E-Commerce, social media, online media
WHISTLER, BC (BRAIN) — Rocky Mountain Bicycles is working with a new creative agency to develop a new website and hone its brand positioning.
CHEYENNE, WY (BRAIN) — Outdoor gear close-out retailer Sierra Trading Post has been sold to The TJX Companies Inc. for $200 million, the companies announced Friday.
BATH, England (BRAIN) — Cycling communications company SHIFT Active Media is taking the lead in establishing a new official YouTube channel devoted to cycling.
BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.
IRVINE, CA (BRAIN) — Felt Bicycles has released a new iPad app on the Apple iTunes store. The app is intended to help improve communications between consumers, dealers, Felt's sales force and others. The company said the app will serve as a sales floor resource for its dealers.
MORGAN HILL, CA (BRAIN) — Engadget writer Joshua Fruhlinger went to two Southern California bike shops on Black Friday, shopping for a Specialized or Yeti. After being disappointed by his experience, he wound up buying a Santa Cruz from online retailer Speedgoat.com.
BOULDER, CO (BRAIN) — AOL-owned Engadget.com is one of the most-read technology sites on the Internet. People paid attention last week when its former editorial director penned a column recounting his dismal shopping experience at two bike shops on Black Friday — and his ultimate decision to buy a bike online.
BATH, United Kingdom (BRAIN) — Digital revenue rose 30 percent over the past year for Future PLC, the British publisher of cycling websites and magazines Bikeradar.com, Triradar.com, Cyclingnews.com, Procycling, Cycling Plus, Mountain Biking UK, Triathlon Plus, and What Mountain Bike.
WALNUT, CA (BRAIN) — Cycling website BikeRoar is offering U.S. dealers free listings to market their businesses, with an eye toward rolling out premium services that would display retailers’ in-stock inventory and pricing as well as detailed shop information such as videos and store tours.
CHICAGO, IL (BRAIN) — Colnago America has launched a partnership with Speedgoat to become the brand’s newest authorized online retailer in the U.S.
FRYEBURG, ME (BRAIN) — Maine distributor Downeast Bicycle Specialists has joined SmartEtailing’s Supplier Sync program, which makes it possible for subscribing retailer to display Downeast's inventory on their websites.
SAN FRANCISCO, CA (BRAIN) — Strava is denying responsibility for all 26 charges set forth in a lawsuit stemming from the death of a cyclist killed while using the mobile application.
PARK CITY, UT (BRAIN) — Backcountry.com is consolidating its online bike business, closing its HuckNroll.com site and moving its mountain bike equipment sales onto CompetitiveCyclist.com.
"HuckNroll.com sold its last item at 5:59am (Tuesday)," the company announced.
LAS VEGAS, NV (BRAIN) — Interbike is offering two mobile downloads with tools to help showgoers stay organized at next week's show.
The show's interactive app is available for iOS, Andriod and Blackberry devices. The app includes maps, exhibitor lists and calendars of seminars and other events, plus some social features with Twitter, Facebook and a Interbike "friends" feature.
PITTSBURGH, PA (BRAIN) — There has been no corporate take over of one the bike industry's most independent publishers. But Dirt Rag and Bicycle Times magazines have a new parent company, called Rotating Mass Media LTD.
GREENSBORO, NC (BRAIN) — Bikerumor.com says its traffic continues to grow each month this year and its monthly pageview total topped 3 million in August.
PARK CITY, UT (BRAIN)—Backcountry.com now offers its customers access to bikes and gear, giving them the convenience of adding a bike helmet or fork to the rock-climbing helmet and skis already in their cart.
NEWBURY PARK, CA (BRAIN) —Giant retailers will soon be able to offer their consumers much of Giant USA's inventory online via SmartEtailing's Supplier Sync program.
SAN PIETRO di STABIO, Switzerland (BRAIN)—Assos is restructuring its global online retailers to form a new network called AID, short for Assos Internet Dealer.
SNOWBIRD, UT (BRAIN) Wednesday July 18 2012 12:12 AM MT—Mike Sinyard is on a mission, and it’s simple: Buy bikes, components, accessories and apparel from companies that aggressively police online sales by discounters.