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  1. SRAM adds Alex Rafferty for European MTB public relations

    CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator. Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, ...

    Posted April 3, 2014 in International

  2. Gottlieb takes over PR at Interbike

    member for me during my tenure at ABG,” said Hus. “His PR background and training, along with his sales ...

    Posted May 14, 2012 in North America

  3. California retailer Steve Bowen dies on ride

    PALOS VERDES, CA (BRAIN) — Steve Bowen, owner of Palos Verdes Bicycle Center, died Sunday of natural causes while riding in Malibu with a friend, according to the store. The family has not announced plans for a memorial service. The store will remain closed until "new ownership ...

    Posted December 27, 2012 in Retail News

  4. Gregg Bagni: Ideas That Live in PR

    is the definition of a powerful "Idea That Lives In PR". It was so good and so original that every ...

    Posted April 27, 2012 in Opinion/Analysis

  5. SRAM replacement hydraulic brakes to be new designs

    of the proven features and technologies of the original,” said Michael Zellmann, SRAM’s road PR and media ...

    Posted January 10, 2014 in Industry News

  6. Shimano Europe hires new PR manager

    he worked in PR, events, social media and sports marketing for the past six years. “Sports has ...

    Posted January 4, 2012 in International

  7. Alex Strickland joins Adventure Cycling Association as assistant publications director

    MISSOULA, Mont. (BRAIN) — Industry PR pro and journalist Alex Strickland is joining the Adventure Cycling Association as assistant publications director, a new position at the organization. Strickland will focus on producing Adventure Cyclist magazine and help manage the flow of other projects ...

    Posted February 18, 2014 in North America

  8. Bike Roar adds US sales director, making Interbike debut

    WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director. In June t he company hired U.S. public relations and marketing firm Verde to represent it here. ...

    Posted September 13, 2013 in International

  9. Montgomery leaves Backcountry.com, starts consulting business

    started my own business, First Tracks PR & Marketing,” Montgomery told BRAIN. “I'm offering ...

    Posted January 30, 2014 in North America

  10. Suzette Ayotte joins NICA as development director

    BERKELEY, Calif. (BRAIN) – Industry marketing and PR veteran Suzette Ayotte has joined the National Interscholastic Cycling Association as development director. Ayotte was Fizik North America's marketing chief for 13 years and has consulted with several other well-known brands in the cycling ...

    Posted January 23, 2014 in North America

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