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  1. Ritte signs with Echos for PR support

    LOS ANGELES (BRAIN) — Ritte has signed Echos Communications to support the Los Angeles bike brand's PR and media relations. "We are excited to add Ritte to our growing roster of brands," said Billy Sinkford, partner in Echos with founder Rob Reedy. "Ritte embodies the spirit ...

    Posted September 25, 2014 in North America

  2. New Interbike area to welcome first-time European brands

    Brands in Europe that are interested in participating should contact Germany-based Interbike sales and PR ...

    Posted May 22, 2015 in International

  3. Echos Communications to provide PR for Mavic in North America

    HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has hired Echos Communcations for media relations, communications and public relations in North America. ...

    Posted August 18, 2014 in North America

  4. Osprey Packs adds BonDurant, Metternick to marketing team

    to BonDurant. Before joining Osprey, Metternick was online sales manager at prAna and prior to that senior ...

    Posted May 19, 2015 in North America

  5. OpEd: Caution, this cyclist stops for litter

    to PR a loop or am on a ride I don't want to interrupt. And there are days I know in advance ...

    Posted June 22, 2015 in Industry News

  6. 2nd annual Interbike Awards Gala announced for 2015

    Alonzo Bodden will host the awards for the second time.

    of the top female DJ's in the country, Tina T. Interbike team has partnered with Verde Brand ...

    Posted May 4, 2015 in North America

  7. Aspekt Communications to represent Effetto Mariposa

    LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA. Known for its Caffelatex tire sealant and its Giustaforza torque wrenches, the Lugano-based ...

    Posted April 14, 2015 in International

  8. PressCamp Day 1: Brands look to grow the pie with affordable options, women’s models

    said PR manager Bill Rudell. "Dealers have been asking us to help them grow their business ...

    Posted June 24, 2015 in Product/Tech

  9. ERG! energy bars, developed by a cyclist, are going national

    industry PR firm, CFEprPlus, to represent the brand. The bars retail for $2.50. They come packaged ...

    Posted April 22, 2015 in New Products

  10. Backbone Media takes on PR for The Feed

    or ride but when you look in the pantry there are no energy bars left," said Backbone Media PR ...

    Posted April 25, 2014 in North America