Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — For 2014, it’s no mere rebadge job at Rotor.

Posted in Product/Tech
August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.

Posted in Product/Tech
August 27, 2013
The Lev Carbon. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — Building on the stellar reviews and difficult-to-keep-up-with aftermarket and OE demand for its Lev dropper, Taiwanese supplier KS Suspension is set to bring to market an expanded line of the seatposts at a host of price points.

Posted in Product/Tech
August 27, 2013
An OHM model with Gates drivetrain at Demo Day Tuesday. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — Gates Carbon Drive has come a long way from its early days dressing up single-speed mountain bikes with near silent running and hassle-free—i.e., chain lube-free—maintenance.

Posted in Product/Tech
August 7, 2013

CARLSBAD, CA (BRAIN) — Eyewear maker Spy Inc. on Wednesday reported its ninth consecutive quarter of growth with sales of $10 million for the three months ended June 30, up 6 percent from the second quarter a year earlier.

Posted in North America
July 24, 2013

BEVERLY, MA (BRAIN) — Working with a research firm, apparel maker Craft Sportswear North America recently surveyed more than 1,000 cyclists about how they shop for clothing and accessories—and saw opportunity for specialty bike dealers in the results.

Posted in Studies/Reports
June 23, 2013
Enve Composites hosted a Wasatch Crest ride to close out PressCamp.

PARK CITY, UT (BRAIN) — The fifth edition of Lifeboat Events’ PressCamp wrapped up last week as a total of 30 editors, representing 37 media titles, sat down for their final meetings with more than 60 brand representatives serving 26 companies and 31 brands.

Posted in North America
June 20, 2013
Cannondale Rush 29 1

PARK CITY, UT (BRAIN) — The meetings — and riding — continue ...

Posted in North America
June 19, 2013

Highlights from the first half of Wednesday at Deer Valley

Posted in Product/Tech
June 18, 2013
Niner marketing manager Carla Hukee shows the new 3rd-generation Jet 9.

PARK CITY, UT (BRAIN) — Lifeboat Events’ fifth annual Bike PressCamp kicked off Tuesday with 30 members of the cycling and mainstream media converging on Deer Valley to meet with more than 25 brands in the resort’s condos for some one-on-one face time and to preview upcoming 2014 product.

Posted in North America

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