E-Commerce, social media, online media
PITTSBURGH, PA (BRAIN) — There has been no corporate take over of one the bike industry's most independent publishers. But Dirt Rag and Bicycle Times magazines have a new parent company, called Rotating Mass Media LTD.
GREENSBORO, NC (BRAIN) — Bikerumor.com says its traffic continues to grow each month this year and its monthly pageview total topped 3 million in August.
PARK CITY, UT (BRAIN)—Backcountry.com now offers its customers access to bikes and gear, giving them the convenience of adding a bike helmet or fork to the rock-climbing helmet and skis already in their cart.
NEWBURY PARK, CA (BRAIN) —Giant retailers will soon be able to offer their consumers much of Giant USA's inventory online via SmartEtailing's Supplier Sync program.
SAN PIETRO di STABIO, Switzerland (BRAIN)—Assos is restructuring its global online retailers to form a new network called AID, short for Assos Internet Dealer.
SNOWBIRD, UT (BRAIN) Wednesday July 18 2012 12:12 AM MT—Mike Sinyard is on a mission, and it’s simple: Buy bikes, components, accessories and apparel from companies that aggressively police online sales by discounters.
CHICAGO (BRAIN) — W.L. Gore is selling its bike and running clothing direct to consumers through its redesigned website, the company announced this week.
AUSTIN, TX (BRAIN) Thursday July 5 2012 11:28 AM MT—MapMyFitness has arranged for an additional $3 million in financing, the social fitness app maker announced Thursday. The company also said its membership has surpassed 10 million.
WASHINGTON, D.C. (BRAIN) Monday June 4 2012 2:35 AM MT—Visually oriented social media site Pinterest has surpassed Twitter and Facebook as the tool of choice for consumers to engage with retailers, a new survey finds.
COSTA MESA, CA (BRAIN) Wednesday April 4 2012 6:56 AM MT—The National Bicycle Dealers Association is hosting a free webinar Thursday, "Master the Art of the Up-Sell."
LOS ALTOS, CA (BRAIN) Monday March 19 2012 4:52 PM MT—Vendor-Link Cycling is working on a consumer site that will allow online shoppers to find specific products that are currently in stock at their local specialty bike shops.
LOUISVILLE, CO (BRAIN)—Wheels Manufacturing's new website is now configured for both consumer-direct and IBD sales.
CINCINNATI, OH (BRAIN)—An Ohio blogger is looking to create a network of small cycling websites that can cooperate to attract advertisers, offer a diverse viewpoint to readers and perhaps consult with supplier start-ups.
LONG BEACH, CA (BRAIN)—Melissa Balmer is heading up a new website to showcase the female bike culture in Southern California while also encouraging more women to get on a bike. “We want to double the number of women riding bikes in So Cal by 2016,” she said.
BOULDER, CO (BRAIN)—Move Sport, Inc., of Boulder, Colorado, the exclusive distributor of Vredestein Two Wheel Tires for the United States and Canada, has launched a new website for Vredestein Two Wheel tires in the USA and Canada, www.vredesteinbike.com (click on above lin
ST. PAUL, MN (BRAIN)—Citing a growing number of customers who are accessing their website via smart phones and tablets, Park Tool is introducing a mobile version of its website, www.parktool.com.
By Nicole Formosa
BALLYCLARE, Ireland—As the industry’s largest online retailer, Chain Reaction Cycles catches flak for selling discounted out-of-season product, and is often the brunt of brick-and-mortar shops’ complaints about competition from Internet sales straining their businesses.
By Matt Wiebe
HATTIESBURG, MS—Internet sales are the largest challenge to brick-and-mortar shops. And many shop owners respond by doing what they do best: face-to-face communication with customers.