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  1. 2nd annual Interbike Awards Gala announced for 2015

    Alonzo Bodden will host the awards for the second time.

    of the top female DJ's in the country, Tina T. Interbike team has partnered with Verde Brand ...

    Posted May 4, 2015 in North America

  2. Backbone Media takes on PR for The Feed

    or ride but when you look in the pantry there are no energy bars left," said Backbone Media PR ...

    Posted April 25, 2014 in North America

  3. OpEd: Caution, this cyclist stops for litter

    to PR a loop or am on a ride I don't want to interrupt. And there are days I know in advance ...

    Posted June 22, 2015 in Industry News

  4. Journalists sample e-bikes at beachside resort

    in Ranchos Palos Verdes, which sits on a peninsula south of Los Angeles that overlooks the Pacific. Show ...

    Posted February 14, 2013 in Industry News

  5. ERG! energy bars, developed by a cyclist, are going national

    industry PR firm, CFEprPlus, to represent the brand. The bars retail for $2.50. They come packaged ...

    Posted April 22, 2015 in New Products

  6. PressCamp Day 1: Brands look to grow the pie with affordable options, women’s models

    said PR manager Bill Rudell. "Dealers have been asking us to help them grow their business ...

    Posted June 24, 2015 in Product/Tech

  7. Bike industry eyes the outdoor market

    has hired an outdoor company, Verde PR & Consulting of Durango, Colorado, to help boost its image ...

    Posted August 2, 2012

  8. UnitedHealthcare team hires Thorpe Marketing for PR

    OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year. ...

    Posted February 18, 2014 in North America

  9. Ripper named SRAM's MTB PR coordinator in European markets

    Ripper (left) and Wollenhaupt.

    CHICAGO (BRAIN) — SRAM has appointed Frank Ripper as its  mountain bike PR coordinator for much of Europe. Ripper has been SRAM's MTB technical marketing coordinator for Europe for the last few days. His new position covers Germany, Austria, Switzerland,  United Kingdom ...

    Posted January 14, 2014 in International

  10. Interbike launches press event for e-bikes

    are interested. Hus has hired a PR firm in Beverly Hills to invite and draw in writers from endemic ...

    Posted December 17, 2012 in North America