Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

December 23, 2019

BOULDER, Colo. (BRAIN) — The Pro's Closet, which sells used bike gear online, has raised another $4.5 million through two securities offerings disclosed in Securities and Exchange Commission filings made Friday.

Posted in Industry News
December 18, 2019
An image from SRAM's patent.

WASHINGTON (BRAIN) — A federal appeals court has given Fox a small victory in its long running chainring patent legal battle with SRAM, but the case appears still far from over.

Posted in Industry News
December 16, 2019

ASHEVILLE, N.C. (BRAIN) — More details are emerging about The Big Gear Show, a trade and consumer show planned for next July in Salt Lake City.

Posted in Industry News
December 13, 2019

WASHINGTON (BRAIN) — The bike industry got good news on tariffs on Friday from two directions.

Posted in International
December 6, 2019
Some view powersport dealers as a gateway to the transportation market.

KISSIMMEE, Fla. (BRAIN) — Several e-bike brands are looking to powersport dealers as retail outlets, especially for electric mountain bikes, which are becoming a hit with off-road motorcycle racers.

Posted in Retail News
December 2, 2019

ALEXANDRIA, Va. (BRAIN) — A U.S. Patent and Trademark Office board will continue to review a petition by members of the Ross family to regain ownership of the Ross Bicycles trademark, which the family members claim has been abandoned by its current registrant.

Posted in Industry News
December 1, 2019
Incubator with ties to Specialized now owns Today's Plan.

MORGAN HILL, Calif. (BRAIN) — Smack at the intersection of the bike industry and Silicon Valley, Zone 5 is a startup incubator with technology allowing developers to quickly bring cycling apps to market.

Posted in Industry News
November 14, 2019
Rad Power is promoting discounts, but not because of any tariff news.

BOULDER, Colo. (BRAIN) — While negotiations are continuing and things can change quickly in the Age of Trump, as of Thursday morning the U.S.-China trade war continues and there is no agreement to roll back tariffs on e-bikes, contrary to some optimistic reports elsewhere.

Posted in Opinion/Analysis
November 11, 2019
The CatEye Velo7 bike computer.

WASHINGTON (BRAIN) — The Trump administration has granted a tariff exclusion to importers of some bike computers from China thanks to a request from CatEye America. However it denied a California nonprofit organization's request for an exclusion for China-made kids bikes. 

Posted in Industry News
November 7, 2019
Randy Ross in a Randy Ross Stepper bike video.

MIAMI (BRAIN) — Two members of the Ross family, whose last name was emblazoned on millions of bikes in the last century, want to bring the brand back to the market. One big problem? The family gave up the trademark in a bankruptcy court more than 30 years ago.

Posted in Industry News

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