E-Commerce, social media, online media
LAGUNA HILLS, CA (BRAIN)—Two former contributors to the Crooked Cog Network have launched a new website called The Cyclist (www.thecyclistsite.com) which will feature a wide variety of cycling based content and product reviews.
GREENVILLE, SC (BRAIN)—Hincapie Sportswear has launched a new website to promote the company’s Hincapie Premium Denim Collection.
SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.
The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.
LAGUNA HILLS, CA (BRAIN)—Rotor Bike Components has completely redesigned its Web site www.rotorbike.com (click on link) with a focus on competition and technical information.
-Product area is now easier to navigate. H.R. pictures show more detail on every product.
INDIANAPOLIS, IN (BRAIN)—Eight professional framebuilders from three countries have spent the last 24 months working together to create an international organization which they hope can strengthen the trade, pay homage to its past, and work towards ensuring that its future is bright and profitable.
COON VALLEY, WI (BRAIN)—Mt. Borah Custom has added a few more tools to its already loaded arsenal of custom team apparel options.
Building off of its highly successful custom cycling jersey online design tool, the company felt the timing was right to add some additional sports into the mix.
IRVINE, CA (BRAIN)—Felt Bicycles, in conjunction with Sparc Retail Fidelity, has launched an all-new product training site, www.FeltWorkShop.com (click on link).
SAN DIEGO, CA (BRAIN)—CyclingNutz.com has launched a newly improved Web site specifically designed for cycling fans and enthusiasts. The site is an online community and resource for cyclists all over the world.
REYNOLDSBURG, OH (BRAIN)—Earlier this month Kenda USA launched a revamped Web site that allows for a better interface between themselves and valued customers.
SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.
SAUSALITO, CA (BRAIN)—Swobo has launched a new Web site dedicated solely to the emerging track bike fetish.
ELKTON, MD (BRAIN)—Reinforcing its commitment to growing participation in the outdoors, W.L. Gore & Associates has launched a new Web site called giveawarmfuzzy.com.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has launched a new outdoor community Web site called mntnLIFE.com, where like-minded consumers can access free trail data, share tips about their favorite destinations and plan same-day trips.
SEATTLE, WA (BRAIN)—BroadbandSports.com has announced the viral distribution of 100 percent of its mountain biking video content by making its library available through easy and portable Video Anywhere widgets.
LAGUNA HILLS, CA (BRAIN)—After it went live last month, cycling enthusiasts are flocking to Cyclist Village, a social-networking platform that connects all things cycling on a global scale.
SAN CARLOS, CA (BRAIN)—Ritchey Design has launched its new consumer Web site, which includes e-commerce functionality. Consumers will be able to easily purchase Ritchey products with the sale credited to and fulfilled by independent bicycle dealers (IBD).
GREENVILLE, S.C. (BRAIN)—Hincapie Sportswear has relaunched www.GeorgeHincapie.com, the company’s Web site dedicated to co-owner and Team Columbia professional rider, George Hincapie.
SAN MATEO, CA (BRAIN)—Mtbr.com and RoadBikeReview.com now have a new video section available on their respective Web sites.
VANCOUVER, British Columbia (BRAIN)–Sugoi has completely redesigned its Web site by boosting the company's e-commerce function, which has seen a 45 percent increase in sales over the past year.