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  1. UnitedHealthcare team hires Thorpe Marketing for PR

    OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year. ...

    Posted February 18, 2014 in North America

  2. Journalists sample e-bikes at beachside resort

    in Ranchos Palos Verdes, which sits on a peninsula south of Los Angeles that overlooks the Pacific. Show ...

    Posted February 14, 2013 in Industry News

  3. Ripper named SRAM's MTB PR coordinator in European markets

    Ripper (left) and Wollenhaupt.

    CHICAGO (BRAIN) — SRAM has appointed Frank Ripper as its  mountain bike PR coordinator for much of Europe. Ripper has been SRAM's MTB technical marketing coordinator for Europe for the last few days. His new position covers Germany, Austria, Switzerland,  United Kingdom ...

    Posted January 14, 2014 in International

  4. IBD Summit filled and sold out

    is an understatement," said Justin Gottlieb, communications and PR director for Interbike. "At this point we're ...

    Posted January 14, 2015 in North America

  5. Bike industry eyes the outdoor market

    has hired an outdoor company, Verde PR & Consulting of Durango, Colorado, to help boost its image ...

    Posted August 2, 2012

  6. Shimano ties un-used Dura-Ace lever button to wireless system

    Shimano 2015 PR_ST-9070 Remote -2.pdf.pdf ...

    Posted December 3, 2014 in Product/Tech

  7. Ergon USA hires outside PR firm

    WEST HOLLYWOOD, CA (BRAIN) — Ergon USA, distributor of Ergon International’s line of grips, saddles, packs, seatposts and pedals, has hired Uncommon Communications to handle its public and media relations efforts.  ...

    Posted November 19, 2013 in North America

  8. Interbike launches press event for e-bikes

    are interested. Hus has hired a PR firm in Beverly Hills to invite and draw in writers from endemic ...

    Posted December 17, 2012 in North America

  9. Shimano STEPS gets high marks from dealers, plus new gear from Abus, Capo and SRM

    5-inch ($99) and 9-inch ($129). “It rounds out the top-end line for us nicely,” said Joan Hanscom, PR ...

    Posted January 29, 2015 in North America

  10. BMC looks to True Communications for PR and marketing in US

    BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.  True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for the BMC and Stromer brands. True did ...

    Posted September 5, 2013 in North America

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