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  1. Shimano ties un-used Dura-Ace lever button to wireless system

    Shimano 2015 PR_ST-9070 Remote -2.pdf.pdf ...

    Posted December 3, 2014 in Product/Tech

  2. Backbone Media takes on PR for The Feed

    or ride but when you look in the pantry there are no energy bars left," said Backbone Media PR ...

    Posted April 25, 2014 in North America

  3. UnitedHealthcare team hires Thorpe Marketing for PR

    OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year. ...

    Posted February 18, 2014 in North America

  4. Book excerpt: The Team Garage, from Bike Mechanic

    This excerpt and photos are used with permission from Bike Mechanic.

    needed. The quality of the products is the best PR tool that we have.”  Today Shimano is perhaps ...

    Posted December 24, 2014 in Retail News

  5. Ripper named SRAM's MTB PR coordinator in European markets

    Ripper (left) and Wollenhaupt.

    CHICAGO (BRAIN) — SRAM has appointed Frank Ripper as its  mountain bike PR coordinator for much of Europe. Ripper has been SRAM's MTB technical marketing coordinator for Europe for the last few days. His new position covers Germany, Austria, Switzerland,  United Kingdom ...

    Posted January 14, 2014 in International

  6. Ergon USA hires outside PR firm

    WEST HOLLYWOOD, CA (BRAIN) — Ergon USA, distributor of Ergon International’s line of grips, saddles, packs, seatposts and pedals, has hired Uncommon Communications to handle its public and media relations efforts.  ...

    Posted November 19, 2013 in North America

  7. Journalists sample e-bikes at beachside resort

    in Ranchos Palos Verdes, which sits on a peninsula south of Los Angeles that overlooks the Pacific. Show ...

    Posted February 14, 2013 in Industry News

  8. Club Ride second quarter sales up 37 percent

    that it has recent contracted with Verde for public relations and social media marketing. The company also has ...

    Posted July 21, 2014 in North America

  9. Bike industry eyes the outdoor market

    has hired an outdoor company, Verde PR & Consulting of Durango, Colorado, to help boost its image ...

    Posted August 2, 2012

  10. BMC looks to True Communications for PR and marketing in US

    BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.  True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for the BMC and Stromer brands. True did ...

    Posted September 5, 2013 in North America

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