E-Commerce, social media, online media
MADISON, WI (BRAIN)—In order to better define and differentiate the Saris rack brand and the CycleOps performance training products brand, parent company Saris Cycling Group has introduced individual Web sites for Saris and CycleOps as well as a company site.
MACON, GA (BRAIN)—L.H. Thomson has launched a new Web site. The site itself and the domain name have changed as www.bikethomson.com (click on link) is the new home for information about cycling products at L.H. Thomson.
VANCOUVER, British Columbia (BRAIN)—Race Face Components has launched a new Web site for 2010.
BOULDER, CO (BRAIN)—Outdoor Industry Association (OIA) will present Implementing Successful Local Events, a live Webinar workshop offering suggestions on how to successfully host your own event or make the most of company sponsored events, on Wednesday, April 14, from 2 p.m. - 3 p.m. (MDT).
YOUNGSTOWN, OH (BRAIN)—Diane Lees, owner of HubBub Custom Bicycles will be broadcasting her one-hour weekly radio show, Everything Bicycling, starting on Monday, April 12, at 6 p.m.
BOULDER, CO (BRAIN)—Hüdz, makers of the popular Enhancement Brake Hoods for dual-control brake/shift levers, has launched a new Web site for 2010 in order to better highlight the technical benefits of Hüdz products.
MILL VALLEY, CA (BRAIN)—Alienation BMX's new Web Site features a dealer log in.
CAMBIAGO, Italy (BRAIN)—Colnago has just completed a full refit of its Web site (click on link).
With a gorgeous new look and feel, it’s the place to catch up on the full details of the Colnago bicycle range, all the news from Colnago HQ in Cambiago, Italy, and its exclusive bicycle technologies.
OAKLAND, CA (BRAIN)—Hydrapak has launched its newly redesigned Web site, Hydrapak.com (click on link), illustrating a revamped brand image reflecting the accomplishments of its 2010 product range.
LEXINGTON, SC (BRAIN)—The Hawley Company unveiled its new Web site this week. The site has been in development for over a year and contains many new features designed to make life easier for dealers.
CAMBRIDGE, MA (BRAIN)—Montague Corporation, a full-size folding bike company, has just launched a new Web site at www.montaguebikes.com (click on link).
MARINA, CA (BRAIN)—Sidi America has launched a new consumer Web site at http://sidiamerica.com (click on link). The site provides information and community interaction for consumers regarding the shoe brand’s products, technical information and history.
LA FUYE, France (BRAIN)—Cyfac International has a newly-launched Web site, www.cyfac.fr (click on link).
This new Web site serves as the central location for all Cyfac brand and product information.
TEMECULA, CA (BRAIN)—Intense Cycles had launched an online store for soft goods at www.intensecycles.com (click on link).
The store currently has t-shirts, hats and socks. Hooded sweatshirts, jerseys and other items will be added shortly.
WATERTOWN, MA (BRAIN)—Do you wonder what it takes to design a new bike? How are design decisions made? That and more will be published on Seven Cycle’s blog, www.sevencyclescollaborative.com.
OKLAHOMA CITY, OK (BRAIN)—Geax has launched a new Web site, while offering for free for download the MTB movie "What's Next?" a film directed by the U.S. rider Aaron LaRoque,
a tribute to up and coming riders, sponsored by Geax and available in iPhone and HD versions.
LAGUNA HILLS, CA (BRAIN)—The founder of the leading custom framebuilding resource "Frameforum" (www.frameforum.org) has launched a new Web site focusing on the custom and handmade bike sectors of the industry, which has seen something of a revival over the past few years.
LAGUNA HILLS, CA (BRAIN)—Focale 44, a manufacturer of fixie bikes and components, has launched a new Web site.
Click on link to check it out.
LAGUNA HILLS, CA (BRAIN)—Darren Zielinski, former vice president of sales and marketing for Rocket Science Sports, has launched a blog aimed at bicycle retailers.
IRVINE, CA (BRAIN)—Felt Bicycles has launched a new Web site to coincide with its 2010 product line. The new site (click on link) features an improved visual presentation, more dynamic product displays and a more intuitive, streamlined system of navigating Felt’s diverse bicycle and parts offerings.