E-Commerce, social media, online media
CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.
BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses.
HATTIESBURG, MS—Internet sales are the largest challenge to brick-and-mortar shops. And many shop owners respond by doing what they do best: face-to-face communication with customers.
The steady stream of online competition has been flummoxing not only to brick-and-mortar retailers for the past several years, but to leading suppliers as well.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.
PARK CITY, UT (BRAIN)—Backcountry.com has acquired CompetitiveCyclist.com and its family of specialty retail stores.
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”
The suspension calculator features an intuitive interface that will provide the perfect suspension settings throughout Trek’s full suspension mountain bike collection.
FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" (www.irideforthekids.com). A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer. Click on title and then "Visit Link" to check it out.