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  1. Cool, rain-sprinkled Demo a tonic for exhibitors, riders

    the shuttle near the top before descending back to OutDoor Demo on trails snaking down the mountain. ...

    Posted September 9, 2014 in North America

  2. Shimano targets trail/enduro riders with new shoe line and pack

    downhills, and allowing aggressive trail riders to push their limits even further." The new shoes ...

    Posted July 10, 2014 in Product/Tech

  3. Assos goes offroad with new Rally line of mountain bike clothes

    Assos' first mountain bike bibs, the T.Rally Short.

    bike line, baggy shorts were not really part of the plan. The company recently launched its Rally mountain bike line to the international media, hosting editors at its headquarters in Ticino ,  ...

    Posted September 3, 2014 in Product/Tech

  4. Focus USA hires e-bike manager for Kalkhoff, Focus brands

    Iris Bruschinski

    Bruschinski cited the growth of e-bike sales to commuters, especially in bigger cities. Kalkhoff and Focus ...

    Posted September 26, 2014 in North America

  5. WTB Has New Japanese Distributor

    MILL VALLEY, CA (BRAIN)—WTB (Wilderness Trail Bikes) has a new partnership with Japanese distributor Globeride. Globeride, distributes Corratec and Focus bike brands in over 300 high end bicycle dealers in Japan, according to a press release. Globeride also distributes Daiwa brand fishing tackle ...

    Posted February 1, 2011 in North America

  6. PeopleForBikes extends agreement with IMBA, will sponsor World Summit

    PeopleForBikes also is supporting IMBA's work to build new places to ride and is looking to better connect ...

    Posted July 28, 2014 in North America

  7. BRAIN works with PeopleForBikes to publish industry directory

    Jenn Dice, vice president of government relations at PeopleForBikes. "The Directory data is critical to PeopleForBikes' mission of creating a powerful and united voice for better bicycling. ...

    Posted September 28, 2014 in Industry News

  8. New BRAIN issue looks at electric mountain bikes

    suppliers are selling e-powered mountain bikes now, most major suppliers are selling them in Europe, ...

    Posted August 15, 2014 in North America

  9. Hugh Walton joins Currie sales team

    the product, the resources and the leadership to support retailers with the growing e-bike market, and I’m ...

    Posted September 19, 2014 in North America

  10. Bike Fixtation releases wall-mounted Public Toolbox

    MINNEAPOLIS (BRAIN) — Bike Fixtation is now selling a wall-mounted tool station for public use in bike storage rooms or repair stations. The Public Toolbox includes eight tools secured to the wall with 54-inch braided stainless steel cables. An optional strike plate protects walls ...

    Posted September 26, 2014 in New Products

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