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  1. Bergeron Joins SRAM, Zipp

    as she takes over his previous PR position. ...

    Posted January 26, 2011 in North America

  2. Visa waiver eases travel for Taiwanese

    buyers and exhibitors fly to Las Vegas to attend Interbike, said Justin Gottlieb, the show’s PR director. ...

    Posted November 5, 2012 in International

  3. Retailers cry foul over early-season product intros

    and Shimano, said Michael Zellmann, the company’s road PR and media manager. “From an OE/bike brand ...

    Posted May 7, 2013 in Retail News

  4. From the mag: Standards overload

    From the April 1 issue of BRAIN

    a leg up on the competition.   While the new technology is good PR for bike and component brands, ...

    Posted April 25, 2013 in Product/Tech

  5. From the mag: Charity rides lead the pack

    From the June 1 issue of BRAIN

    billion. Hessekiel said the results were skewed by the PR disaster at Susan G. Komen for the Cure. ...

    Posted June 21, 2013 in Industry News

  6. The 5th Spot

    "What's with starting the bike race on Valentine's Day? It's like they think bike dorks have nothing going on in the romance department." —Adrian Montgomery, Scott USA's marketing and PR director, on the Tour of California, which kicks off ...

    Posted February 12, 2009 in North America

  7. From the mag: One chainring to rule?

    From the April 15 BRAIN

    offering a wide gear range, said Michael Zellmann, SRAM’s road PR and media manager. “It is a very ...

    Posted April 26, 2013 in Product/Tech

  8. The 5th Spot

    PR guru Steve Boehmke is shooting a movie for Hutchinson in NYC right now entitled "It's Your Ride." Boehmke had some time to play around with the mega high def camera equipment high atop the MetLife Building, where Park Avenue runs below. ...

    Posted September 1, 2008 in North America

  9. Brompton opens Shanghai concept store

    Taiwanese distributor Lane & Trip and a Shanghai based PR company, Marui Space Creativity & ...

    Posted September 13, 2012 in International

  10. Interbike cracks down on consumer entries

    down on is the re-qualification," said Justin Gottlieb, Interbike's c ommunications and PR ...

    Posted September 13, 2012 in North America