E-Commerce, social media, online media
WHISTLER, BC (BRAIN) — Rocky Mountain Bicycles is working with a new creative agency to develop a new website and hone its brand positioning.
CHEYENNE, WY (BRAIN) — Outdoor gear close-out retailer Sierra Trading Post has been sold to The TJX Companies Inc. for $200 million, the companies announced Friday.
BATH, England (BRAIN) — Cycling communications company SHIFT Active Media is taking the lead in establishing a new official YouTube channel devoted to cycling.
BOULDER, CO (BRAIN) —SRAM is working with SmartEtailing to add a "Buy Local Now!" button to many of the products on the component company's website. The buttons link to participating retailers and allow consumers to see which stores have the exact product they want in stock.
MORGAN HILL, CA (BRAIN) — Engadget writer Joshua Fruhlinger went to two Southern California bike shops on Black Friday, shopping for a Specialized or Yeti. After being disappointed by his experience, he wound up buying a Santa Cruz from online retailer Speedgoat.com.
BATH, United Kingdom (BRAIN) — Digital revenue rose 30 percent over the past year for Future PLC, the British publisher of cycling websites and magazines Bikeradar.com, Triradar.com, Cyclingnews.com, Procycling, Cycling Plus, Mountain Biking UK, Triathlon Plus, and What Mountain Bike.
CHICAGO, IL (BRAIN) — Colnago America has launched a partnership with Speedgoat to become the brand’s newest authorized online retailer in the U.S.
FRYEBURG, ME (BRAIN) — Maine distributor Downeast Bicycle Specialists has joined SmartEtailing’s Supplier Sync program, which makes it possible for subscribing retailer to display Downeast's inventory on their websites.
PARK CITY, UT (BRAIN) — Backcountry.com is consolidating its online bike business, closing its HuckNroll.com site and moving its mountain bike equipment sales onto CompetitiveCyclist.com.
"HuckNroll.com sold its last item at 5:59am (Tuesday)," the company announced.
PITTSBURGH, PA (BRAIN) — There has been no corporate take over of one the bike industry's most independent publishers. But Dirt Rag and Bicycle Times magazines have a new parent company, called Rotating Mass Media LTD.
GREENSBORO, NC (BRAIN) — Bikerumor.com says its traffic continues to grow each month this year and its monthly pageview total topped 3 million in August.
PARK CITY, UT (BRAIN)—Backcountry.com now offers its customers access to bikes and gear, giving them the convenience of adding a bike helmet or fork to the rock-climbing helmet and skis already in their cart.
NEWBURY PARK, CA (BRAIN) —Giant retailers will soon be able to offer their consumers much of Giant USA's inventory online via SmartEtailing's Supplier Sync program.
SAN PIETRO di STABIO, Switzerland (BRAIN)—Assos is restructuring its global online retailers to form a new network called AID, short for Assos Internet Dealer.
SNOWBIRD, UT (BRAIN) Wednesday July 18 2012 12:12 AM MT—Mike Sinyard is on a mission, and it’s simple: Buy bikes, components, accessories and apparel from companies that aggressively police online sales by discounters.