at Snowshoe Mountain Resort in West Virginia. Prior to her work in the ski ...

    Posted June 7, 2009 in North America

  7. DealerCamp Forming Advisory Board

    29–31 at Deer Valley Resort in Park City, Utah, according to a press release. The nine companies ...

    Posted May 24, 2010 in North America

  8. Lifeboat Events to Hold DealerCamp in Utah

    at the Park City Marriott, which is three miles from the resort. Organizers will work with exhibitors ...

    Posted November 17, 2009 in North America

  9. Whistler Bike Park Opens Saturday

    Resort in North America, visit whistlerblackcomb.com. Packages this summer start at $60 per person per ...

    Posted May 11, 2010 in North America

  10. Industry Stepping up for DealerCamp

    place July 29–31, 2010, at Deer Valley Resort in Park City, Utah. Confirmed exhibiting brands ...

    Posted April 28, 2010 in North America

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