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Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Col., and is an enthusiastic (if slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

August 27, 2013
These shorts are not inside out.

ARGENBÜHL, Germany (BRAIN) — A frequent sight at the Eurobike Demo Day the last few years has been the dozens of cyclists wearing bright-colored, stretchy jerseys with shorts that appear to be on inside-out.

Posted in Product/Tech
August 27, 2013
The Open frame in black. The white is identical, except ... it's white.

ARGENBÜHL, Germany (BRAIN) — When is a new bike color news?

Posted in Product/Tech
July 31, 2013
Ben Serotta

SARATOGA SPRINGS, NY (BRAIN) — As the Serotta bicycle company fulfills final orders and prepares to shut down bike production here, founder Ben Serotta said he intends to continue making bikes, under his name or another.

Posted in North America
July 31, 2013

SARATOGA SPRINGS, NY (BRAIN) — Serotta has laid off 40 percent of its workforce and is planning to shut down production in the next two weeks, CEO Bill Watkins told BRAIN on Wednesday.

Posted in North America
CEO says "funds never came" after merger with Blue and Mad Fiber
June 13, 2013

BLACK FOREST, CO (BRAIN) — Three wildfires along Colorado's Front Range so far appear to have had no direct effect on the bicycle industry or retailers, although — in a repeat of

Posted in North America
May 31, 2013

BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.

Posted in North America
May 21, 2013

BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail. 

Posted in Industry News
From the May 1 issue of BRAIN
May 9, 2013

CHICAGO, IL (BRAIN) — Al Fritz, one of the legends of the U.S. bicycle industry, died Tuesday in Chicago at 88.

Posted in North America
UPDATED
May 2, 2013
Cyclingyong.com was one of the sites seized. Source: Specialized

HOUSTON, TX (BRAIN) — Federal officials have seized 10 web domains that were allegedly selling counterfeit products including Specialized bikes, clothing and shoes. Officials said other bike vendors including SRAM, Cervelo and Pinarello assisted in their investigation.

Posted in North America
UPDATED
April 25, 2013
From the April 1 issue of BRAIN

Power training gets simpler and more affordable. Will dealers capture new business?

Posted in Product/Tech

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