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  1. Cafe Roubaix owner says Sinyard called, all is 'fine'

    Fuji Bikes, told BRAIN that it controlled the Roubaix trademark, which it licenses to Specialized. ...

    Posted December 11, 2013 in North America

  2. Sports Chalet reports strong Black Friday and Cyber Monday sales

    including Haro, Electra, Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s ...

    Posted December 11, 2013 in Retail News

  3. Bike design competition ends; prototypes unveiled

    The San Francisco bike has a cable lock inside the seat tube.

    will have the opportunity to vote online . The winning design will be produced by Fuji Bikes ...

    Posted July 28, 2014 in Product/Tech

  4. Sport Chalet teams up with First Bankcard to launch new credit card program

    Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. The company’s stores also provide bicycle ...

    Posted November 25, 2013 in Retail News

  5. Sport Chalet bucks soft holiday sales to post Q3 profit

    Advance Sports International’s Fuji  and SE Bikes. The company’s stores also provide bicycle service ...

    Posted February 3, 2014 in Retail News

  6. Courting China

    in China in 2011. The goal: 30 to 50 percent growth this year. Fuji 2012: 10 Fuji-owned concept ...

    Posted May 7, 2012 in International

  7. BRAIN Dealer Tour: Salt Lake's big families and big shops

    We rode Fuji Sportif road bikes courtesy of tour sponsor ASI. ...

    Posted May 20, 2014 in Retail News

  8. Cafe Roubaix blowup, Serotta saga dominate BRAIN traffic in 2013

    that it was trying to enforce. Instead, Fuji Bikes owner ASI owns the mark and licenses it to Specialized, ...

    Posted December 29, 2013 in Industry News

  9. BRAIN selects cities for 2014 Dealer Tours

    of Fuji, SE Bikes, Kestrel, Breezer, Terry and Oval Concepts, returns as title sponsor of the BRAIN Dealer ...

    Posted October 3, 2013 in Retail News

  10. Sport Chalet brings on Cappello Capital as exclusive financial advisor

    brands including Haro, Electra, Diamondback, KHS, Pure Fix and ASI’s Fuji and SE Bikes. ...

    Posted September 23, 2013 in Retail News

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