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  1. WTB Introduces Sales for Trails Program

    orders placed by dealers to support trail crews, bike shops and local advocacy groups working to preserve ...

    Posted September 13, 2009 in North America

  2. Diamondback Takes New Advocacy Angle

    organization that has been willing to work with the mountain bike community to protect popular riding trails ...

    Posted November 18, 2010 in North America

  3. NPS streamlines process for trail expansion

    updated its regulations around bike access in its parks nationwide. The new rule streamlines the process of trail expansion. In a press release, the NPS said the rule gives park superintendents the authority ...

    Posted July 6, 2012 in North America

  4. 'Sales for Trails' Program a Success

    trail crews, bike shops and local advocacy groups working to preserve and expand trail systems. ...

    Posted December 13, 2009 in North America

  5. Bell to award $100k to gravity trail built by IMBA

    SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets is bringing back its trail grant program, Bell Built, in 2015, but unlike the two previous years where it selected three trails, this year the helmet company will provide a $100,000 grant to a single mountain bike project in the U.S. Since the Bell ...

    Posted January 14, 2015 in North America

  6. Ray Keener: What's a trail?

    Scary.

    bikes are fine on trails authorized for motorized use but not OK where motos are prohibited." ...

    Posted October 22, 2014 in Opinion/Analysis

  7. Three new brands join Buy Local Now

    BOULDER, CO (BRAIN) — Three new brands — Chamois Butt’r, Wilderness Trail Bikes and LegLube — have added SmartEtailing’s Buy Local Now referral feature to their websites. The announcement brings the count to 18 for brands participating in the Buy Local Now network. Thirteen additional ...

    Posted May 23, 2013 in North America

  8. Giro promotes two, adds one in marketing department

    Sports (then Easton-Bell Sports) in 2010, following work as marketing manager of Wilderness Trail Bikes and as an associate editor of Bike magazine. He served as Giro's brand manager of cycling helmets before focusing on Easton Cycling. He will now oversee marketing for all of Giro's categories including bike ...

    Posted November 3, 2014 in North America

  9. Yeti introduces its newest all-mountain trail bike, the SB6c

    The new SB6c.

    the SB5c trail bike and just one week after it introduced a new cross-country race model, Yeti rolled out a third new bike on the opening day of Eurobike. The SB6c full-carbon frame is built around 27.5-inch wheels, has 6 inches of front and rear travel and is designed with aggressive trail riding in mind. Like ...

    Posted August 27, 2014 in Product/Tech

  10. SRAM's new Rise 60 mountain bike wheels aimed at XC and trail riders

    CHICAGO (BRAIN) — SRAM"s new Rise 60 wheels feature a new hookless 21-mm carbon rim and new hub features. The Rise 60 wheels will be available in 27.5-inch (in January) and 29-inch sizes (in November). ...

    Posted August 21, 2014 in New Products

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