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  1. Casual adventure bikes, ‘obtainable’ tri models highlight Felt’s 2015 line

    Dave Koesel, Felt's senior product manager for road, with the Felt IA2

    the Dura-Ace spec’d F1PR ($4,999), and the 2015 endurance road Z Series — a line that will attract ...

    Posted July 22, 2014 in Product/Tech

  2. Interbike plans industry awards gala

    be a night to remember." The Interbike team has tapped Verde Brand Communications to produce the Interbike Awards. Verde performs public relations and marketing services for several bike industry clients ...

    Posted May 7, 2014 in North America

  3. Interbike plans pre-show media reception

    they might not have connected with during the show," said Justin Gottlieb, communications & PR ...

    Posted June 27, 2014 in North America

  4. Ergon USA hires outside PR firm

    WEST HOLLYWOOD, CA (BRAIN) — Ergon USA, distributor of Ergon International’s line of grips, saddles, packs, seatposts and pedals, has hired Uncommon Communications to handle its public and media relations efforts.  ...

    Posted November 19, 2013 in North America

  5. Former VeloNews.com web editor Brian Holcombe joins Backbone Media

    the trio of new hires, Mackenzie Carroll comes to Backbone from the MSLGroup, one of the world’s leading PR ...

    Posted May 2, 2014 in North America

  6. BMC looks to True Communications for PR and marketing in US

    BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.  True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for the BMC and Stromer brands. True did ...

    Posted September 5, 2013 in North America

  7. Journalists sample e-bikes at beachside resort

    in Ranchos Palos Verdes, which sits on a peninsula south of Los Angeles that overlooks the Pacific. Show ...

    Posted February 14, 2013 in Industry News

  8. SRAM adds Alex Rafferty for European MTB public relations

    CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator. Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, ...

    Posted April 3, 2014 in International

  9. Champion System names Reed PR director

    BROOKLYN, NY (BRAIN) — Champion System has hired Kelly Reed as its new public relations and social media director. ...

    Posted May 14, 2013 in North America

  10. ModCraft to do PR and branding for Nuun

    placement, exclusive and custom press events, retail PR strategies and brand communications. ...

    Posted May 8, 2013 in North America

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