E-Commerce, social media, online media
OKLAHOMA CITY, OK (BRAIN)—Geax has launched a new Web site, while offering for free for download the MTB movie "What's Next?" a film directed by the U.S. rider Aaron LaRoque,
a tribute to up and coming riders, sponsored by Geax and available in iPhone and HD versions.
LAGUNA HILLS, CA (BRAIN)—The founder of the leading custom framebuilding resource "Frameforum" (www.frameforum.org) has launched a new Web site focusing on the custom and handmade bike sectors of the industry, which has seen something of a revival over the past few years.
LAGUNA HILLS, CA (BRAIN)—Focale 44, a manufacturer of fixie bikes and components, has launched a new Web site.
Click on link to check it out.
LAGUNA HILLS, CA (BRAIN)—Darren Zielinski, former vice president of sales and marketing for Rocket Science Sports, has launched a blog aimed at bicycle retailers.
IRVINE, CA (BRAIN)—Felt Bicycles has launched a new Web site to coincide with its 2010 product line. The new site (click on link) features an improved visual presentation, more dynamic product displays and a more intuitive, streamlined system of navigating Felt’s diverse bicycle and parts offerings.
LINCOLN, NE (BRAIN)—Tomac Mountain Bikes has completed an all-new Web site. Not only has the Web site been updated with all 2010 bikes, images and information, but it features new navigation and an easier to use interface.
LONG BEACH, CA (BRAIN)—3G Bikes has launched a new Web site with an updated contemporary look, along with information on new designs, photos and videos.
CHICAGO, IL (BRAIN)—Po Campo has redesigned its Web site (click on link), with an updated look in line with Po Campo's urban aesthetic.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has re-launched its e-commerce Web site, ems.com (click on link).
MEQUON, WI (BRAIN)—Answer Products has launched a new Web Site.
NEWBURY PARK, CA (BRAIN)—Visitors to the Giant Bicycles Web site will discover a new look and an enhanced, more user-friendly design that makes it easier for them to find just the right bike.
BOISE, ID (BRAIN)—MSC Bikes USA has launched a new Web site at www.mscbikesusa.com.
SUN VALLEY, ID (BRAIN)—Scott USA has launched its new 2010 product Web site.
Updated features include:
-Selected product pages now enable the user to mouse over the product image to use a localized zoom function.
BOULDER, CO (BRAIN)—Competitor Group, Inc. has launched an online publication focused on the mountain bike lifestyle at Singletrack.com.
WATSONVILLE, CA (BRAIN)—After four years, Fox Racing Shox has launched its new Web site (click on link).
BOSTON, MA (BRAIN)—Mayor Thomas M. Menino's Boston Bikes program unveiled an innovative system to recover stolen bicycles.
BANGOR, ME (BRAIN)—The Light Electric Vehicle (LEV) industry has organized a global trade association to develop technical standards for LEVs and promote the use of LEVs worldwide.
All component suppliers, manufacturers, assemblers, wholesalers, retailers and interested individuals are invited to join.
CHAPEL HILL, NC (BRAIN)—If you’ve been to any bicycle forum lately you’ve probably read about some Bike Nashbar customers being exposed to credit card fraud.
TEMPE, AZ (BRAIN)—BH Bikes has teamed up with cycling legend Frankie Andreu to bring cyling fans a unique perspective on the Tour de France. “The Frankie Files,” Andreu’s blog in conjunction with BH Bikes, launched on July 4.