Val Vanderpool

Val is BRAIN’s newest staff writer. She comes to the magazine with a varied background including stints as a bike shop manager, bicycle tour guide, and race and event director. She also worked as a freelance writer in the outdoor and travel industries. Most recently, she taught women’s clinics and drove a demo van, working with Giant retailers all over the west. An Idaho native who has lived all over the northwest, Val is excited about her recent relocation to sunny southern California, where she can mountain bike, trail run, and garden year round. She lives in Silverado canyon with her boyfriend Brian and their two dogs. 

All articles by Val Vanderpool

August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup.

Posted in Product/Tech
August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As Demo Day was in full swing outside, FSA and Gravity gave the media a sneak peek of new products consumers can expect to see as soon as spring 2016. 

Posted in Product/Tech
August 7, 2015

FERNDALE, Wash. (BRAIN) — Kona unveiled its expanded 2016 road and mountain line to a select group of retailers at its sixth annual Kona Ride product launch, held at its U.S. headquarters in northwestern Washington this week.

Posted in Industry News
July 22, 2015
Video is below the story.

VICTOR, Idaho (BRAIN) —  When it came time to list their store, Fitzgerald's Bicycles, for sale earlier this year, retailers Scott and Janine Fitzgerald took an unconventional approach.

Posted in Retail News
July 10, 2015

BELLINGHAM, Wash. (BRAIN) — Following an extensive remodel, longtime Pacific Northwest retailer Jack’s Bicycle Center has reopened as a Giant Partner Store.

Posted in Retail News
July 1, 2015

VANCOUVER, British Columbia (BRAIN) — After taking a year off from his job as a schoolteacher and moving to Italy with his wife, Cam McRae returned to Canada speaking another foreign language and thinking about a career change.
 
His idea included writing and bikes, and ultimately spawned North Shore Mountain Biking

Posted in Industry News
June 22, 2015
The carbon Yeti Beti SB5c retails for $6,899.

GOLDEN, Colo. (BRAIN) — Under a bluebird Colorado sky, Yeti Cycles quietly showed two women's bikes for the first time to racers and spectators attending the 6th annual Beti Bike Bash, held June 14th.

Posted in Product/Tech
May 1, 2015

DETROIT (BRAIN) – Bike maker Detroit Bikes has announced plans to open its first retail location, named Detroit Bikes 1216 after its address on Griswold Street, Detroit.

Posted in Retail News
April 13, 2015

ORANGE, Calif. (BRAIN) – Southern California retailer Mark Smits has announced his partnership with Sho-Air Cyclery and Ridebiker Alliance, marking the first expansion into Orange County for Smits' Incycle Bicycles.

Posted in Retail News
March 23, 2015

SEATTLE (BRAIN) – Outdoor retailer REI has reported record revenue of $2.2 billion dollars for 2014, up 9.9 percent from 2013. It also reported the highest ever dividend payout, returning $168 million to its 5.5 million active co-op members last year.

Posted in Retail News

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