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  1. BMC looks to True Communications for PR and marketing in US

    BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.  True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for the BMC and Stromer brands. True did ...

    Posted September 5, 2013 in North America

  2. Contour’s new CEO talks about brand’s rebirth

    Danny Lysenko

    PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about ...

    Posted April 7, 2014 in North America

  3. Zack Vestal joins Scott Sports as marketing manager for bikes

    for the U.S., including advertising, PR, athlete sponsorships, and events. He will be based in Golden, Colorado, ...

    Posted August 11, 2014 in North America

  4. Bike industry eyes the outdoor market

    has hired an outdoor company, Verde PR & Consulting of Durango, Colorado, to help boost its image ...

    Posted August 2, 2012

  5. Quintana Roo introduces new triathlon 'super bike'

    The QR PR6

    .   The PR6 has "Boat tail" aerodynamics. The PR6 accepts most brake systems. The PR6's Shift chainstay. ...

    Posted April 3, 2014 in New Products

  6. SRAM’s Zimberoff moves into senior management role

    David Zimberoff

    sponsorship and events, PR and media relations, graphic design, web and digital, technical communications, ...

    Posted July 24, 2014 in North America

  7. Interbike plans industry awards gala

    be a night to remember." The Interbike team has tapped Verde Brand Communications to produce the Interbike Awards. Verde performs public relations and marketing services for several bike industry clients ...

    Posted May 7, 2014 in North America

  8. Interbike launches press event for e-bikes

    are interested. Hus has hired a PR firm in Beverly Hills to invite and draw in writers from endemic ...

    Posted December 17, 2012 in North America

  9. True Communications expands with NYC presence

    MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City. LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast. “Bringing ...

    Posted July 15, 2014 in North America

  10. Interbike adds new retail education courses

    communications & PR director for Interbike. “Between the NBDA’s Super Seminars and what we’ve added, I feel ...

    Posted July 29, 2014 in Retail News

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