E-Commerce, social media, online media
GREENVILLE, S.C. (BRAIN)—Hincapie Sportswear has relaunched www.GeorgeHincapie.com, the company’s Web site dedicated to co-owner and Team Columbia professional rider, George Hincapie.
SAN MATEO, CA (BRAIN)—Mtbr.com and RoadBikeReview.com now have a new video section available on their respective Web sites.
VANCOUVER, British Columbia (BRAIN)–Sugoi has completely redesigned its Web site by boosting the company's e-commerce function, which has seen a 45 percent increase in sales over the past year.
SEATTLE, WA (BRAIN)—Blueseventy recently launched a new blog aptly named thewaterisopen.blogspot.com and will feature all kinds of swimming related information and sponsored athlete results on that blog.
BOISE, ID (BRAIN)—Outdoor Industries Women's Coalition (OIWC) has launched an Online Membership Community.
LAKE FOREST, CA (BRAIN)—GT Bicycles just launched a microsite dedicated to GT's BMX Race presence at the upcoming Olympic Games in Beijing.
WESTMINSTER, CA (BRAIN)—Noran Engineering, Inc. (NEi) will broadcast the second part of a series of webinars focusing on the use of finite element analysis (FEA) during the design cycle with its NEi Fusion FEA tool.
GRAND JUNCTION, CO (BRAIN)—Mountain Racing Products, parent company of White Brothers Cycling, has unveiled its new Web site featuring graphic design by Andre Shoumatoff and action photography by Mike Curiak.
CALGARY, Alberta (BRAIN)—Chariot has launched a new and improved Web site.
The completely redesigned site includes many new features including an easier to navigate layout.
SEATTLE, WA (BRAIN)—BikersandSellers.com platform provides an online swap meet for consumers to buy, sell or trade, new and used cycling related items to their fellow enthusiasts.
Retailers will also be able to target market items to local and a nationwide audience at no cost.
KENT, WA (BRAIN)—Diamondback has launched of a brand new Web site that has been completely redesigned.
HAVERHILL, MA (BRAIN)—Mavic launched a password-protected Web site that makes it easier for retailers to place orders and track shipments. The Web-based tool allows dealers to order products and check stock levels without picking up the phone. It also lets them view open orders and shipment status online.
TEMECULA, CA (BRAIN)—Intense Cycles has a brand new Web site that's easier to navigate, has better images and provides more information about Intense Cycles and its products.
All of the 2008 bikes are now online including the new M6 and Slopestyle.
Click on link to check it out.
KENT, WA (BRAIN)—The brand new Inlineparts.com Web site has just gone live.
One of the best features of the new Inline site is the live database content. This means that when an Inline product gets added to the SBS database, it instantly shows up on the Inline Web site.
PORT COQUITLAM, British Columbia (BRAIN)—Mace has launched a new Web site in both flash and static format.
This year's site features high-res images that you can download, suggested Canadian and U.S. pricing, enhanced "Find a Dealer" buttons and product pages that you can bookmark for easier reference.
VALYERMO, CA (BRAIN)—Slowtwitch.com recently acquired the multisport race calendar Findatriathlon.com and incorporated it with several updates into its very popular multisport Web site.
DUARTE, CA (BRAIN)—Dahon celebrated its 25th anniversary by unveiling a new Web site.
The redesign of Dahon's corporate Web site doesn't only improve present aesthetics, but it also allows more user-friendly navigation.
PETALUMA, CA (BRAIN)—Formula Brake has launched a new Web site showcasing its 2008 line of Italian disc brakes.
The new site pays homage to nearly Mt. Tam, while spotlighting new products, news and downloads to better serve the American market.
BEAVERTON, ORE (BRAIN)—Reinforcing its commitment to establish a first class customer service experience, Yakima has unveiled www.Yakimadealer.com.
MONTREAL, Quebec (BRAIN)—Argon 18 has a new Web site with fresh visuals, more convenient functions and renewed content.
You'll find a complete presentation of Argon's bike and design concepts, while a number of road tests originally published by cycling magazines are also available.