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  1. Quintana Roo introduces new triathlon 'super bike'

    The QR PR6

    The PR6's Shift chainstay. The PR6's Shift chainstay. ...

    Posted April 3, 2014 in New Products

  2. UnitedHealthcare team hires Thorpe Marketing for PR

    OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year. ...

    Posted February 18, 2014 in North America

  3. True Communications expands with NYC presence

    MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City. LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast. “Bringing ...

    Posted July 15, 2014 in North America

  4. Ripper named SRAM's MTB PR coordinator in European markets

    Ripper (left) and Wollenhaupt.

    CHICAGO (BRAIN) — SRAM has appointed Frank Ripper as its  mountain bike PR coordinator for much of Europe. Ripper has been SRAM's MTB technical marketing coordinator for Europe for the last few days. His new position covers Germany, Austria, Switzerland,  United Kingdom ...

    Posted January 14, 2014 in International

  5. Casual adventure bikes, ‘obtainable’ tri models highlight Felt’s 2015 line

    Dave Koesel, Felt's senior product manager for road, with the Felt IA2

    the Dura-Ace spec’d F1PR ($4,999), and the 2015 endurance road Z Series — a line that will attract ...

    Posted July 22, 2014 in Product/Tech

  6. Independent Sales Representatives and PR/Marketing Coordinator

    stores. We are also seeking a PR/Marketing Coordinator with social media, copywriting, online marketing ...

    Posted January 12, 2014

  7. Interbike plans pre-show media reception

    they might not have connected with during the show," said Justin Gottlieb, communications & PR ...

    Posted June 27, 2014 in North America

  8. Contour’s new CEO talks about brand’s rebirth

    Danny Lysenko

    PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about ...

    Posted April 7, 2014 in North America

  9. Interbike plans industry awards gala

    be a night to remember." The Interbike team has tapped Verde Brand Communications to produce the Interbike Awards. Verde performs public relations and marketing services for several bike industry clients ...

    Posted May 7, 2014 in North America

  10. Former VeloNews.com web editor Brian Holcombe joins Backbone Media

    the trio of new hires, Mackenzie Carroll comes to Backbone from the MSLGroup, one of the world’s leading PR ...

    Posted May 2, 2014 in North America

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