IRVINE, CA (BRAIN)—Shimano American Corporation and the International Mountain Bicycling Association (IMBA) have teamed up to promote mountain biking during the National Bike Summit, by releasing their study, The Economics and Benefits of Mountain Biking.
MONTGOMERYVILLE, PA (BRAIN)—Bicycle manufacturers are creating confusion at retail by flooding the market with too many choices. The result is reduced product sales—and profits—industry-wide.
BOULDER, CO (BRAIN)—Leisure Trends Group asked active Americans: If money were no object, what piece of sport equipment would you buy for yourself?
A boat or kayak and ski/snowboard equipment tied at 16 percent, while bikes followed in third with 11 percent.
Click on link for full study.
WASHINGTON, D.C. (BRAIN)—Roughly 75 percent of the U.S. population is involved in a fitness, sports, recreational, or outdoor activity as a casual, regular or frequent
MONTGOMERYVILLE, PA (BRAIN)—The 2008 Bicycle Leadership Conference (BLC) will be held a few weeks earlier to avoid conflicting with other events such as Frostbike, but will remain in downtown San Diego. The conference, to be held Jan. 18-20 at the Holiday Inn On the Bay, will focus on supplier issues.
BOULDER, CO (BRAIN)--Seven percent of the U.S. population rides a bike to work an average of two times a week, according to a recent study by Leisure Trends Group. The study also found that one of every three American adults owns at least one bike.
By Jason Norman
MT. PROSPECT, IL (BRAIN)—Out of all the major recreational activities in 2006, bicycling suffered the worst in declining participant numbers, according to the National Sporting Goods Association annual “Sports Participation Series I and II” reports.