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  1. Ergon USA hires outside PR firm

    WEST HOLLYWOOD, CA (BRAIN) — Ergon USA, distributor of Ergon International’s line of grips, saddles, packs, seatposts and pedals, has hired Uncommon Communications to handle its public and media relations efforts.  ...

    Posted November 19, 2013 in North America

  2. Bike industry eyes the outdoor market

    has hired an outdoor company, Verde PR & Consulting of Durango, Colorado, to help boost its image ...

    Posted August 2, 2012

  3. Interbike launches press event for e-bikes

    are interested. Hus has hired a PR firm in Beverly Hills to invite and draw in writers from endemic ...

    Posted December 17, 2012 in North America

  4. BMC looks to True Communications for PR and marketing in US

    BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.  True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for the BMC and Stromer brands. True did ...

    Posted September 5, 2013 in North America

  5. Book excerpt: The Team Garage, from Bike Mechanic

    This excerpt and photos are used with permission from Bike Mechanic.

    needed. The quality of the products is the best PR tool that we have.”  Today Shimano is perhaps ...

    Posted December 24, 2014 in Retail News

  6. Club Ride second quarter sales up 37 percent

    that it has recent contracted with Verde for public relations and social media marketing. The company also has ...

    Posted July 21, 2014 in North America

  7. Contour’s new CEO talks about brand’s rebirth

    Danny Lysenko

    PROVO, Utah (BRAIN) — Shortly after Contour announced last week that it was returning to the market under new owners, Bicycle Retailer & Industry News spoke with the company’s new CEO Danny Lysenko and Adrian Montgomery of Verde PR, which is handling Contour’s communications, about ...

    Posted April 7, 2014 in North America

  8. Champion System names Reed PR director

    BROOKLYN, NY (BRAIN) — Champion System has hired Kelly Reed as its new public relations and social media director. ...

    Posted May 14, 2013 in North America

  9. ModCraft to do PR and branding for Nuun

    placement, exclusive and custom press events, retail PR strategies and brand communications. ...

    Posted May 8, 2013 in North America

  10. Messenger bag maker Tucker & Bloom signs PR agency

    NASHVILLE, TN (BRAIN) — Tucker & Bloom, a Nashville-based commuter and travel baggage maker, has signed  Groundswell PR to head up their public relations efforts. Groundswell PR will handle all media relations, brand communications and social media outreach. “Groundswell PR ...

    Posted March 4, 2013 in North America

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