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Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

December 9, 2013

BOULDER, CO (BRAIN) — Specialized Bicycle overstepped its bounds when it registered the Roubaix trademark in Canada and then tried to prevent a Calgary retailer from using the name, Advanced Sports International’s CEO told BRAIN on Monday.

Posted in North America
The trademark owner says Specialized's enforcement of the trademark was out of line
December 9, 2013

COCHRANE, Alberta (BRAIN) — A Canadian retailer says Specialized Bicycle is suing him over his use of the name Roubaix, which Specialized has trademarked in Canada.

Posted in North America
October 29, 2013

SEATTLE, WA (BRAIN) — At last Wednesday’s cyclocross practice at Marymoor Velodrome, a handful of riders — including some BRAIN staffers and a few industry insider types — got the chance to try a new suspension seatpost on the facility’s somewhat bumpy grass surface.

Posted in Product/Tech
October 18, 2013
The base of Lefthand Canyon Drive on Friday.

BOULDER, CO (BRAIN) — Colorado cyclists are coming together Saturday to raise money for a small mountain town left isolated and heavily damaged by last month's floods.

Posted in North America
October 17, 2013

ASHEVILLE, NC (BRAIN) — The bike industry likely will never tally all the delays and extra costs that resulted from the federal government shutdown that ended Thursday.

Posted in North America
October 7, 2013

MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.

Posted in North America
October 1, 2013
The 2012 Outerbike expo. Photo: Whit Richardson

MOAB, UT (BRAIN) — It's likely that few folks have accused Ashley Korenblat of thinking small. 

Posted in North America
Utah demo event opens Friday
September 27, 2013
Grand Sport Race

LAS VEGAS, NV (BRAIN) — Continental had two new road tires to show here at last week's Interbike show that were a direct result of the German company's wholly owned factory in China.

Posted in Industry News
September 26, 2013

HEMPSTEAD, NY (BRAIN) — Long Island distributor Security Bicycle Accessories will continue to sell Shimano components to small bike builders through 2014, following Shimano's revamp of its U.S. distribution strategy.

Posted in North America
September 19, 2013
Serotta at Interbike Wednesday.

LAS VEGAS, NV (BRAIN) — Ben Serotta finds himself at this Interbike without a place to call home. The industry veteran, who was fired this summer from the company he founded 41 years ago, had new business cards printed two days ago. 

Posted in North America

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