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E-Commerce, social media, online media

Posted June 11, 2009
VENTURA, CA (BRAIN)—SmartEtailing.com has partnered with MapMyFitness to bring cutting-edge fitness applications to its clients’ Web sites.

Posted in North America Tagged Web/Internet
Posted June 10, 2009
IRVINE, CA (BRAIN)—Shimano has teamed up with Anthill Films to produce a series of videos that showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport.

Posted in North America Tagged Web/Internet
Posted May 26, 2009
BLOOMINGTON, MN (BRAIN)—Last fall, Civia unveiled its Greenlight web application.

Posted in North America Tagged Web/Internet
Posted May 26, 2009
VANCOUVER, British Columbia (BRAIN)—Axiom Performance Gear has launched a new Web site.

Posted in North America Tagged Web/Internet
Posted May 13, 2009
TAMPA, FL (BRAIN)—American Classic launched a new website to promote the company’s new branding and wheel products. The new site features the technology and captures the new image of the brand.

Posted in North America Tagged Web/Internet
Posted May 11, 2009
DENVER, CO (BRAIN)—MapMyRide.com, the Internet's premier provider of online mapping and training tools that helps cyclists of all levels achieve their health and fitness goals, and Versus, the exclusive cable television home of the Tour de France and the home of professional cycling in the U.S., have joined forces to p
Posted in North America Tagged Web/Internet
Posted May 10, 2009
ELKTON, MD (BRAIN)—Gore Bike Wear has launched a B2B online shop specifically designed for retailers. The site is a tool for retailers to easily place immediate orders on the web. Current Gore customers can visit www.gorebikewear.com/shop_us (click on link) to register.

Posted in North America Tagged Web/Internet
Posted April 22, 2009
LAGUNA HILLS, CA (BRAIN)—Two former contributors to the Crooked Cog Network have launched a new website called The Cyclist (www.thecyclistsite.com) which will feature a wide variety of cycling based content and product reviews.
Posted in North America Tagged Web/Internet
Posted April 9, 2009
GREENVILLE, SC (BRAIN­­­­)—Hincapie Sportswear has launched a new website to promote the company’s Hincapie Premium Denim Collection.

Posted in North America Tagged Web/Internet
Posted April 5, 2009
SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.

The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.

Posted in North America Tagged Web/Internet / Distributor news
Posted March 19, 2009
LAGUNA HILLS, CA (BRAIN)—Rotor Bike Components has completely redesigned its Web site www.rotorbike.com (click on link) with a focus on competition and technical information.

-Product area is now easier to navigate. H.R. pictures show more detail on every product.

Posted in North America Tagged Web/Internet
Posted March 3, 2009
INDIANAPOLIS, IN (BRAIN)—Eight professional framebuilders from three countries have spent the last 24 months working together to create an international organization which they hope can strengthen the trade, pay homage to its past, and work towards ensuring that its future is bright and profitable.

Posted in North America Tagged Web/Internet
Posted February 10, 2009
COON VALLEY, WI (BRAIN)—Mt. Borah Custom has added a few more tools to its already loaded arsenal of custom team apparel options.

Building off of its highly successful custom cycling jersey online design tool, the company felt the timing was right to add some additional sports into the mix.

Posted in North America Tagged Web/Internet
Posted February 6, 2009
IRVINE, CA (BRAIN)—Felt Bicycles, in conjunction with Sparc Retail Fidelity, has launched an all-new product training site, www.FeltWorkShop.com (click on link).

Posted in North America Tagged Web/Internet
Posted February 4, 2009
SAN DIEGO, CA (BRAIN)—CyclingNutz.com has launched a newly improved Web site specifically designed for cycling fans and enthusiasts. The site is an online community and resource for cyclists all over the world.

Posted in North America Tagged Web/Internet
Posted December 23, 2008
REYNOLDSBURG, OH (BRAIN)—Earlier this month Kenda USA launched a revamped Web site that allows for a better interface between themselves and valued customers.

Posted in North America Tagged Web/Internet
Posted November 6, 2008
SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.

Posted in North America Tagged Web/Internet
Posted October 23, 2008
SAUSALITO, CA (BRAIN)—Swobo has launched a new Web site dedicated solely to the emerging track bike fetish.

Posted in North America Tagged Web/Internet
Posted October 1, 2008
ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.

Posted in North America Tagged Web/Internet
Posted September 9, 2008
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has launched a new outdoor community Web site called mntnLIFE.com, where like-minded consumers can access free trail data, share tips about their favorite destinations and plan same-day trips.

Posted in North America Tagged Web/Internet

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