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Studies/Reports

DENVER (BRAIN) — The 2014 USA Pro Challenge stage in August brought $130 million in spending to its home state of Colorado, according to a study by sports research firm Sponsorship Science. The USA Pro Challenge commissioned the study.

Tagged Racing & Sponsorship / Events

BOULDER, Colo. (BRAIN) — Executives for PeopleForBikes have selected a researcher to survey U.S. rider participation including breakdowns of rides and rider types.

The survey is near completion and will be programmed and in the field by Aug. 25. A final report is slated for completion in October.

Tagged Advocacy/Non-profits

BOULDER, Colo. (BRAIN) — Merchandise sales at IBDs fell 5 percent in June over the same period in 2013 to total $373 million, according to Leisure Trends Group's latestRetailTrak IBD sales summary. And although unit sales fell 8 percent, average retail-selling prices rose 4 percent over June 2013.

BOULDER, Colo. (BRAIN) — Sales of outdoor products picked up steam last month as outdoor footwear, apparel and hardgoods sales increased 6.8 percent to $1.18 billion in the five-week fiscal month of June, according to a report released by the Outdoor Industry Association.

ALLENTOWN, Pa. (BRAIN) — Industry consultant group Gluskin Townley is making a bike brand marketshare report available at a significant discount this summer.

BOULDER, Colo. (BRAIN) — The NPD Group in September will begin reporting integrated data from its purchase of Leisure Trends Group as the combined company takes a more product category-focused approach to reporting retail sales than the industry-focused approach historically practiced by Leisure Trends.

ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."

The panel will help researchers understand upper-end roadies.

BOULDER, Colo. (BRAIN) — IBDs saw growth in merchandise dollars, units and average retail-selling price in April compared with the same month last year.

BOULDER, Colo. (BRAIN) — A new Portland State University  research study released Monday examines recently installed protected bike lanes (also called Green Lanes) in five of the six founding PeopleForBikes Green Lane Project cities.

Tagged Advocacy/Non-profits / Green Lane Project

NEW YORK — A new study of retail consumer behavior finds the line is blurring between online and brick-and-mortar shopping and that "digital interactions" (including in-store smartphone research and at-home online research) influence 36 cents of every dollar spent in the retail store — and 50 cents of every dollar s

The standard system was inaccurate for counting groups of riders.

BOULDER, Colo. (BRAIN) — Boulder County, Colo., has tweeked its vehicle traffic counters — the black tubes across traffic lanes seen across the country — to make them better able to distinguish bicycle traffic from other vehicles.

WASHINGTON (BRAIN) — Commuters are slowly but steadily switching to walking or biking to get to work, and the more people who walk or bike, the safer they all are.

Tagged Advocacy/Non-profits

ALLENTOWN, Pa (BRAIN) – The IBD industry has been fretting for years about why many consumers are choosing to buy bikes online.

Unit sales and dollars down for the month.

BOULDER, Colo. (BRAIN) — IBDs continued to feel the impact of unpredictable and unseasonable weather in many regions of the country in February, with merchandise sales falling in both units and dollars.

ALLENTOWN, Penn. (BRAIN) – The used bike market is a $2.4 billion business in the U.S., with 7.5 million owners, according to a new study by Gluskin Townley Group, LLC.

Numbers show U.S. market is selling fewer — but more expensive — bikes into a shrinking market.

ALLENTOWN, PA (BRAIN) – Last year was a "turbulent" one in the U.S. bike market, according to The Gluskin Townley Group, a firm that studies such things and has produced an annual report for the industry for the last 14 years.

IBD sales dip 2 percent in December, contributing to a 3 percent yearly decline.

BOULDER, Colo. (BRAIN) — Total IBD merchandise sales fell 2 percent in December, according to Leisure Trends Group’s RetailTrak IBD sales summary. That contributed to a 3 percent decline in total merchandise sales in bike shops for the full year, compared with 2012.

BOULDER, CO (BRAIN) — IBD merchandise sales gained 3 percent in October over the same period in 2012, hitting $175 million according to Leisure Trends Group’s RetailTrak IBD sales summary.

BOULDER, CO (BRAIN)—According to Leisure Trends’ annual holiday survey, many consumers planned to shop early to avoid the traditional shopping rush in November and December this season.

WASHINGTON D.C. (BRAIN)—The number of cyclists killed while riding in traffic in 2012 jumped 6.5 percent, the National Highway Traffic Safety Administration reports in its latest finding released last week. The NHTSA said 726 cyclists died last year compared with 682 in 2011. 

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