Val is BRAIN’s newest staff writer. She comes to the magazine with a varied background including stints as a bike shop manager, bicycle tour guide, and race and event director. She also worked as a freelance writer in the outdoor and travel industries. Most recently, she taught women’s clinics and drove a demo van, working with Giant retailers all over the west. An Idaho native who has lived all over the northwest, Val is excited about her recent relocation to sunny southern California, where she can mountain bike, trail run, and garden year round. She lives in Silverado canyon with her boyfriend Brian and their two dogs.
All articles by Val Vanderpool
MEMPHIS, Tenn. (BRAIN) — Peddler Bike Shop's flagship store, founded in 1971, will move to a new and bigger location across the street by May 1. The retailer has also opened a third store just south of the city and across the border in Southhaven, Miss.
PORTLAND, Ore. (BRAIN) — Since it opened in 2010, Splendid Cycles has become one of the largest cargo bike retailers in the country, and the biggest U.S. distributor for Danish cargo brand Bullitt by Harry vs Larry.
NEW ORLEANS (BRAIN) — When Marin Tockman moved from New York to New Orleans in 2010, one of the first things she noticed about the city's bike scene was a lack of shops that made serving women a priority.
ESCONDIDO, Calif. (BRAIN) — Two-time Ironman world champion Scott Tinley and former triathlon journalist Mike Plant have announced the launch of trihistory.com.
BOULDER, Colo. (BRAIN) — Total IBD merchandise sales fell 2 percent in December, according to Leisure Trends Group’s RetailTrak IBD sales summary. That contributed to a 3 percent decline in total merchandise sales in bike shops for the full year, compared with 2012.
MIAMI (BRAIN) – Rolling from The Mutiny Hotel in Coconut Grove on a balmy 75-degree morning, the BRAIN Dealer Tour immediately got a taste of what cycling in Miami is like.
SAN DIEGO, Calif. (BRAIN) — After the final March/April 2014 issue hits newsstands February 11, current subscribers will begin receiving Triathlete magazine in its place.
STILLWATER, Okla. (BRAIN) — When District Bicycles completes its move in late February, the retailer will gain 1,300 additional square feet of space and a more inviting storefront.
ALBUQUERQUE, N.M. (BRAIN) — After five years of doing business on Albuquerque’s east side, The Kickstand bike shop will close its doors on Feb. 8.
MARINA DEL REY, Calif. (BRAIN) — The challenge of doing business in a rapidly changing retail environment was the central topic of the State of Multisport Retail panel at the Triathlon Business International North American Annual Conference held in Los Angeles this week.