Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

December 3, 2018
ASE said the sales don't mean all stores will close.

DURHAM, N.C. (BRAIN) — The company hired last month to run liquidation sales at 40 Performance Bicycle stores has expanded those sales to the chain's 62 remaining stores.

Performance's parent company, Advanced Sports Enterprises, filed a petition for Chapter 11 bankruptcy protection on Nov. 16.

Posted in Retail News
December 2, 2018

BUENOS AIRES, Argentina (BRAIN) — President Donald Trump and Chinese President Xi Jinping agreed to a truce in the ongoing trade war this weekend. Trump agreed to delay implementing a 25 percent tariff on Chinese goods — including at least $1 billion in bike-related products — that had been set to take effect Jan. 1.

Posted in Industry News
November 27, 2018

LONGMONT, Colo. (BRAIN) — You may have noticed a new section at the top of our homepage: "For the Record." Here's what it's all about.

Posted in Industry News
November 16, 2018
Store closings expected. CEO says ASI brands, including Fuji, SE, Kestrel and Breezer, "will survive."

CHAPEL HILL, N.C. (BRAIN) — Advanced Sport Enterprises, the 2-year-old company that is parent to the Performance Bicycle retail chain, Bike Nashbar and distributor ASI, filed for Chapter 11 bankruptcy protection Friday morning.

Posted in Industry News
November 12, 2018
Cambodia is the third largest supplier to the U.S., but growing fast.

TAIPEI, Taiwan (BRAIN) — Cambodia, already the biggest bicycle supplier to the EU, is making up ground in the U.S. market as well due to the recent tariffs imposed by the Trump administration.

Posted in Industry News
November 8, 2018
PeopleForBikes Foundation and Coalition revenues in recent years.

BOULDER, Colo. (BRAIN) — If ever the industry's nonprofits were in the spotlight, it was in 2018.

Posted in Industry News
October 31, 2018
The company also announced record sales and plans to move its bike distribution, sales and service to Reno, Nevada.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory announced Wednesday that it plans to relocate its corporate headquarters from California to it existing offices in Georgia by the end of this year.

Posted in Industry News
October 29, 2018

WASHINGTON (BRAIN) — Kent International and Detroit Bikes have withdrawn a petition to the U.S. International Trade Commission that sought protection from complete bike imports in the form of new tariffs of up to 50 percent.

Posted in Industry News
October 22, 2018
The Section 201 duties would apply to imports from all countries, and are intended to encourage U.S. bike assembly.

WASHINGTON (BRAIN) — Two domestic bike assemblers are asking the International Trade Commission to look into imposing tariffs of up to 50 percent on imported bikes.

Posted in Industry News
October 22, 2018

EXETER, United Kingdom (BRAIN) — Kirk Pacenti, the founder of Pacenti Cycle Design, is stepping away from his namesake company as Luke Humphreys, who invested in the

Posted in Industry News

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