E-Commerce, social media, online media
MEQUON, WI (BRAIN)—Manitou has launched a new Web site that features a blog with action videos, product reviews, race results, technical information and links to other Manitou-related news.
VENTURA, CA (BRAIN)—SmartEtailing.com has partnered with MapMyFitness to bring cutting-edge fitness applications to its clients’ Web sites.
IRVINE, CA (BRAIN)—Shimano has teamed up with Anthill Films to produce a series of videos that showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport.
BLOOMINGTON, MN (BRAIN)—Last fall, Civia unveiled its Greenlight web application.
VANCOUVER, British Columbia (BRAIN)—Axiom Performance Gear has launched a new Web site.
TAMPA, FL (BRAIN)—American Classic launched a new website to promote the company’s new branding and wheel products. The new site features the technology and captures the new image of the brand.
DENVER, CO (BRAIN)—MapMyRide.com, the Internet's premier provider of online mapping and training tools that helps cyclists of all levels achieve their health and fitness goals, and Versus, the exclusive cable television home of the Tour de France and the home of professional cycling in the U.S., have joined forces t
ELKTON, MD (BRAIN)—Gore Bike Wear has launched a B2B online shop specifically designed for retailers. The site is a tool for retailers to easily place immediate orders on the web.
LAGUNA HILLS, CA (BRAIN)—Two former contributors to the Crooked Cog Network have launched a new website called The Cyclist (www.thecyclistsite.com) which will feature a wide variety of cycling based content and product reviews.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has launched a new website to promote the company’s Hincapie Premium Denim Collection.
SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.
The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.
LAGUNA HILLS, CA (BRAIN)—Rotor Bike Components has completely redesigned its Web site www.rotorbike.com (click on link) with a focus on competition and technical information.
-Product area is now easier to navigate. H.R. pictures show more detail on every product.
INDIANAPOLIS, IN (BRAIN)—Eight professional framebuilders from three countries have spent the last 24 months working together to create an international organization which they hope can strengthen the trade, pay homage to its past, and work towards ensuring that its future is bright and profitable.
COON VALLEY, WI (BRAIN)—Mt. Borah Custom has added a few more tools to its already loaded arsenal of custom team apparel options.
Building off of its highly successful custom cycling jersey online design tool, the company felt the timing was right to add some additional sports into the mix.
IRVINE, CA (BRAIN)—Felt Bicycles, in conjunction with Sparc Retail Fidelity, has launched an all-new product training site, www.FeltWorkShop.com (click on link).
SAN DIEGO, CA (BRAIN)—CyclingNutz.com has launched a newly improved Web site specifically designed for cycling fans and enthusiasts. The site is an online community and resource for cyclists all over the world.
REYNOLDSBURG, OH (BRAIN)—Earlier this month Kenda USA launched a revamped Web site that allows for a better interface between themselves and valued customers.
SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.
SAUSALITO, CA (BRAIN)—Swobo has launched a new Web site dedicated solely to the emerging track bike fetish.