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  1. SRAM replacement hydraulic brakes to be new designs

    of the proven features and technologies of the original,” said Michael Zellmann, SRAM’s road PR and media ...

    Posted January 10, 2014 in Industry News

  2. Alex Strickland joins Adventure Cycling Association as assistant publications director

    MISSOULA, Mont. (BRAIN) — Industry PR pro and journalist Alex Strickland is joining the Adventure Cycling Association as assistant publications director, a new position at the organization. Strickland will focus on producing Adventure Cyclist magazine and help manage the flow of other projects ...

    Posted February 18, 2014 in North America

  3. Bike Roar adds US sales director, making Interbike debut

    WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director. In June t he company hired U.S. public relations and marketing firm Verde to represent it here. ...

    Posted September 13, 2013 in International

  4. Montgomery leaves Backcountry.com, starts consulting business

    started my own business, First Tracks PR & Marketing,” Montgomery told BRAIN. “I'm offering ...

    Posted January 30, 2014 in North America

  5. Suzette Ayotte joins NICA as development director

    BERKELEY, Calif. (BRAIN) – Industry marketing and PR veteran Suzette Ayotte has joined the National Interscholastic Cycling Association as development director. Ayotte was Fizik North America's marketing chief for 13 years and has consulted with several other well-known brands in the cycling ...

    Posted January 23, 2014 in North America

  6. Uncommon Communications to represent Rolf Prima

    not only our PR effort, but the effectiveness of our overall marketing strategy as well as its successful ...

    Posted January 17, 2014 in North America

  7. SRAM promises new hydraulic brakes in late April

    A SRAM Red disc caliper

    said Michael Zellmann, SRAM's road PR and media manager. "But we are not sharing further ...

    Posted January 15, 2014 in Recalls

  8. Fries, Hanscom named to cyclocross hall of fame

    journalist; Hanscom also has been involved in event management and is currently PR and marketing manager ...

    Posted January 14, 2014 in North America

  9. SRAM to swap out recalled brakes at Cyclocross Nationals

    plus bikes,” said Michael Zellmann, SRAM’s road PR and media manager. Zellmann acknowledges ...

    Posted January 6, 2014 in North America

  10. PressCamp adds winter edition in Southern California

    PressCamp Winter 2014 is set for late January at Terranea Resort.

    2014 is scheduled for Jan. 28-31 at Terranea Resort in Rancho Palos Verdes, which also hosted ...

    Posted July 16, 2013 in North America

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