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  1. Amer Sports to open branded store in Finland

    HELSINKI, Finland (BRAIN) — Mavic parent Amer Sports is set to open a store at its Helsinki headquarters building on Friday, selling a broad selection of sports and lifestyle products from its portfolio of brands. "We want to offer consumers, sports people and athletes ...

    Posted August 25, 2014 in International

  2. Trek match program raises $50k for World Bicycle Relief, continues through July 31

    WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month. The Wisconsin bike company agreed to match the first $50,000 in donations to the organization in July. WBF reckons the program will pay for 700 bikes to help African ...

    Posted July 22, 2014 in North America

  3. Trident Sports to distribute Deity Components in Canada

    of the Trident Sports bike division. “We are very excited to grow the Deity brand and show everyone what they are all about.”  Trident Sports is also the exclusive Canadian distributor for such brands ...

    Posted August 25, 2014 in North America

  4. August 1, 2014

    Retailer & Industry News includes our annual stats package and a look at how advocates interpret those ...

    Posted August 6, 2014

  5. Armor All enters bike market with Cycle Force Group

    starting 2015. Cycle Force Group, run by industry veterans Nyle Nims and Sue Cunningham, is an importer of bicycles, parts and accessories and serves IBDs, sporting goods retailers, e-commerce customers, premium ...

    Posted September 4, 2014 in Product/Tech

  6. The Sufferfest becomes first major sponsor of UCI Women's World Cup

    is the first major sponsor of the UCI's Women Road World Cup series. The partnership will see ...

    Posted April 2, 2014 in International

  7. Xtracycle brings cargo bikes to the outdoor industry

    Ross Evans and his dad Art.

    "I think the world is waking up to that," he said. But, he admits, it's difficult ...

    Posted August 7, 2014 in North America

  8. Reynolds promotes Erwin, hires Barrett in sales

    as an outside sales representative for Reynolds and as a factory representative for other industry brands. Most ...

    Posted September 17, 2014 in Industry News

  9. Q&A: Charlie Kelly, early mountain biking's oracle, tells his own story

    MTB pioneer’s book recounts sport’s formative years. LAS VEGAS (BRAIN) —  Best known for chronicling the early days of mountain biking as publisher of the sport’s first periodical, Charlie Kelly is legitimately one of the handful of Founding Fathers of the sport, along with his ...

    Posted September 11, 2014 in Product/Tech

  10. USADA’s Tygart: Cycling makes progress in fight against doping

    Travis Tygart

    this culture that not only permeates sports but that every other institution in this country and around ...

    Posted January 28, 2014 in Industry News

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