E-Commerce, social media, online media
MARINA, CA (BRAIN)—Sidi America has launched a new consumer Web site at http://sidiamerica.com (click on link). The site provides information and community interaction for consumers regarding the shoe brand’s products, technical information and history.
LA FUYE, France (BRAIN)—Cyfac International has a newly-launched Web site, www.cyfac.fr (click on link).
This new Web site serves as the central location for all Cyfac brand and product information.
TEMECULA, CA (BRAIN)—Intense Cycles had launched an online store for soft goods at www.intensecycles.com (click on link).
The store currently has t-shirts, hats and socks. Hooded sweatshirts, jerseys and other items will be added shortly.
WATERTOWN, MA (BRAIN)—Do you wonder what it takes to design a new bike? How are design decisions made? That and more will be published on Seven Cycle’s blog, www.sevencyclescollaborative.com.
OKLAHOMA CITY, OK (BRAIN)—Geax has launched a new Web site, while offering for free for download the MTB movie "What's Next?" a film directed by the U.S. rider Aaron LaRoque,
a tribute to up and coming riders, sponsored by Geax and available in iPhone and HD versions.
LAGUNA HILLS, CA (BRAIN)—The founder of the leading custom framebuilding resource "Frameforum" (www.frameforum.org) has launched a new Web site focusing on the custom and handmade bike sectors of the industry, which has seen something of a revival over the past few years.
LAGUNA HILLS, CA (BRAIN)—Focale 44, a manufacturer of fixie bikes and components, has launched a new Web site.
Click on link to check it out.
LAGUNA HILLS, CA (BRAIN)—Darren Zielinski, former vice president of sales and marketing for Rocket Science Sports, has launched a blog aimed at bicycle retailers.
IRVINE, CA (BRAIN)—Felt Bicycles has launched a new Web site to coincide with its 2010 product line. The new site (click on link) features an improved visual presentation, more dynamic product displays and a more intuitive, streamlined system of navigating Felt’s diverse bicycle and parts offerings.
LINCOLN, NE (BRAIN)—Tomac Mountain Bikes has completed an all-new Web site. Not only has the Web site been updated with all 2010 bikes, images and information, but it features new navigation and an easier to use interface.
LONG BEACH, CA (BRAIN)—3G Bikes has launched a new Web site with an updated contemporary look, along with information on new designs, photos and videos.
CHICAGO, IL (BRAIN)—Po Campo has redesigned its Web site (click on link), with an updated look in line with Po Campo's urban aesthetic.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has re-launched its e-commerce Web site, ems.com (click on link).
MEQUON, WI (BRAIN)—Answer Products has launched a new Web Site.
NEWBURY PARK, CA (BRAIN)—Visitors to the Giant Bicycles Web site will discover a new look and an enhanced, more user-friendly design that makes it easier for them to find just the right bike.
BOISE, ID (BRAIN)—MSC Bikes USA has launched a new Web site at www.mscbikesusa.com.
SUN VALLEY, ID (BRAIN)—Scott USA has launched its new 2010 product Web site.
Updated features include:
-Selected product pages now enable the user to mouse over the product image to use a localized zoom function.
BOULDER, CO (BRAIN)—Competitor Group, Inc. has launched an online publication focused on the mountain bike lifestyle at Singletrack.com.
WATSONVILLE, CA (BRAIN)—After four years, Fox Racing Shox has launched its new Web site (click on link).