Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

January 24, 2013

AUSTIN, TX (BRAIN) — Triathlon specialty retailer Austin Tri-Cyclist is expanding to a second location in the Texas capital, home to several major tri events.

Posted in Retail News
January 16, 2013
Photo courtesy BelgianWerkx

MEQUON, WI (BRAIN) — With a focus on bike fit and high-end road — and inspired by a legendary “Cannibal” of the pro peloton — retailer and bicycle studio BelgianWerkx opened for business Monday outside of Milwaukee.

Posted in Retail News
January 11, 2013

CARSON, CA (BRAIN)—Custom apparel maker Champion System on Friday introduced its 2013 pro road cycling team, marking the second year for the world’s first Asian-based UCI Pro Continental squad.

Posted in International
January 2, 2013

BOISE, IDAHO (BRAIN) — With an eye toward aggressive trail riding, retailer Alan Klarc is setting up in-house fabrication for a line of steel mountain bikes to be sold through his Boise shop, Velomech, starting this spring or summer. 

Posted in Product/Tech
December 27, 2012
2013 Corsair Konig, with 7 to 8 inches of adjustable travel

RENO, NV (BRAIN) — Corsair Bikes is seeking a U.S. distribution partner as the premium freeride mountain bike brand rolls out an international relaunch.

Posted in International
December 27, 2012

FORT LAUDERDALE, FL (BRAIN) — A quickly growing startup retail chain in Florida is headed into 2013 with plans for rapid expansion outside its home state.

Posted in Retail News
December 12, 2012

BOULDER, CO (BRAIN) — Trek Store of Boulder has been acquired by Elevation Cycles owner Nick Howe, former global road brand manager for Trek.

Posted in Retail News
December 7, 2012

FORT MYERS, FL (BRAIN) — New Fort Myers retailer The Bike Bistro is just as much a social space as it is a bike shop.

Posted in Retail News
December 6, 2012
Biker's Choice

MOUNT JULIET, TN (BRAIN) — The Biker’s Choice owner David Hardin saw the opening of his second store not only as a chance to enter a new community, but also as an opportunity to shake up his 23-year-old business a bit.

Posted in Retail News
December 6, 2012

BOULDER, CO (BRAIN) — The return of seasonable fall weather had a chilling effect on IBD sales in October, as overall merchandise sales declined by 4 percent in units and 7 percent in dollars to $170 million, according to Bicycle Product Suppliers Association Cycling Topline data from Leisure Trends Group

Posted in Studies/Reports
But dealers remain on track for record year, according to Leisure Trends and BPSA

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