E-Commerce, social media, online media
SUN VALLEY, ID (BRAIN)—Scott USA has launched its new 2010 product Web site.
Updated features include:
-Selected product pages now enable the user to mouse over the product image to use a localized zoom function.
BOULDER, CO (BRAIN)—Competitor Group, Inc. has launched an online publication focused on the mountain bike lifestyle at Singletrack.com.
WATSONVILLE, CA (BRAIN)—After four years, Fox Racing Shox has launched its new Web site (click on link).
BOSTON, MA (BRAIN)—Mayor Thomas M. Menino's Boston Bikes program unveiled an innovative system to recover stolen bicycles.
BANGOR, ME (BRAIN)—The Light Electric Vehicle (LEV) industry has organized a global trade association to develop technical standards for LEVs and promote the use of LEVs worldwide.
All component suppliers, manufacturers, assemblers, wholesalers, retailers and interested individuals are invited to join.
CHAPEL HILL, NC (BRAIN)—If you’ve been to any bicycle forum lately you’ve probably read about some Bike Nashbar customers being exposed to credit card fraud.
TEMPE, AZ (BRAIN)—BH Bikes has teamed up with cycling legend Frankie Andreu to bring cyling fans a unique perspective on the Tour de France. “The Frankie Files,” Andreu’s blog in conjunction with BH Bikes, launched on July 4.
IRVINE, CA (BRAIN)—Vital Media Network has launched a new Web site callled VitalMTB.com.
BOULDER, CO (BRAIN)—Veltec Sports has launched a new Business To Business Web site.
With this new system, Veltec offers its dealer network instant insight into inventory levels, order placement and fulfillment and tracking.
MEQUON, WI (BRAIN)—Manitou has launched a new Web site that features a blog with action videos, product reviews, race results, technical information and links to other Manitou-related news.
VENTURA, CA (BRAIN)—SmartEtailing.com has partnered with MapMyFitness to bring cutting-edge fitness applications to its clients’ Web sites.
IRVINE, CA (BRAIN)—Shimano has teamed up with Anthill Films to produce a series of videos that showcase its 2009 mountain disc brake technologies through the eyes of some of the best in the sport.
BLOOMINGTON, MN (BRAIN)—Last fall, Civia unveiled its Greenlight web application.
VANCOUVER, British Columbia (BRAIN)—Axiom Performance Gear has launched a new Web site.
TAMPA, FL (BRAIN)—American Classic launched a new website to promote the company’s new branding and wheel products. The new site features the technology and captures the new image of the brand.
DENVER, CO (BRAIN)—MapMyRide.com, the Internet's premier provider of online mapping and training tools that helps cyclists of all levels achieve their health and fitness goals, and Versus, the exclusive cable television home of the Tour de France and the home of professional cycling in the U.S., have joined forces t
ELKTON, MD (BRAIN)—Gore Bike Wear has launched a B2B online shop specifically designed for retailers. The site is a tool for retailers to easily place immediate orders on the web.
LAGUNA HILLS, CA (BRAIN)—Two former contributors to the Crooked Cog Network have launched a new website called The Cyclist (www.thecyclistsite.com) which will feature a wide variety of cycling based content and product reviews.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has launched a new website to promote the company’s Hincapie Premium Denim Collection.
SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.
The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.