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  1. Yeti introduces its newest all-mountain trail bike, the SB6c

    The new SB6c.

    the SB5c trail bike and just one week after it introduced a new cross-country race model, Yeti rolled out a third new bike on the opening day of Eurobike. The SB6c full-carbon frame is built around 27.5-inch wheels, has 6 inches of front and rear travel and is designed with aggressive trail riding in mind. Like ...

    Posted August 27, 2014 in Product/Tech

  2. Liv launches largest ambassador program in brand's history

    of getting more women on bikes." Liv ambassadors serve for one year and are incentivized by discounts ...

    Posted February 8, 2016 in North America

  3. Kitsbow expands into road apparel

    of what we like about being on the bike — adventure, fun, going out and getting lost or finding a new path ...

    Posted February 9, 2016 in New Products

  4. Reynolds wheel demo program includes store sales rebate

    potential buyers a chance to put Reynolds wheels on their own bike to feel the superior ride quality of our ...

    Posted February 9, 2016 in North America

  5. MassBike relocates to co-working space

    to the zone defense," said MassBike's executive director, Richard Fries.   ...

    Posted January 25, 2016 in North America

  6. SRAM's new Rise 60 mountain bike wheels aimed at XC and trail riders

    CHICAGO (BRAIN) — SRAM"s new Rise 60 wheels feature a new hookless 21-mm carbon rim and new hub features. The Rise 60 wheels will be available in 27.5-inch (in January) and 29-inch sizes (in November). ...

    Posted August 21, 2014 in New Products

  7. Seeking Independent Sales Representatives

    Fly Racing, one of the fastest growing Mountain Bike and Bmx gear brands for helmets, apparel, footwear, and protection; and distributor of multiple brands like Raceface, TIME, Maxxis, Niterider, Pedros, SDG, Schwalbe, HOPE, Maxima, KMC, ODI, Kryptonite and many more is seeking motivated ...

    Posted February 8, 2016

  8. E-Thirteen sponsors downhill star Aaron Gwin and YT Mob team

    PETALUMA, Calif. (BRAIN) — E-Thirteen is now sponsoring American pro downhill racer Aaron Gwin and the YT Mob team, which is title-sponsored by YT Industries, a Germany-based consumer-direct bike brand. The team also includes young Spanish star  Angel Suarez. The team is expected ...

    Posted February 8, 2016 in International

  9. Manager/Fitter Needed for High Service Shop in Memphis, TN

    Manager/Fitter needed for high end bike shop. Customer Service experience is a must. Minimum 5yrs retail experience necessary. Salary+Insurance+401K+paid vacation. Must be able to have fun AND work hard. Must be a beer drinker. Classified Category:  Positions Available ...

    Posted February 6, 2016

  10. Bell to award $100k to gravity trail built by IMBA

    SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets is bringing back its trail grant program, Bell Built, in 2015, but unlike the two previous years where it selected three trails, this year the helmet company will provide a $100,000 grant to a single mountain bike project in the U.S. Since the Bell ...

    Posted January 14, 2015 in North America