E-Commerce, social media, online media
PARK CITY, UT (BRAIN)—Backcountry.com has acquired CompetitiveCyclist.com and its family of specialty retail stores.
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”
The suspension calculator features an intuitive interface that will provide the perfect suspension settings throughout Trek’s full suspension mountain bike collection.
FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" (www.irideforthekids.com). A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer. Click on title and then "Visit Link" to check it out.
KENT, WA (BRAIN)—Raleigh America this week launched mycyclingevent.com to connect America’s 60 million cyclists with popular charity rides in the U.S. like the MS 150 and Tour de Cure rides.
PORTSMOUTH, UK (BRAIN)—Wiggle.co.uk, a UK online bike retailer, has launched its own Facebook Store, featuring hundreds of Wiggle's most popular products.
The webinar will discuss cycling retail sales trends with a special emphasis on components, parts and accessories.