E-Commerce, social media, online media
BOULDER, CO (BRAIN)—Selling Cycling, the industry standard in retail sales training since 1996, has been revitalized with all-new dealer-driven content and partnerships with the NBDA, 3point5, Sparc Retail and Shimano.
LAGUNA HILLS, CA (BRAIN)—Are you wanting to engage your local bike shop in Safe Routes to School programs? Or, as a local bike shop, have you been looking for ways to get involved in the Safe Routes to School movement but haven't quite figured out how you fit?
LEXINGTON, SC (BRAIN)—After the official announcement of a company-wide rebranding effort and debut of their new logo, Hawley now introduces an updated 2011 website.
MILL VALLEY, CA (BRAIN)—Alienation has just launched a new online store for its dealers (click on title and then "visit link").
COON VALLEY, WI (BRAIN)—Mt. Borah Custom has updated its Web site, www.mtborah.com (click on title and "visit link").
NUMANSDORP, The Netherlands (BRAIN)—Van Nicholas has updated its Web site for 2011.
SAN JOSE, CA (BRAIN)—MerchantOS recently updated its point of sale system to include integration with Specialized and The Bicycle Group. These integrations should help retailers reduce time spent on data entry and delivery/receipt of data.
SAN LUIS OBISPO, CA (BRAIN)—Shopatron has released its first “social stores” on Facebook, allowing fans of its client brands to browse products on the popular social network.
VISTA, CA (BRAIN)—Masi Bicycles has launched its revamped Web site with all 2011 information, including a new video feature for each model or category in the line.
COSTA MESA, CA (BRAIN)—The next session (Salesmanship for Bicycle Retailers) in the online Webinar series hosted by retail expert Dan Mann of The Mann Group will talk about the ins and outs of good salesmanship in bicycle retailing from 11 a.m. - noon on December 7.
SEATTLE, WA (BRAIN)—Avenir has launched its new Web site.
The entire offering of waterproof bags, gloves, bike lights, bike components, pumps and more for every type of riding is available for perusing and purchase on Avenir’s first-ever Web site launched this month.
DENVER, CO (BRAIN)—Primal Wear have relaunched primalwear.com (click on above link), which provides access to extensive content of the companies branded and custom clothing lines.
ALLENTOWN, PA (BRAIN)—The Gluskin Townley Group, LLC announced that their new Web site, www.gluskintownleygroup.com, has gone live.
VISTA, CA (BRAIN)—Haro Bicycles has launched a new Web site with a completely updated look to showcase its 2011 MTB/Asphalt product, news, athletes, videos, photos and company information.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Products LTD has now launched its 2011 Norco BIkes Web site at www.norco.com (click on link).
KENT, WA (BRAIN)—Diamondback has unveiled a new Web site that speaks to mountain bikers, BMX riders, roadies and casual cyclists.
The new site offers a personal showroom of bikes, stock full of features like one-click bike shopping.
BOULDER, CO (BRAIN)—IMBA has released a newly redesigned Web site at www.imba.com (click on link).
BLOOMINGTON, MN (BRAIN)—Problem Solvers has launched a completely rebuilt Web site.
The ambitious makeover, which includes a blog, interactive forums, and updated and expanded product pages is designed to make the brand more accessible and relevant to bike dealers and consumers.
BLOOMINGTON, MN (BRAIN)—QBP’s marketing department has unveiled Cycling Buzz, a Web site devoted to gathering social media and news related to the Tour.