E-Commerce, social media, online media
WASHINGTON, D.C. (BRAIN) Monday June 4 2012 2:35 AM MT—Visually oriented social media site Pinterest has surpassed Twitter and Facebook as the tool of choice for consumers to engage with retailers, a new survey finds.
COSTA MESA, CA (BRAIN) Wednesday April 4 2012 6:56 AM MT—The National Bicycle Dealers Association is hosting a free webinar Thursday, "Master the Art of the Up-Sell."
LOS ALTOS, CA (BRAIN) Monday March 19 2012 4:52 PM MT—Vendor-Link Cycling is working on a consumer site that will allow online shoppers to find specific products that are currently in stock at their local specialty bike shops.
LOUISVILLE, CO (BRAIN)—Wheels Manufacturing's new website is now configured for both consumer-direct and IBD sales.
CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.
LONG BEACH, CA (BRAIN)—Melissa Balmer is heading up a new website to showcase the female bike culture in Southern California while also encouraging more women to get on a bike. “We want to double the number of women riding bikes in So Cal by 2016,” she said.
BOULDER, CO (BRAIN)—Move Sport, Inc., of Boulder, Colorado, the exclusive distributor of Vredestein Two Wheel Tires for the United States and Canada, has launched a new website for Vredestein Two Wheel tires in the USA and Canada, www.vredesteinbike.com (click on above lin
ST. PAUL, MN (BRAIN)—Citing a growing number of customers who are accessing their website via smart phones and tablets, Park Tool is introducing a mobile version of its website, www.parktool.com.
By Nicole Formosa
BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses.
By Matt Wiebe
HATTIESBURG, MS—Internet sales are the largest challenge to brick-and-mortar shops. And many shop owners respond by doing what they do best: face-to-face communication with customers.
By Jason Norman
The steady stream of online competition has been flummoxing not only to brick-and-mortar retailers for the past several years, but to leading suppliers as well.
LAGUNA HILLS, CA (BRAIN)—As a warm up for Interbike, Leisure Trends Group is hosting an informative webinar to discuss Cycling retail sales trends.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.
PARK CITY, UT (BRAIN)—Backcountry.com has acquired CompetitiveCyclist.com and its family of specialty retail stores.
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has launched a new website at www.ryderseyewear.com, reflecting the fresh look of a company 25 years young.
WATERLOO, WI (BRAIN)—Trek Bicycle has launched an online suspension calculator (click on above link).
The suspension calculator features an intuitive interface that will provide the perfect suspension settings throughout Trek’s full suspension mountain bike collection.
FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" (www.irideforthekids.com). A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer.
PHILADELPHIA, PA (BRAIN)—In honor of Fuji's Mountain Bike World Champion, Annika Langvad, who won the 2011 UCI Marathon World Championships in Montebelluna, Italy on June 26, Fuji Bikes has declared July "Mountain Bike Month," launching a brand new mountain bike blog— www.fujib