E-Commerce, social media, online media
KENT, WA (BRAIN)—Diamondback has unveiled a new Web site that speaks to mountain bikers, BMX riders, roadies and casual cyclists.
The new site offers a personal showroom of bikes, stock full of features like one-click bike shopping.
BOULDER, CO (BRAIN)—IMBA has released a newly redesigned Web site at www.imba.com (click on link).
BLOOMINGTON, MN (BRAIN)—Problem Solvers has launched a completely rebuilt Web site.
The ambitious makeover, which includes a blog, interactive forums, and updated and expanded product pages is designed to make the brand more accessible and relevant to bike dealers and consumers.
BLOOMINGTON, MN (BRAIN)—QBP’s marketing department has unveiled Cycling Buzz, a Web site devoted to gathering social media and news related to the Tour.
BEND, OR (BRAIN)—Thebicycleindustry.com, an interactive Web site that aims to bring the complete industry supply chain together into one comprehensive database, launched today.
WATKINSVILLE, GA (BRAIN)—Tifosi Optics has launched a new Web site with improved functionality and a modern design.
LONGMONT, CO (BRAIN)—Heading into the fourth year as the largest cyclocross race in the U.S., CrossVegas has revamped its Web site with the assistance of Ellmore Consultancy Ltd, a U.K. based provider of web and e-commerce services.
IRVINE, CA (BRAIN)—Shimano has launched a Dyna-Sys drivetrain site that provides in-depth training and information to bike shop employees through the company's Dealer Web Portal.
MADISON, WI (BRAIN)—In order to better define and differentiate the Saris rack brand and the CycleOps performance training products brand, parent company Saris Cycling Group has introduced individual Web sites for Saris and CycleOps as well as a company site.
MACON, GA (BRAIN)—L.H. Thomson has launched a new Web site. The site itself and the domain name have changed as www.bikethomson.com (click on link) is the new home for information about cycling products at L.H. Thomson.
VANCOUVER, British Columbia (BRAIN)—Race Face Components has launched a new Web site for 2010.
BOULDER, CO (BRAIN)—Outdoor Industry Association (OIA) will present Implementing Successful Local Events, a live Webinar workshop offering suggestions on how to successfully host your own event or make the most of company sponsored events, on Wednesday, April 14, from 2 p.m. - 3 p.m. (MDT).
YOUNGSTOWN, OH (BRAIN)—Diane Lees, owner of HubBub Custom Bicycles will be broadcasting her one-hour weekly radio show, Everything Bicycling, starting on Monday, April 12, at 6 p.m.
BOULDER, CO (BRAIN)—Hüdz, makers of the popular Enhancement Brake Hoods for dual-control brake/shift levers, has launched a new Web site for 2010 in order to better highlight the technical benefits of Hüdz products.
MILL VALLEY, CA (BRAIN)—Alienation BMX's new Web Site features a dealer log in.
CAMBIAGO, Italy (BRAIN)—Colnago has just completed a full refit of its Web site (click on link).
With a gorgeous new look and feel, it’s the place to catch up on the full details of the Colnago bicycle range, all the news from Colnago HQ in Cambiago, Italy, and its exclusive bicycle technologies.
OAKLAND, CA (BRAIN)—Hydrapak has launched its newly redesigned Web site, Hydrapak.com (click on link), illustrating a revamped brand image reflecting the accomplishments of its 2010 product range.
LEXINGTON, SC (BRAIN)—The Hawley Company unveiled its new Web site this week. The site has been in development for over a year and contains many new features designed to make life easier for dealers.
CAMBRIDGE, MA (BRAIN)—Montague Corporation, a full-size folding bike company, has just launched a new Web site at www.montaguebikes.com (click on link).
MARINA, CA (BRAIN)—Sidi America has launched a new consumer Web site at http://sidiamerica.com (click on link). The site provides information and community interaction for consumers regarding the shoe brand’s products, technical information and history.