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  1. Gregg Bagni: Ideas That Live in PR

    is the definition of a powerful "Idea That Lives In PR". It was so good and so original that every ...

    Posted April 27, 2012 in Opinion/Analysis

  2. SRAM to swap out recalled brakes at Cyclocross Nationals

    plus bikes,” said Michael Zellmann, SRAM’s road PR and media manager. Zellmann acknowledges ...

    Posted January 6, 2014 in North America

  3. Verde Bikes Opening OC Warehouse

    HILLIARD, OH (BRAIN)—Verde Bikes is set to open a new West Coast warehouse in Orange County, California at the end of the month. Ohio’s Greenhouse BMX owns Verde Bikes along with Duo Brand and Cinema Wheel Company. “We have a lot of great customers out west, so having Verde Bikes available ...

    Posted June 3, 2010 in North America

  4. Winter PressCamp wraps first edition

    Boardman’s new SLS endurance road platform

    PALOS VERDES, Calif. (BRAIN) — Highlights from our final day of visits with suppliers at Winter PressCamp. Look for additional coverage in the March 1 issue of Bicycle Retailer : Boardman Bikes U.K. bike brand Boardman entered the U.S. market just last year, but already big changes ...

    Posted January 31, 2014 in Product/Tech

  5. Bike Roar adds US sales director, making Interbike debut

    WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director. In June t he company hired U.S. public relations and marketing firm Verde to represent it here. ...

    Posted September 13, 2013 in International

  6. This … is Winter PressCamp

    Campagnolo's Daniel Large shows how to install a Campy power unit.

    PALOS VERDES, Calif. (BRAIN) — Industry chatter mixed with Hollywood dreams Wednesday as the inaugural winter edition of Lifeboat Events’ PressCamp event got under way sharing the grounds of swank Southern California resort Terranea with the celebrity hosts and aspiring ...

    Posted January 30, 2014 in North America

  7. New speakers, new videos, new venue for IBD Summit

    (to the new host hotel and conference space),” said Justin Gottlieb, Interbike’s PR ...

    Posted January 13, 2014 in North America

  8. Shimano Europe hires new PR manager

    he worked in PR, events, social media and sports marketing for the past six years. “Sports has ...

    Posted January 4, 2012 in International

  9. Cafe Roubaix owner says Sinyard called, all is 'fine'

    generating an outpouring of support for Richter and giving Specialized a PR black eye.  On Monday, ...

    Posted December 11, 2013 in North America

  10. Mad Fiber files for bankruptcy

    and PR firm. Among the assets listed are $455,000 in machinery and equipment, $168,000 in inventory, ...

    Posted December 17, 2013 in North America

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