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  1. Suzette Ayotte joins NICA as development director

    BERKELEY, Calif. (BRAIN) – Industry marketing and PR veteran Suzette Ayotte has joined the National Interscholastic Cycling Association as development director. Ayotte was Fizik North America's marketing chief for 13 years and has consulted with several other well-known brands in the cycling ...

    Posted January 23, 2014 in North America

  2. Uncommon Communications to represent Rolf Prima

    not only our PR effort, but the effectiveness of our overall marketing strategy as well as its successful ...

    Posted January 17, 2014 in North America

  3. SRAM promises new hydraulic brakes in late April

    A SRAM Red disc caliper

    said Michael Zellmann, SRAM's road PR and media manager. "But we are not sharing further ...

    Posted January 15, 2014 in Recalls

  4. Fries, Hanscom named to cyclocross hall of fame

    journalist; Hanscom also has been involved in event management and is currently PR and marketing manager ...

    Posted January 14, 2014 in North America

  5. SRAM to swap out recalled brakes at Cyclocross Nationals

    plus bikes,” said Michael Zellmann, SRAM’s road PR and media manager. Zellmann acknowledges ...

    Posted January 6, 2014 in North America

  6. Winter PressCamp wraps first edition

    Boardman’s new SLS endurance road platform

    PALOS VERDES, Calif. (BRAIN) — Highlights from our final day of visits with suppliers at Winter PressCamp. Look for additional coverage in the March 1 issue of Bicycle Retailer : Boardman Bikes U.K. bike brand Boardman entered the U.S. market just last year, but already big changes ...

    Posted January 31, 2014 in Product/Tech

  7. This … is Winter PressCamp

    Campagnolo's Daniel Large shows how to install a Campy power unit.

    PALOS VERDES, Calif. (BRAIN) — Industry chatter mixed with Hollywood dreams Wednesday as the inaugural winter edition of Lifeboat Events’ PressCamp event got under way sharing the grounds of swank Southern California resort Terranea with the celebrity hosts and aspiring ...

    Posted January 30, 2014 in North America

  8. The Electric Bike Media Event

    Tuesday, February 12, 2013 (All day) to Wednesday, February 13, 2013 (All day) Terranea Resort, Rancho Palos Verdes, California The organizers of  Interbike  are hosting electric bike manufacturers and journalists at an event that will showcase pedal-assist bikes. ...

    Posted December 20, 2012

  9. New speakers, new videos, new venue for IBD Summit

    (to the new host hotel and conference space),” said Justin Gottlieb, Interbike’s PR ...

    Posted January 13, 2014 in North America

  10. Cafe Roubaix owner says Sinyard called, all is 'fine'

    generating an outpouring of support for Richter and giving Specialized a PR black eye.  On Monday, ...

    Posted December 11, 2013 in North America

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