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  1. ASI's Oval Concepts renews wheel technology agreement with TruVelo Design

    The 724 rear wheel has a 2:1 spoke lacing pattern.

    PHILADELPHIA (BRAIN) — ASI's Oval Concepts component brand is renewing its licensing agreement with TruVelo Design for wheel technology. Oval Concepts debuted TruVelo's technology on wheels that were included on 2014 model year bikes from ASI's Fuji and Kestrel ...

    Posted June 26, 2014 in Product/Tech

  2. Social media explosion over Specialized's Roubaix lawsuit

    purchased the Fuji and Roubaix (and many other) trademarks from the Japanese owners of the Fuji brand when ASI was formed to purchase the company in 1998.  Fuji uses the Roubaix mark worldwide and has since ...

    Posted December 9, 2013 in North America

  3. ASI takes customers and reps to China for sales meeting

    PHILADELPHIA (BRAIN) — Advanced Sports International, the parent company of Fuji, SE, Kestrel, Breezer, and Oval Concepts,  is taking more than 100 of its distributors and U.S. sales representatives to China for its 2014 International Sales Meeting beginning Monday. The meeting will take ...

    Posted June 12, 2014 in International

  4. Catalyst Communication to expand BikeLife Cities

    BikeLife Cities also received support from the industry, including PeopleForBikes, SRAM, Giant, Fuji, Polar ...

    Posted September 11, 2014 in North America

  5. BikeStreet USA management begins liquidation

    A BikeStreet location in Stuart, Florida.

    Fuji/SE bikes, Schwinn, Cervélo, Haro, Pinarello, Sun and GT. The retailer also carried many component ...

    Posted October 9, 2014 in Retail News

  6. Dealer Tour: Austin retailers seek niches in increasingly saturated market

    The Dealer Tour group rode through downtown and university neighborhoods on Day 2.

    brands like Fuji and Linus. ...

    Posted October 22, 2014 in Retail News

  7. Giant's JT Thompson calls out competitors for non-IBD sales

    with EMS; only excess inventory remains in those stores. ·      Fuji has not authorized Amazon ...

    Posted October 6, 2014 in North America

  8. Bike Companies Partnering with Campuses

    on campus. Students can also buy Fuji bikes at a discount and receive a free helmet, and lock lights from ...

    Posted October 20, 2008 in North America

  9. Sport Chalet to be acquired by the owner of EMS and Bob's Stores

    Electra, Diamondback, KHS, Pure Fix and Advance Sports International's Fuji and SE Bikes. The stores ...

    Posted July 2, 2014 in Retail News

  10. Endurance House opens fifth store in Georgia

    walking and swimming, including bikes from Fuji, Kestrel, Orbea and others. Endurance House Alpharetta ...

    Posted May 15, 2014 in Retail News

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