EUGENE, Ore. (BRAIN) — Rolf Prima has signed a distribution agreement with Hotlines Distribution for the U.K. market.
"We've experienced a strong reception in the U.K. since we first launched our brand there five years ago. We're looking forward to continuing that momentum with our new partnership with Hotlines. The team at Hotlines all ride and are excited about riding. That matches perfectly with our company ethos and culture" said Rolf Prima's owner, Brian Roddy.
Hotlines showed the new 2016 Rolf Prima line to its dealers at the COREbike show this week in Whittlebury outside of London. Retailers throughout the U.K. can order the wheels from Hotlines soon.
"The fit for us is tremendous. We already work with iconic U.S. handmade brands like Lynskey who understand the value of making something well. The opportunity to work with the wheel craftsmen of Rolf Prima is a great extension of our business," said Hotlines marketing manager Declan Deehan.