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  1. UnitedHealthcare team hires Thorpe Marketing for PR

    OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year. ...

    Posted February 18, 2014 in North America

  2. Quintana Roo introduces new triathlon 'super bike'

    The QR PR6

    The PR6's Shift chainstay. The PR6's Shift chainstay. ...

    Posted April 3, 2014 in New Products

  3. Abus highlights price-point locks, shows urban helmet

    that's pick- and break-resistant, said Joan Hanscom, marketing and PR manager for Abus USA. For 2015, ...

    Posted September 11, 2014 in Product/Tech

  4. Club Ride second quarter sales up 37 percent

    that it has recent contracted with Verde for public relations and social media marketing. The company also has ...

    Posted July 21, 2014 in North America

  5. Ripper named SRAM's MTB PR coordinator in European markets

    Ripper (left) and Wollenhaupt.

    CHICAGO (BRAIN) — SRAM has appointed Frank Ripper as its  mountain bike PR coordinator for much of Europe. Ripper has been SRAM's MTB technical marketing coordinator for Europe for the last few days. His new position covers Germany, Austria, Switzerland,  United Kingdom ...

    Posted January 14, 2014 in International

  6. Zack Vestal joins Scott Sports as marketing manager for bikes

    for the U.S., including advertising, PR, athlete sponsorships, and events. He will be based in Golden, Colorado, ...

    Posted August 11, 2014 in North America

  7. Ergon USA hires outside PR firm

    WEST HOLLYWOOD, CA (BRAIN) — Ergon USA, distributor of Ergon International’s line of grips, saddles, packs, seatposts and pedals, has hired Uncommon Communications to handle its public and media relations efforts.  ...

    Posted November 19, 2013 in North America

  8. SRAM’s Zimberoff moves into senior management role

    David Zimberoff

    sponsorship and events, PR and media relations, graphic design, web and digital, technical communications, ...

    Posted July 24, 2014 in North America

  9. Contour’s new CEO talks about brand’s rebirth

    Danny Lysenko

    PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about ...

    Posted April 7, 2014 in North America

  10. True Communications expands with NYC presence

    MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City. LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast. “Bringing ...

    Posted July 15, 2014 in North America

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