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  1. SRAM replacement hydraulic brakes to be new designs

    of the proven features and technologies of the original,” said Michael Zellmann, SRAM’s road PR and media ...

    Posted January 10, 2014 in Industry News

  2. Casual adventure bikes, ‘obtainable’ tri models highlight Felt’s 2015 line

    Dave Koesel, Felt's senior product manager for road, with the Felt IA2

    the Dura-Ace spec’d F1PR ($4,999), and the 2015 endurance road Z Series — a line that will attract ...

    Posted July 22, 2014 in Product/Tech

  3. Bike Roar adds US sales director, making Interbike debut

    WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director. In June t he company hired U.S. public relations and marketing firm Verde to represent it here. ...

    Posted September 13, 2013 in International

  4. Chariot Carriers Chooses PR Agency

    relations make them a perfect fit with our culture.” As Chariot Carriers’ PR agency, Hill & ...

    Posted July 6, 2010 in North America

  5. Primal Wear Hires SOAR for PR

    SALT LAKE CITY, UT (BRAIN)—Primal Wear has hired SOAR Communications as its public relations agency of record. ...

    Posted June 23, 2010 in North America

  6. Alex Strickland joins Adventure Cycling Association as assistant publications director

    MISSOULA, Mont. (BRAIN) — Industry PR pro and journalist Alex Strickland is joining the Adventure Cycling Association as assistant publications director, a new position at the organization. Strickland will focus on producing Adventure Cyclist magazine and help manage the flow of other projects ...

    Posted February 18, 2014 in North America

  7. Ryders Eyewear Selects New PR Agency

    PR’s team, led by Gordon Wright, knows that. “Ryders is simply a core brand that makes outstanding ...

    Posted February 17, 2010 in North America

  8. Osprey Packs Hires New PR Agencies

    that fills a niche by supplementing traditional PR and marketing with new media strategies initiatives. ...

    Posted February 17, 2010 in North America

  9. PR Firm Launching Audit Program

    that could also be re-purposed to gain additional exposure. “Executing a solid PR program isn’t as simple ...

    Posted December 1, 2009 in North America

  10. Montgomery leaves Backcountry.com, starts consulting business

    started my own business, First Tracks PR & Marketing,” Montgomery told BRAIN. “I'm offering ...

    Posted January 30, 2014 in North America

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