E-Commerce, social media, online media
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association went live with its new website, bpsa.org, on Tuesday. July 1 is the first day of the 2014-15 fiscal year for the 100-year-old organization.
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has revamped its website, with a greater emphasis on presenting the helmet and protective gear brand's technology, sponsored riders, and photography and storytelling.
WILTON, Conn. (BRAIN) — Cannondale has released the third installment of its digital newspaper, the Cannondale Gazette, with separate versions showcasing the Giro d’Italia and Amgen Tour of California.
COLORADO SPRINGS, Colo. (BRAIN) — Crossbikereview.com has added two new contributors to its site.
The first is Joe Pinzone, who is an architect, father and cyclocross expert. Pinzone has already contributed several articles to the site, including a shoe review and an article on kids' cyclocross bikes.
SAN FRANCISCO (BRAIN) — Campagnolo is the latest brand to create a cycling club on Strava.com, where the component company's fans can share their ride information and socialize.
MORGAN HILL, Calif. (BRAIN) — Specialized and Strava have collaborated on a new social media platform, Strava Shop Pages, for retailers to build community around their businesses, better serve customers and get more people on bikes.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is forbidding its dealers from selling its house brands — including Surly, Salsa and others — through third-party online retail platforms like eBay and Amazon.
QBP informed its accounts of the new policy on Thursday.
ESCONDIDO, Calif. (BRAIN) — Two-time Ironman world champion Scott Tinley and former triathlon journalist Mike Plant have announced the launch of trihistory.com.
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports says its e-commerce vendor servers were affected by malware and that someone may have obtained personal data from customers who made purchases from the Easton-Bell Sports website in December.
The company said about 6,000 customers were affected.
REDWOOD SHORES, Calif. (BRAIN) — Former Easton-Bell Sports marketing director Don Palermini has joined Consumer Review, the publisher of MTBR.com and RoadBikeReview.com, as editorial director.
CARLSBAD, CA (BRAIN) — Focus is ending sales of its bikes on the Internet in the U.S., the company said this week.
FT. COLLINS, CO (BRAIN) — Swobo and Bicycle Times are launching a five-part interview and video series called "Movers and Makers: People That Inspire Us," that will focus on bike industry members that the series' producers find inspiring.
PARK CITY, UT (BRAIN) — Backcountry has purchased Bergfreunde.de, an outdoor equipment e-commerce retailer that serves Germany, Austria and Switzerland. Backcountry, which owns CompetitiveCyclist.com, said the purchase marks its entry into the European market.
BOSTON, MA (BRAIN) — BMC Switzerland has added a social platform to its monthly electronic magazine, allowing BMC owners to share photos of their bikes, tell stories and more via social media.
WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director.
PORTSMOUTH, United Kingdom (BRAIN) — Online UK bike retailer Wiggle announced that Stefan Barden will succeed Humphrey Cobbold as chief executive of the company.
BRISBANE, Australia (BRAIN) — BikeRoar.com, an Australia-based site that contains bike product information and links to IBDs, has added several new features to its site.