E-Commerce, social media, online media
SNOWBIRD, UT (BRAIN) Wednesday July 18 2012 12:12 AM MT—Mike Sinyard is on a mission, and it’s simple: Buy bikes, components, accessories and apparel from companies that aggressively police online sales by discounters.
CHICAGO (BRAIN) — W.L. Gore is selling its bike and running clothing direct to consumers through its redesigned website, the company announced this week.
CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.
BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses.
HATTIESBURG, MS—Internet sales are the largest challenge to brick-and-mortar shops. And many shop owners respond by doing what they do best: face-to-face communication with customers.
The steady stream of online competition has been flummoxing not only to brick-and-mortar retailers for the past several years, but to leading suppliers as well.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.
PARK CITY, UT (BRAIN)—Backcountry.com has acquired CompetitiveCyclist.com and its family of specialty retail stores.
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”