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  1. Uncommon Communications to represent Rolf Prima

    not only our PR effort, but the effectiveness of our overall marketing strategy as well as its successful ...

    Posted January 17, 2014 in North America

  2. SRAM promises new hydraulic brakes in late April

    A SRAM Red disc caliper

    said Michael Zellmann, SRAM's road PR and media manager. "But we are not sharing further ...

    Posted January 15, 2014 in Recalls

  3. Bike Roar adds US sales director, making Interbike debut

    WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director. In June t he company hired U.S. public relations and marketing firm Verde to represent it here. ...

    Posted September 13, 2013 in International

  4. Fries, Hanscom named to cyclocross hall of fame

    journalist; Hanscom also has been involved in event management and is currently PR and marketing manager ...

    Posted January 14, 2014 in North America

  5. SRAM to swap out recalled brakes at Cyclocross Nationals

    plus bikes,” said Michael Zellmann, SRAM’s road PR and media manager. Zellmann acknowledges ...

    Posted January 6, 2014 in North America

  6. Winter PressCamp wraps first edition

    Boardman’s new SLS endurance road platform

    PALOS VERDES, Calif. (BRAIN) — Highlights from our final day of visits with suppliers at Winter PressCamp. Look for additional coverage in the March 1 issue of Bicycle Retailer : Boardman Bikes U.K. bike brand Boardman entered the U.S. market just last year, but already big changes ...

    Posted January 31, 2014 in Product/Tech

  7. This … is Winter PressCamp

    Campagnolo's Daniel Large shows how to install a Campy power unit.

    PALOS VERDES, Calif. (BRAIN) — Industry chatter mixed with Hollywood dreams Wednesday as the inaugural winter edition of Lifeboat Events’ PressCamp event got under way sharing the grounds of swank Southern California resort Terranea with the celebrity hosts and aspiring ...

    Posted January 30, 2014 in North America

  8. PressCamp adds winter edition in Southern California

    PressCamp Winter 2014 is set for late January at Terranea Resort.

    2014 is scheduled for Jan. 28-31 at Terranea Resort in Rancho Palos Verdes, which also hosted ...

    Posted July 16, 2013 in North America

  9. New speakers, new videos, new venue for IBD Summit

    (to the new host hotel and conference space),” said Justin Gottlieb, Interbike’s PR ...

    Posted January 13, 2014 in North America

  10. Abus adds staff to North American office

    also worked on PR and marketing at companies such as AOL, G4 Productions and Gollin Harris. ...

    Posted August 19, 2013 in North America

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