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  1. UnitedHealthcare team hires Thorpe Marketing for PR

    OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year. ...

    Posted February 18, 2014 in North America

  2. New Interbike area to welcome first-time European brands

    Brands in Europe that are interested in participating should contact Germany-based Interbike sales and PR ...

    Posted May 22, 2015 in International

  3. Osprey Packs adds BonDurant, Metternick to marketing team

    to BonDurant. Before joining Osprey, Metternick was online sales manager at prAna and prior to that senior ...

    Posted May 19, 2015 in North America

  4. Aspekt Communications to represent Effetto Mariposa

    LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA. Known for its Caffelatex tire sealant and its Giustaforza torque wrenches, the Lugano-based ...

    Posted April 14, 2015 in International

  5. Ripper named SRAM's MTB PR coordinator in European markets

    Ripper (left) and Wollenhaupt.

    CHICAGO (BRAIN) — SRAM has appointed Frank Ripper as its  mountain bike PR coordinator for much of Europe. Ripper has been SRAM's MTB technical marketing coordinator for Europe for the last few days. His new position covers Germany, Austria, Switzerland,  United Kingdom ...

    Posted January 14, 2014 in International

  6. 2nd annual Interbike Awards Gala announced for 2015

    Alonzo Bodden will host the awards for the second time.

    of the top female DJ's in the country, Tina T. Interbike team has partnered with Verde Brand ...

    Posted May 4, 2015 in North America

  7. Ergon USA hires outside PR firm

    WEST HOLLYWOOD, CA (BRAIN) — Ergon USA, distributor of Ergon International’s line of grips, saddles, packs, seatposts and pedals, has hired Uncommon Communications to handle its public and media relations efforts.  ...

    Posted November 19, 2013 in North America

  8. ERG! energy bars, developed by a cyclist, are going national

    industry PR firm, CFEprPlus, to represent the brand. The bars retail for $2.50. They come packaged ...

    Posted April 22, 2015 in New Products

  9. OpEd: Caution, this cyclist stops for litter

    to PR a loop or am on a ride I don't want to interrupt. And there are days I know in advance ...

    Posted June 22, 2015 in Industry News

  10. BMC looks to True Communications for PR and marketing in US

    BOSTON, MA (BRAIN) — BMC Switzerland has hired True Communications to assist with public relations and marketing programs in the U.S., the companies announced this week.  True, based in Mill Valley, Calif., and founded by Mark Riedy, will handle all PR for the BMC and Stromer brands. True did ...

    Posted September 5, 2013 in North America

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