Serfas: All Riders Welcome
Web/Internet
E-Commerce, social media, online media
Posted March 19, 2012
LOS ALTOS, CA (BRAIN) Monday March 19 2012 4:52 PM MT—Vendor-Link Cycling is working on a consumer site that will allow online shoppers to find specific products that are currently in stock at their local specialty bike shops.
Posted February 3, 2012
PORTLAND, OR (BRAIN) Feb 3, 08:57 MT —The cy
Posted January 3, 2012
LOUISVILLE, CO (BRAIN)—Wheels Manufacturing's new website is now configured for both consumer-direct and IBD sales.
Posted December 5, 2011
CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.
Posted December 1, 2011
LONG BEACH, CA (BRAIN)—Melissa Balmer is heading up a new website to showcase the female bike culture in Southern California while also encouraging more women to get on a bike. “We want to double the number of women riding bikes in So Cal by 2016,” she said.
Posted October 7, 2011
BOULDER, CO (BRAIN)—Move Sport, Inc., of Boulder, Colorado, the exclusive distributor of Vredestein Two Wheel Tires for the United States and Canada, has launched a new website for Vredestein Two Wheel tires in the USA and Canada, www.vredesteinbike.com (click on above lin
Posted October 5, 2011
ST. PAUL, MN (BRAIN)—Citing a growing number of customers who are accessing their website via smart phones and tablets, Park Tool is introducing a mobile version of its website, www.parktool.com.
Posted September 21, 2011
By Nicole Formosa
BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses.
Posted September 21, 2011
By Matt Wiebe
HATTIESBURG, MS—Internet sales are the largest challenge to brick-and-mortar shops. And many shop owners respond by doing what they do best: face-to-face communication with customers.
Posted September 21, 2011
By Jason Norman
The steady stream of online competition has been flummoxing not only to brick-and-mortar retailers for the past several years, but to leading suppliers as well.
Posted September 5, 2011
LAGUNA HILLS, CA (BRAIN)—As a warm up for Interbike, Leisure Trends Group is hosting an informative webinar to discuss Cycling retail sales trends.
Posted August 24, 2011
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.
Posted August 22, 2011
PARK CITY, UT (BRAIN)—Backcountry.com has acquired CompetitiveCyclist.com and its family of specialty retail stores.
Posted August 8, 2011
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”
Posted August 5, 2011
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has launched a new website at www.ryderseyewear.com, reflecting the fresh look of a company 25 years young.
Posted August 2, 2011
WATERLOO, WI (BRAIN)—Trek Bicycle has launched an online suspension calculator (click on above link).
The suspension calculator features an intuitive interface that will provide the perfect suspension settings throughout Trek’s full suspension mountain bike collection.
Posted July 13, 2011
FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" (www.irideforthekids.com). A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer.
Posted July 10, 2011
PHILADELPHIA, PA (BRAIN)—In honor of Fuji's Mountain Bike World Champion, Annika Langvad, who won the 2011 UCI Marathon World Championships in Montebelluna, Italy on June 26, Fuji Bikes has declared July "Mountain Bike Month," launching a brand new mountain bike blog— www.fujib
Posted June 21, 2011
Join Leisure Trends for a Webinar on June 28 as they look at cycling retail sales trends with a special emphasis on: what is happening in road bike sales; are 29ers growing the mountain bike category or taking share from 26ers; and are the current inventory levels too high or too low?
Posted June 15, 2011
TEMPE, AZ (BRAIN)—BH has launched bhtriathlon.com (click on title and then link), a website dedicated to the world of triathlon.
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