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  1. American Classic hires Rico Sports Group for OEM sales

    MISSION VIEJO, Calif. (BRAIN) — American Classic has hired Rico Sports Group Inc. for North American OEM sales. "Jason Rico brings valued industry experience and perspective to American Classic. He will play an essential role in amplifying our new well priced OEM line," said Bill Shook, ...

    Posted May 17, 2016 in North America

  2. Wholesale bikes sales down 6 percent through May; inventory up 19 percent

    percent, while sales of 29er full-suspension bikes were down 22 percent. In the road bike world, the largest subcategories — performance men's bikes and sport men's bikes — were each down, by 2.1 ...

    Posted June 20, 2016 in Studies/Reports

  3. Lezyne hires Jim Holleman

    the brand. We're excited to have him on board." In addition to his career in the sports industry, Holleman has been an avid cyclist for over 30 years.  ...

    Posted June 24, 2016 in North America

  4. Kryptonite adds Fitzgerald to North American sales team

    Most recently, Fitzgerald worked for Wilson Sporting Goods, where he managed key accounts across multiple divisions including team sports, racquet sports and golf. In addition to Wilson Sporting Goods ...

    Posted May 13, 2016 in North America

  5. Borealis Fat Bikes partners with K9 Outdoor Sports for Canadian sales

    Canadian dealers can order from K9 Outdoor Sports or direct from Borealis at  info@borealisbikes.ca ...

    Posted May 16, 2016 in North America

  6. VH1 recruiting 150 bicycling twins for Good Morning America promotion

    NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes. The tandem twin parade ...

    Posted July 2, 2015 in North America

  7. Report: Universal Sports channel to shut down

    Universal's parent company, told Univeral Sports employees about the shut down this week, and notified ...

    Posted October 22, 2015 in North America

  8. Nuun to provide hydration support and education at REI women's events

    including the Ironman Triathlon World Championships and the Boston Marathon. "Through the REI ...

    Posted June 16, 2016 in North America

  9. Boulder Cycle Sport turns one location into an outlet store; moves Pro Peloton to new location

    The new Pro Peloton showroom.

    of Boulder Cycle Sport and Pro Peloton. They have re-branded one of their BCS locations as Boulder Cycle Sport Outlet, where it will offer discounted products. And it is moving Pro Peloton — a long-standing pro road shop that BCS bought in 2014 — to a new location. Boulder Cycle Sport's original ...

    Posted May 5, 2016 in Retail News

  10. NBC Sports Group renews TV and streaming rights for Tour of California through 2019

    on NBC, NBCSN and NBC Sports Live Extra through 2019. Under the terms of the extension, which begins with the 2017 event, NBC Sports Group retains domestic media rights on all platforms and will annually provide ...

    Posted May 13, 2016 in North America

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