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E-Commerce, social media, online media

Posted December 5, 2011

CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.

Posted in North America Tagged Media/Publishing / Web/Internet
Posted December 1, 2011

LONG BEACH, CA (BRAIN)—Melissa Balmer is heading up a new website to showcase the female bike culture in Southern California while also encouraging more women to get on a bike. “We want to double the number of women riding bikes in So Cal by 2016,” she said.

Posted in North America Tagged Web/Internet
Posted October 7, 2011

BOULDER, CO (BRAIN)—Move Sport, Inc., of Boulder, Colorado, the exclusive distributor of Vredestein Two Wheel Tires for the United States and Canada, has launched a new website for Vredestein Two Wheel tires in the USA and Canada, www.vredesteinbike.com (click on above lin

Posted in North America Tagged Web/Internet
Posted October 5, 2011

ST. PAUL, MN (BRAIN)—Citing a growing number of customers who are accessing their website via smart phones and tablets, Park Tool is introducing a mobile version of its website, www.parktool.com.

Posted in North America Tagged Web/Internet
Posted September 21, 2011

By Nicole Formosa

BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses.

Posted in Retail News Tagged Web/Internet
Posted September 21, 2011

By Matt Wiebe

HATTIESBURG, MS—Internet sales are the largest challenge to brick-and-mortar shops. And many shop owners respond by doing what they do best: face-to-face communication with customers.

Posted in Retail News Tagged Web/Internet
Posted September 21, 2011

By Jason Norman

The steady stream of online competition has been flummoxing not only to brick-and-mortar retailers for the past several years, but to leading suppliers as well.

Posted in North America Tagged Web/Internet
Posted September 5, 2011

LAGUNA HILLS, CA (BRAIN)—As a warm up for Interbike, Leisure Trends Group is hosting an informative webinar to discuss Cycling retail sales trends.

Posted in North America Tagged Web/Internet / Interbike
Posted August 24, 2011

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.

Posted in North America Tagged Tradeshows and conferences / Web/Internet / Interbike
Posted August 22, 2011

PARK CITY, UT (BRAIN)—Backcountry.com has acquired CompetitiveCyclist.com and its family of specialty retail stores.

Posted in North America Tagged Web/Internet / Mergers/Acquisitions
Posted August 8, 2011

WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.

“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”

Posted in North America Tagged Events / Web/Internet
Posted August 5, 2011

NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has launched a new website at www.ryderseyewear.com, reflecting the fresh look of a company 25 years young.

Posted in North America Tagged Web/Internet
Posted August 2, 2011

WATERLOO, WI (BRAIN)—Trek Bicycle has launched an online suspension calculator (click on above link).

The suspension calculator features an intuitive interface that will provide the perfect suspension settings throughout Trek’s full suspension mountain bike collection.

Posted in North America Tagged Web/Internet
Posted July 13, 2011

FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" (www.irideforthekids.com). A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer.

Posted in North America Tagged Advocacy/Non-profits / People / Web/Internet
Posted July 10, 2011

PHILADELPHIA, PA (BRAIN)—In honor of Fuji's Mountain Bike World Champion, Annika Langvad, who won the 2011 UCI Marathon World Championships in Montebelluna, Italy on June 26, Fuji Bikes has declared July "Mountain Bike Month," launching a brand new mountain bike blog— www.fujib

Posted in North America Tagged Web/Internet
Posted June 21, 2011

Join Leisure Trends for a Webinar on June 28 as they look at cycling retail sales trends with a special emphasis on: what is happening in road bike sales; are 29ers growing the mountain bike category or taking share from 26ers; and are the current inventory levels too high or too low?

Posted in North America Tagged Web/Internet
Posted June 15, 2011

TEMPE, AZ (BRAIN)—BH has launched bhtriathlon.com (click on title and then link), a website dedicated to the world of triathlon.

Posted in North America Tagged Web/Internet
Posted June 15, 2011

IRVINE, CA—A new Shimano American online training program went live today expanding its existing program for Di2 and DynaSys products to encompass the component maker’s entire range.

Posted in North America Tagged Web/Internet
Posted May 31, 2011

ORONO, MA (BRAIN)—The Light Electric Vehicle Association will host a Webinar featuring IBD owner, Mike Wolf of Bloomfield Bikes and Repair Show (CT) on July 20 and July 27.

Posted in North America Tagged Web/Internet
Posted May 11, 2011

CINCINNATI, Ohio (BRAIN)—Giant Bicycle general manager Elysa Walk is the inaugural guest on a new quarterly webinar featuring executive level women in the outdoor industry.

Posted in North America Tagged Web/Internet

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