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Studies/Reports

Posted April 7, 2010

FARMINGTON HILLS, MI (BRAIN)—Retailers who are actively involved in marketing their products and/or services using Facebook may have a distinct advantage over their competitors, according to the latest Morpace Omnibus study.

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Posted March 28, 2010

BOULDER, CO (BRAIN)—Core Outdoor retail sales surged 27 percent this past February.

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Posted March 1, 2010

BOULDER, CO (BRAIN)—The Bicycle Leadership Conference's six-week original consumer survey received more than 2,300 responses.

“Some of the write-in answers were quite heated,” said Bikes Belong’s Kate Scheider, who conducted the survey. “People who ride a lot clearly feel invested in our industry.”

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Posted January 31, 2010

BRUSSELS, Belgium (BRAIN)—A newly published economic study compiles hard data on the state of the bicycle industry in Europe for the first time.

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Posted January 28, 2010

WASHINGTON, D.C. (BRAIN)—A new report by the Alliance for Biking & Walking shows that lack of investment in biking and walking could be contributing to higher traffic fatalities and chronic disease rates in the U.S.

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Posted January 13, 2010

PORTLAND, OR (BRAIN)—This Pacific Northwest city has been a national leader in getting more people on bikes more often, but a recent study concludes that some cyclists parked their bikes in 2009.

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Posted December 21, 2009

BOULDER, CO (BRAIN)—A Leisure Trends study of cycling retail POS data shows sales of bicycles dropped slightly from September to October, while revenue from apparel, helmets and shoes increased marginally.

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Posted December 3, 2009

BOULDER, CO (BRAIN)—A vast majority of bicycle retailers feel that the 2009 holiday season will treat them better than last year.

According to a recent Leisure Trends Group on-line survey, 61 percent of bicycle retailers surveyed felt that sales would increase this holiday season as opposed to last.

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Posted November 18, 2009

BOULDER, CO (BRAIN)—In a survey released yesterday by Outdoor Industry Association (OIA), small businesses reported that while they are still concerned about the economy, their revenue expectations are up sharply in the past three months.

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Posted November 16, 2009

BOULDER, CO (BRAIN)—A new study by Bikes Belong found that more than 1 million Americans participated in recreational road ride events in 2008.

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Posted October 9, 2009

BOULDER, CO (BRAIN)—More than 80 percent of bicycle retailers who responded to a recent Bikes Belong survey said bike advocacy makes bicycling easier, safer and more widespread. Sixty percent of the respondents said advocacy leads to more sales in their stores.

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Posted August 26, 2009

MONTGOMERYVILLE, PA (BRAIN)—The Bicycle Products Suppliers Association and Leisure Trends Group have formed an alliance to track retail sales through a representative group of more than 200 U.S. retailers.

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Posted July 26, 2009

BOULDER, CO (BRAIN)—Bikes Belong recently conducted a BMX Access Survey finding that a good number of skate parks don’t allow BMX freestyle use.

Nearly 100 skate parks from 30 states responded to the survey where 46 percent said they don’t allow BMX riders and 54 percent do.

Posted in Studies/Reports
Posted June 14, 2009

BOULDER, CO (BRAIN)—Retail sales for outdoor stores grew 2 percent compared to last April, moving from $339 million to $347 million, according to the most recent edition of The Outdoor Industry Association (OIA) Outdoor Topline Report, produced for OIA by the Leisure Trends Group.

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Posted May 31, 2009

BOULDER, CO (BRAIN)—Sales of bikes and accessories neared $3 billion ($2.934 billion) at independent bicycle dealers last year, according to a recently concluded phone survey by the Leisure Trends Group, a market research firm based in Boulder, Colorado.

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Posted May 26, 2009

MOUNT PROSPECT, IL (BRAIN)—Sales of recreational transport equipment (bicycles, pleasure boats and motors, recreational vehicles and snowmobiles) declined to $27 billion in 2008, a 29 percent drop.

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Posted April 14, 2009

MOUNT PROSPECT, IL (BRAIN)—After wavering in the recent years around the 40 million mark, bicycle participation got a shot in the arm in 2008 as 44.7 million participated on asphalt and dirt.

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Posted February 16, 2009

BOULDER, CO (BRAIN)—Leisure Trends Group will release its first retail sales tracking reports for the bicycle industry by the end of the second quarter, according to Jim Spring, president of the market research firm based in Boulder, Colorado.

Posted in Studies/Reports
Posted January 12, 2009

WASHINGTON, D.C. (BRAIN)—The Outdoor Foundation has released of the 2008 Outdoor Recreation Participation Report, the only detailed study of its kind tracking American participation trends in outdoor recreation.

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Posted December 28, 2008

BOULDER, CO (BRAIN)—Leisure Trends asked active Americans about their spending plans in the upcoming months. Close to 50 percent of active Americans plan to spend less on sports related gear, clothing and equipment, while only 1.6 percent plan to spend more. The rest (48.2 percent) plan to spend the same amount.

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