Val Vanderpool

Val is BRAIN’s newest staff writer. She comes to the magazine with a varied background including stints as a bike shop manager, bicycle tour guide, and race and event director. She also worked as a freelance writer in the outdoor and travel industries. Most recently, she taught women’s clinics and drove a demo van, working with Giant retailers all over the west. An Idaho native who has lived all over the northwest, Val is excited about her recent relocation to sunny southern California, where she can mountain bike, trail run, and garden year round. She lives in Silverado canyon with her boyfriend Brian and their two dogs. 

All articles by Val Vanderpool

August 29, 2017
A panel discussed German sales the day before Eurobike opened.

FRIEDRICHSHAFEN, Germany (BRAIN) — Germany saw cycling-friendly weather sooner than usual in 2017, which helped kick the season off early. But the amicable climate wasn't enough to boost sales.

Posted in International
August 28, 2017

SEATTLE (BRAIN) — When REI announced that it would send 16 female employees to Barnett's Bicycle Institute for a women's-only course, the outdoor retailer received more than 350 applications. The two-week course was held at BBI's campus in Colorado Springs, Colorado, earlier this month.

Posted in Retail News
August 25, 2017

WEITERSTADT, Germany — As e-bike manufacturer Riese & Müller celebrates its 25th anniversary this year, the company is on the brink of expanding both its market reach and its production capacity.

Posted in International
August 25, 2017

TUCSON, Ariz. (BRAIN) — Following what retailer Seton Claggett described as a brutal five-year legal battle with his bank, TriSports.com is closing.

Posted in Retail News
August 10, 2017
First Flight Bicycles remains open for business.

STATESVILLE, N.C. (BRAIN) — In the months following retailer Jeff Archer's death after being struck by a car while crossing the street last July, the fate of his shop, First Flight Bicycles, remained uncertain.

Posted in Retail News
June 27, 2017

FARMINGTON, Utah (BRAIN) — Vista Outdoor, which owns several bike-related companies including Bell and Giro, has laid off 57 employees across its portfolio of more than 50 outdoor brands.

Posted in North America
June 5, 2017

MONTARGIS, France (BRAIN) — After more than three years in development, Hutchinson Tires has launched its ElevenStorm compound, which the company is now using for its Fusion 5 tubeless-ready Galactik race, Performance and All Season road models.

Posted in Product/Tech
May 16, 2017

LOS ANGELES (BRAIN) – When it comes to retail, Chris Kelly has always been one to think outside the box.

Posted in Retail News
May 5, 2017

DÜSSELDORF, Germany (BRAIN) — On the heels of launching the second model in its Turbo pedal-assist line, the urban-focused Vado, Specialized has opened a pop-up store here.

Posted in International
April 28, 2017
Chef Chris Cosentino

MONTEREY, Calif. (BRAIN) — It had been a number of years since renowned Bay Area chef Chris Cosentino attended Sea Otter. But as a former pro 24-hour mountain biker who raced in the singlespeed category at events all over the U.S. and the world, Cosentino is no stranger to the bike industry.

Posted in North America

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