Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

December 2, 2013

NORTH VANCOUVER, British Columbia (BRAIN) — Apparel brand Sombrio announced it has suspended business, citing financial difficulties stemming from a failed retail expansion plan in which Sombrio would have opened its own branded stores.

Posted in North America
August 29, 2013
Continental’s compact e-bike motor integrates into the frame around the bottom bracket.

FRIEDRICHSHAFEN, Germany (BRAIN) — Continental has unveiled a new e-bike drive system, developed in partnership with Benchmark Drives, that drive specialty division ContiTech Power Transmission Group says is smaller, more powerful and lighter than other systems currently available.

Posted in Product/Tech
August 29, 2013
The Trail RS helmet

FRIEDRICHSHAFEN, Germany (BRAIN) — Swiss gravity brand iXS is at Eurobike showing off its innovative line of protective gear, helmets and apparel for trail riding and enduro and downhill racing—all of which it will showcase next month at Interbike as iXS enters the U.S.

Posted in Product/Tech
August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — For 2014, it’s no mere rebadge job at Rotor.

Posted in Product/Tech
August 28, 2013

FRIEDRICHSHAFEN, Germany (BRAIN) — Joe Breeze embraces the latest mountain biking trends—enduro racing and 27.5-inch wheels—while at the same time evoking the sport’s roots in introducing the new Breezer Repack all-mountain rig.

Posted in Product/Tech
August 27, 2013
The Lev Carbon. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — Building on the stellar reviews and difficult-to-keep-up-with aftermarket and OE demand for its Lev dropper, Taiwanese supplier KS Suspension is set to bring to market an expanded line of the seatposts at a host of price points.

Posted in Product/Tech
August 27, 2013
An OHM model with Gates drivetrain at Demo Day Tuesday. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — Gates Carbon Drive has come a long way from its early days dressing up single-speed mountain bikes with near silent running and hassle-free—i.e., chain lube-free—maintenance.

Posted in Product/Tech
August 7, 2013

CARLSBAD, CA (BRAIN) — Eyewear maker Spy Inc. on Wednesday reported its ninth consecutive quarter of growth with sales of $10 million for the three months ended June 30, up 6 percent from the second quarter a year earlier.

Posted in North America
July 24, 2013

BEVERLY, MA (BRAIN) — Working with a research firm, apparel maker Craft Sportswear North America recently surveyed more than 1,000 cyclists about how they shop for clothing and accessories—and saw opportunity for specialty bike dealers in the results.

Posted in Studies/Reports
June 23, 2013
Enve Composites hosted a Wasatch Crest ride to close out PressCamp.

PARK CITY, UT (BRAIN) — The fifth edition of Lifeboat Events’ PressCamp wrapped up last week as a total of 30 editors, representing 37 media titles, sat down for their final meetings with more than 60 brand representatives serving 26 companies and 31 brands.

Posted in North America

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