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  1. Rick Vosper: Why Levi's is no threat

      By now you may have heard about the new (well, year-old, if you count back from the initial PR blast) line of Commuter brand cycling duds from Levi's. Even if you haven't, they've already been talked about by other folks in the blogosphere with far better credentials than mine ...

    Posted March 14, 2012 in Opinion/Analysis

  2. News Briefs

    to contact it at bikeservice@lightandmotion.com or call (831) 250-6286. Smack Media to provide PR ...

    Posted December 22, 2011 in North America

  3. DealerCamp Much Bigger in Second Year

    thundershower temporarily interrupted DealerCamp. Suzette Ayotte, who handles PR for Fizik, doubled as bartender ...

    Posted July 27, 2011 in North America

  4. San Diego Custom Bicycle Show

    the show's new PR agent. "We have an awesome new location in Old San Diego, are keeping prices low ...

    Posted November 22, 2010

  5. Lazer to Add Eyewear to Helmet Line

    Camelbak’s associate marketing and pr manager. “You can lighten your gear, but you can’t make water lighter,” ...

    Posted June 26, 2011 in Product/Tech

  6. The 5th Spot

    through an online and offline PR campaign. With gas at $5 a gallon, it's pushing on an open door, ...

    Posted July 13, 2008 in North America

  7. Ding Dong The Segway Is Dead, Long Live The Bicycle

    this electric transportation machine of fat cops should have been more aptly dubbed a ‘PR’ machine. ...

    Posted September 30, 2010 in Opinion/Analysis

  8. Suppliers Use TOC to Mingle with Top Dealers

    the excitement of the ToC and our get dealers aboard the new product,” said Adrian Montgomery, marketing/pr ...

    Posted May 20, 2011 in North America

  9. Hus Looks to 2012 and Beyond in New IB Role

    Beyond the show itself, Hus plans to work on building the Interbike brand through PR initiatives ...

    Posted May 4, 2011 in North America

  10. Brands Push to Stem Flow of Fake Product

    at the source, and that’s a problem, VanEnkevort added. FSA recently started a PR campaign to inform its ...

    Posted November 18, 2011 in North America

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