E-Commerce, social media, online media
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.
PARK CITY, UT (BRAIN)—Backcountry.com has acquired CompetitiveCyclist.com and its family of specialty retail stores.
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”
NORTH VANCOUVER, British Columbia (BRAIN)—Ryders Eyewear has launched a new website at www.ryderseyewear.com, reflecting the fresh look of a company 25 years young.
WATERLOO, WI (BRAIN)—Trek Bicycle has launched an online suspension calculator (click on above link).
The suspension calculator features an intuitive interface that will provide the perfect suspension settings throughout Trek’s full suspension mountain bike collection.
FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" (www.irideforthekids.com). A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer.
PHILADELPHIA, PA (BRAIN)—In honor of Fuji's Mountain Bike World Champion, Annika Langvad, who won the 2011 UCI Marathon World Championships in Montebelluna, Italy on June 26, Fuji Bikes has declared July "Mountain Bike Month," launching a brand new mountain bike blog— www.fujib
Join Leisure Trends for a Webinar on June 28 as they look at cycling retail sales trends with a special emphasis on: what is happening in road bike sales; are 29ers growing the mountain bike category or taking share from 26ers; and are the current inventory levels too high or too low?
TEMPE, AZ (BRAIN)—BH has launched bhtriathlon.com (click on title and then link), a website dedicated to the world of triathlon.
IRVINE, CA—A new Shimano American online training program went live today expanding its existing program for Di2 and DynaSys products to encompass the component maker’s entire range.
ORONO, MA (BRAIN)—The Light Electric Vehicle Association will host a Webinar featuring IBD owner, Mike Wolf of Bloomfield Bikes and Repair Show (CT) on July 20 and July 27.
CINCINNATI, Ohio (BRAIN)—Giant Bicycle general manager Elysa Walk is the inaugural guest on a new quarterly webinar featuring executive level women in the outdoor industry.
DENVER, CO (BRAIN)— Rudy Project North America has launched its redesigned website at www.rudyprojectusa.com.
KENT, WA (BRAIN)—Raleigh America this week launched mycyclingevent.com to connect America’s 60 million cyclists with popular charity rides in the U.S. like the MS 150 and Tour de Cure rides.
LAKE FOREST, CA (BRAIN)—Oakley is moving forward with its digital magazine entitled One Icon: Oakley Magazine.
PORTSMOUTH, UK (BRAIN)—Wiggle.co.uk, a UK online bike retailer, has launched its own Facebook Store, featuring hundreds of Wiggle's most popular products.
IRVINE, CA (BRAIN)—Felt Bicycles has launched a new business-to-business website. The new site will give Felt dealers and sales reps access to inventory, allow dealers to place orders online, enable dealers to view account information, and streamline the entire account management process.
LAGUNA HILLS, CA (BRAIN)—Leisure Trends is holding a webinar today entitled "Pre Bicycle Leadership Conference Presentation."
The webinar will discuss cycling retail sales trends with a special emphasis on components, parts and accessories.
COSTA MESA, CA (BRAIN)—All NBDA members are invited to attend a free webinar entitled "Staffing For Summer," featuring industry consultant Dan Mann of The Mann Group.