Stephen Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Stephen Frothingham

September 20, 2016
VeloNews' Kristen Legan tackles a climb on the Beehive Ride. Photo: Meg McMahon

LAS VEGAS (BRAIN) — Clement Cycling, Eddy Merckx and other brands joined forces to host cycling journalists on a three-day, 200-mile gravel ride ahead of this year's show.

Posted in North America
September 14, 2016
The BWYR logo.

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association is hoping to encourage web shoppers to visit their local bike shops with a new program called "Buy Where You Ride."

Posted in Retail News
September 14, 2016

AUSTIN, Texas (BRAIN) — BSX, which launched a cuff that measured blood lactate and oxygenation levels two years ago, is now crowd-funding a product with potentially a much larger market: a fitness wrist band that monitors hydration levels in real time, alerting athletes and others when it's time to drink up.

Posted in Product/Tech
September 9, 2016

COLORADO SPRINGS, Colo.—The National Bicycle Dealers Association has agreed to buy the Barnett Bicycle Institute — the 30-year-old professional mechanics school — from its founder, John Barnett.

Posted in Retail News
August 1, 2016

RANCHO DOMINGUEZ, Calif. (BRAIN) — PricePoint.com, one of the largest e-commerce sites in the bike world, has shut down. Founder and owner Donovan Ivan told BRAIN on Friday that he has been planning the closure for almost a year after deciding he'd rather pursue other business ventures.

Posted in Retail News
July 26, 2016

DURANGO, Colo. (BRAIN) — Greg Herbold is retiring from work with SRAM and RockShox after 25 years with the brands as a racer, product developer and ambassador.

Posted in North America
June 20, 2016

LONGMONT, Colo. (BRAIN) — A recent spate of layoffs across the U.S. bike industry point to a challenging market and an industry reinventing itself.

Posted in Opinion/Analysis
Soft market and mergers contribute to industry layoffs, but companies continue to invest in e-commerce.
June 20, 2016

BOULDER, Colo. (BRAIN) — SmartEtailing, which recently merged with Harvest Retail Marketing, has laid off three workers at its Boulder headquarters, company president Ryan Atkinson told BRAIN on Monday.

Posted in North America
June 20, 2016

BOULDER, Colo. (BRAIN) — Wholesale bike sales were down 5.7 percent in 2016 through May, according to the most recent report from the Bicycle Product Suppliers Association. The trend was not promising, either, as sales in May were down 8.4 percent from a year earlier.

Posted in Studies/Reports
June 17, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant USA is laying off ten employees and consolidating some departments at its headquarters as it adjusts to soft market conditions. General manager JT Thompson told employees and outside sales reps about the layoffs in a company-wide meeting Friday.

Posted in North America

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