Serfas Saddles: How We Test
Tradeshows
Posted September 18, 2012
MADRID, Spain — Two bike events with contrasting objectives took place this past weekend in Madrid, which caused some exhibitors to make a decision between the two.
Posted September 12, 2012
LAGUNA NIGUEL, CA (BRAIN) — Lifeboat Events, the organizer of DealerCamp and PressCamp, is restructuring its management team, a process that included the departure of Lifeboat's communication director, Chris Zigmont.
Posted September 5, 2012
Action Outdoor & Bike organizers plan four shows for 2013
ATLANTIC CITY, N.J. (BRAIN) — Organizers of the first Action Outdoor & Bike Expo say their first show was a success and they are planning a series of four shows for 2014.
Posted August 28, 2012
RATZENRIED, Germany (BRAIN) —Vittoria wants to grow its market share in mountain bike tires in the U.S. and recently hired Ken Avery as a dedicated brand and product manager for its Geax off-road tire line.
Posted August 28, 2012
RATZENRIED, Germany (BRAIN)—Thousands of retailers, media people and suppliers came to this town Tuesday to test ride bikes under stunning blue skies.
Posted August 28, 2012
RATZENRIED, Germany (BRAIN)—At a press conference Tuesday during Demo Day, Fox unveiled a smartphone app to help riders set up their front and rear suspension. The free app is designed to work with all of Fox’s 2013 shocks. It will be available for the Android, iPhone and iPad as early as next week.
Posted August 27, 2012
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike, the global industry’s largest and most important tradeshow starts Tuesday, drawing 40,000 visitors to the shores of Lake Constance in Southern Germany during its four-day run.
Posted August 22, 2012
SAN DIEGO, CA (BRAIN)—Participants at Interbike's OutDoor Demo this year won't have to change clothes in a dusty parking lot or take the shuttle bus back to The Strip wearing a sweaty chamois, thanks to an "Official Changing Station" hosted by Zoic.
Posted August 19, 2012
MUNICH, Germany (BRAIN)—Munich’s ISPO Bike show closed on Sunday after a four-day run in Bavaria. In its fourth year, ISPO Bike drew 290 exhibitors and 6,000 trade visitors from 46 countries, according to organizers at Messe München International, where the fair is held.
Posted August 8, 2012
NANJING, China (BRAIN)—Asia Bike will move out on its own next year after coupling with the Asia Outdoor show for its first two years.
Posted August 7, 2012
TORONTO, Ontario—Organizers of the ExpoCycle 2012 show are planning two industry networking events for the first evening of September 9, the show's first trade-only day.
Posted August 3, 2012
SALT LAKE CITY, UT (BRAIN) Friday August 3 2012 10:06 AM MT—Jocelyn Da Silva points out that last year some 4 million babies were born and their parents are prime targets for trailers, strollers and baby joggers.
Posted August 2, 2012
SALT LAKE CITY, UT (BRAIN) Thursday August 2 2012 7:12 AM MT—Outdoor Retailer, one of the sports industry’s biggest shows, opened its doors Thursday with more than 20,000 retailers, media and visitors expected here over the next four days.
Posted July 31, 2012
SAN JUAN CAPISTRANO, CA (BRAIN)—It was just a matter of time.
After organizers of the Interbike Expo hired former pro downhill champion Leigh Donovan as an account executive, a downhill race during the show's annual OutDoor Demo was a no-brainer.
Posted July 26, 2012
DEER VALLEY, UTAH (BRAIN)—The second day of DealerCamp launched under bright blue skies and cool temperatures without a hint of thunderstorms. And dealers took full advantage of the day taking dozens of bikes—mostly 29er mountain and high-end road—out for a spin.
Posted July 24, 2012
DEER VALLEY, UT (BRAIN) Tuesday July 24 2012 4:50 PM MT—DealerCamp kicked off Tuesday morning as Raleigh’s dealer event ended with an afternoon lunch at the Silver Baron Lodge near the expo area.
Posted July 23, 2012
DEER VALLEY, UT (BRAIN) Monday July 23 2012 5:09 PM MT—Charlie Cooper, president of Leisure Trends Group, delivered some good news at Raleigh’s dealer meeting Monday—year-to-date unit sales for retailers are up 3.5 percent, with dollar sales up a strong 9.5 percent.
Posted July 22, 2012
SNOWBASIN, UT (BRAIN) Monday July 23 2012—Mike Clark has sold more than two-dozen Pugsleys and Moonlanders this year at Velo City Bikes, and so it was no surprise to see him at the Surly exhibit at 9:30 Sunday morning.
Posted July 19, 2012
FRANKFURT, Germany (BRAIN)—If Trek was looking for more space to showcase its 2013 products to European retailers when it opted out of Eurobike this year, it certainly found what it was looking for.
Posted July 19, 2012
SNOWBIRD, UT (BRAIN) Thursday July 19 2012 6:51 AM MT—Wheel out Specialized’s sizzling red electric Turbo and it quickly attracts a crowd of dealers tossing out questions, voicing opinions and, in general, wanting take it for a spin.
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