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E-Commerce, social media, online media

Posted April 9, 2009
GREENVILLE, SC (BRAIN­­­­)—Hincapie Sportswear has launched a new website to promote the company’s Hincapie Premium Denim Collection.

Posted in North America Tagged Web/Internet
Posted April 5, 2009
SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.

The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.

Posted in North America Tagged Web/Internet
Posted March 19, 2009
LAGUNA HILLS, CA (BRAIN)—Rotor Bike Components has completely redesigned its Web site www.rotorbike.com (click on link) with a focus on competition and technical information.

-Product area is now easier to navigate. H.R. pictures show more detail on every product.

Posted in North America Tagged Web/Internet
Posted March 3, 2009
INDIANAPOLIS, IN (BRAIN)—Eight professional framebuilders from three countries have spent the last 24 months working together to create an international organization which they hope can strengthen the trade, pay homage to its past, and work towards ensuring that its future is bright and profitable.

Posted in North America Tagged Web/Internet
Posted February 10, 2009
COON VALLEY, WI (BRAIN)—Mt. Borah Custom has added a few more tools to its already loaded arsenal of custom team apparel options.

Building off of its highly successful custom cycling jersey online design tool, the company felt the timing was right to add some additional sports into the mix.

Posted in North America Tagged Web/Internet
Posted February 6, 2009
IRVINE, CA (BRAIN)—Felt Bicycles, in conjunction with Sparc Retail Fidelity, has launched an all-new product training site, www.FeltWorkShop.com (click on link).

Posted in North America Tagged Web/Internet
Posted February 4, 2009
SAN DIEGO, CA (BRAIN)—CyclingNutz.com has launched a newly improved Web site specifically designed for cycling fans and enthusiasts. The site is an online community and resource for cyclists all over the world.

Posted in North America Tagged Web/Internet
Posted December 23, 2008
REYNOLDSBURG, OH (BRAIN)—Earlier this month Kenda USA launched a revamped Web site that allows for a better interface between themselves and valued customers.

Posted in North America Tagged Web/Internet
Posted November 6, 2008
SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.

Posted in North America Tagged Web/Internet
Posted October 23, 2008
SAUSALITO, CA (BRAIN)—Swobo has launched a new Web site dedicated solely to the emerging track bike fetish.

Posted in North America Tagged Web/Internet
Posted October 1, 2008
ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.

Posted in North America Tagged Web/Internet
Posted September 9, 2008
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has launched a new outdoor community Web site called mntnLIFE.com, where like-minded consumers can access free trail data, share tips about their favorite destinations and plan same-day trips.

Posted in North America Tagged Web/Internet
Posted July 21, 2008
SEATTLE, WA (BRAIN)—BroadbandSports.com has announced the viral distribution of 100 percent of its mountain biking video content by making its library available through easy and portable Video Anywhere widgets.

Posted in North America Tagged Web/Internet
Posted July 14, 2008
LAGUNA HILLS, CA (BRAIN)—After it went live last month, cycling enthusiasts are flocking to Cyclist Village, a social-networking platform that connects all things cycling on a global scale.

Posted in North America Tagged Web/Internet
Posted July 8, 2008
SAN CARLOS, CA (BRAIN)—Ritchey Design has launched its new consumer Web site, which includes e-commerce functionality. Consumers will be able to easily purchase Ritchey products with the sale credited to and fulfilled by independent bicycle dealers (IBD).

Posted in North America Tagged Web/Internet
Posted July 2, 2008
GREENVILLE, S.C. (BRAIN)—Hincapie Sportswear has relaunched www.GeorgeHincapie.com, the company’s Web site dedicated to co-owner and Team Columbia professional rider, George Hincapie.

Posted in North America Tagged Web/Internet
Posted June 5, 2008
SAN MATEO, CA (BRAIN)—Mtbr.com and RoadBikeReview.com now have a new video section available on their respective Web sites.

Posted in North America Tagged Web/Internet
Posted June 3, 2008
VANCOUVER, British Columbia (BRAIN)–Sugoi has completely redesigned its Web site by boosting the company's e-commerce function, which has seen a 45 percent increase in sales over the past year.

Posted in North America Tagged Web/Internet
Posted May 26, 2008
SEATTLE, WA (BRAIN)—Blueseventy recently launched a new blog aptly named thewaterisopen.blogspot.com and will feature all kinds of swimming related information and sponsored athlete results on that blog.

Posted in North America Tagged Web/Internet
Posted May 22, 2008
BOISE, ID (BRAIN)—Outdoor Industries Women's Coalition (OIWC) has launched an Online Membership Community.

This in-depth resource is designed to provide OIWC members with enhanced networking opportunities between the 1,100 OIWC members that work in the outdoor, cycle, snowsports,
Posted in North America Tagged Web/Internet

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