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Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

May 2, 2016

MOAB, Utah (BRAIN) — Poison Spider Bicycles, a longtime Moab retailer with a national following, is suing Tap Manufacturing, which markets various clothes and collectibles under the Poison Spyder Customs brand.

Posted in Retail News
May 2, 2016

SANTA CRUZ, Calif. (BRAIN) — Sean Madsen, who has performed thousands of bike fits on world-class athletes using the most cutting-edge equipment available, has formed a new company with the aim of teaching bike shop employees how to do fits on everyday riders, using whatever equipment is available.

Posted in Retail News
Bike Fitting Solutions offers to train retailers on bike fit at their stores or in Santa Cruz.
April 8, 2016

SEATTLE (BRAIN) — With help from neighbors, the city and the bike industry — including a chastened Specialized Bicycle — G&O Family Cyclery is coming back with a new, temporary location a month after a gas-line explosion nearly destroyed its shop.

Posted in Retail News
March 21, 2016

WEST NEWBURY, Mass. (BRAIN) — Steve Pucci, a well-known face in New England bike shops and at road races for decades, is retiring from a career that has included owning a retail store, co-owning a distributor, and serving as a sales rep and sales director.

Posted in North America
March 3, 2016

TAIPEI, Taiwan (BRAIN) — The venerable aftermarket wheel brand American Classic is looking for growth through an original equipment program it has launched.

Posted in International
March 1, 2016
Burke speaking at Velo-city Global in Taipei on Monday.

TAIPEI, Taiwan (BRAIN) — As he has done before, Trek's president, John Burke, has challenged the bike industry to support advocacy.

Posted in International
March 1, 2016

TAIPEI, Taiwan (BRAIN) — Advanced Sports' Fuji brand updated its Gran Fondo line of comfort/performance road bikes with a new frame material technology that damps vibrations.

Posted in New Products
February 25, 2016
Specialized's sale goes live on Tuesday.

LONGMONT, Colo. (BRAIN) — Three of the largest U.S. bike brands are offering deep discounts on bikes next month, possibly a response to high supplier inventory levels coming out of the winter, although all three brands say their inventory levels are just fine.

Posted in Retail News
Giant and Trek say Specialized's high inventory is driving the discounts, but Specialized says it's business as usual.
January 29, 2016
This frame jig is among the equipment to be auctioned.

Editor's note, Jan. 29, 2016: The Guru auction is tentatively scheduled for Feb. 9. The auction will be conducted by Auctioneer Continental in Montreal.

Posted in North America
UPDATED with information on the tentative Feb. 9 auction.
November 4, 2015

SCOTTS VALLEY, Calif. (BRAIN) — Marzocchi is unlikely to contribute much to Fox Factory’s bottom line for at least a year, Fox executives warned investors Wednesday, saying it will take some time and money to resurrect the Italy-based brand, which is currently dormant.

Posted in North America
Company plans to move the brand to Taiwan, will continue some legacy products as it adds new models.

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