Serfas Saddles: How We Test
Tradeshows
Posted April 1, 2011
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will feature some new brands this year including apparel giant The North Face.
Posted March 30, 2011
NANJING, China (BRAIN)—The inaugural Asia Bike tradeshow has already attracted big industry names such as Look, Mavic, Shimano, Pearl Izumi and Specialized to exhibit at the late July show at the Nanjing International Expo Center.
Posted March 21, 2011
TAIPEI, Taiwan (BRAIN)—A clear shift is developing in the attendance and focus of the Taipei Cycle Show as Asia’s fast-emerging economies, bolstered by a more affluent middle class, rediscovers cycling as a recreational activity.
Posted March 17, 2011
TAICHUNG, Taiwan (BRAIN)—From early on, SRAM’s business philosophy has been to be positioned close to its customer. That approach has paid particularly good dividends in Taiwan, where the component manufacturer runs two just-in-time factories enabling it to stick to 30-day lead times for its products.
Posted March 16, 2011
TAIPEI, Taiwan (BRAIN)—What should have been a moment of celebration for Taiwanese suppliers was tempered by unfolding events in Japan as Tony Lo, chairman of the Taiwan Bicycle Exporters Association, announced record growth for the island nation’s industry.
Posted March 8, 2011
SAN JUAN CAPISTRANO, CA (BRAIN)—Continuing to serve more than 3,700 international visitors, Interbike renewed its ongoing international partnership with Uwe Weissflog, head of inMotion mar.com.
Posted February 21, 2011
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has formed an exhibitor advisory panel made up of 11 executives representing a broad range of manufacturers, suppliers and distributors operating within the international bicycle community.
Posted January 28, 2011
KESWICK, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has added a new consumer day to the ExpoCycle 2011 trade show.
Posted January 5, 2011
SAN JUAN CAPISTRANO, CA (BRAIN)—In an effort to better understand how retailers utilize the industry's annual trade show gathering, Interbike has hired New York-based Harvey Research to survey retailers.
Posted December 26, 2010
SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.
Posted December 17, 2010
FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike will be launching a new public exhibition called VELOBerlin on March 26 and March 27.
VELOBerlin is a co-production of Eurobike and Berlin’s cycling center of excellence, Velokonzept.
Posted December 17, 2010
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have new floor layout for the 2011 edition of its International Bicycle Expo (September 14-16).
Posted December 8, 2010
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has expanded its partnership with the Bicycle Products Suppliers Association (BPSA) in which it will work closely with them in determining future show strategies and to help the trade organization grow its membership.
Posted November 30, 2010
SAN JUAN CAPISTRANO, CA—Nielsen Sports Group has pulled the plug on its semiannual Action Sports Retailer (ASR) trade show after a 29-year run.
Posted November 10, 2010
KESWICK, Ontario (BRAIN)—ExpoCycle 2011 will take place September 11-13, and will move to the Palais de Congres in Montreal, Quebec. The Grand Prix Cycliste de Montreal race will take place at the same time.
Posted November 8, 2010
BY NICOLE FORMOSA
SAN JUAN CAPISTRANO, CA—If there’s one lesson Interbike show director Andy Tompkins will take away from the bedlam caused by an attempt to move the dates and venue of the 2011 show, it’s that any change to the annual trade show needs to be broadly embraced.
Posted October 14, 2010
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike show director Andy Tompkins said he is forming an advisory board to keep in touch with a broader base of the industry, a need exposed by the resistance to Interbike’s plan to move the tradeshow date and venue.
Posted October 13, 2010
SAN JUAN CAPISTRANO, CA (BRAIN)—Two words sum up industry reaction to Interbike’s decision to return the annual tradeshow to Las Vegas next year: thank you.
Posted October 12, 2010
SAN JUAN CAPISTRANO, CA—Interbike backed out of its decision to move the annual tradeshow to Anaheim late Tuesday, saying it would return to Las Vegas for at least two more years in the wake of weeks of industry requests to reconsider the new dates and venue.
Posted October 12, 2010
MONTREAL, Quebec (BRAIN)—Though ExpoCycle organizers were close to firming up 2011 show dates, now they will have to go back to the drawing board given Interbike’s recent move to mid-September.
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